Bing Ads
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.




















Our services in the area of Bing Ads
Bing Ads is an online advertising network that helps companies to place ads in the Bing search results and their partner networks.
Campaigns
A thorough campaign strategy and planning form the backbone of any successful Google Ads campaign. It is necessary to develop a strategy that takes into account the specific goals and needs of your customers. Factors such as budget, campaign structure, geographic targeting and ad types are taken into account and, in particular, the target group analysis is carried out carefully. Clear strategic planning lays the foundation for your success with Google Ads and helps you to use your resources effectively.

Keyword research
Keyword research helps to identify relevant terms that potential customers will use in their searches.
As part of the research, we analyze the search volume, competition, cost per click and relevance of the individual keywords.
An effective keyword strategy enables us to tailor your ads to the needs and search intentions of your target group.

Bidding strategy
Choosing the right bidding strategies and managing your budget effectively are key to achieving optimal performance from your Google Ads campaigns. We set bids at keyword level, use automated bidding strategies such as cost per click (CPC) or conversion optimization and continuously adjust bids based on performance data and your budget targets to maximize your success.

Google is the most widely used search engine. With Bing Ads, you can target your ads in search results to reach a wider audience and increase your visibility, which makes your business more successful.
Google Ads allows you to target your ads to specific audiences based on demographics, interests and search behavior. This allows you to effectively tailor your advertising messages to your potential customers.
Google Ads gives you full control over your ad campaigns. You can set your budget and adjust bids for keywords, pause ads or make changes to optimize the performance of your campaigns.
One of the greatest strengths of Google Ads is its extensive data collection and analysis. The performance of your ads can be tracked in real time as key metrics such as clicks and conversions are measured. This allows you to adapt your strategies accordingly.
Unlike many other marketing channels, you can achieve results quickly with Google Ads. As soon as we start a campaign in consultation with you, ads can be placed immediately. This allows you to reach your potential customers quickly and directly.
Google Ads gives you the flexibility to scale your advertising spend according to your individual needs and business growth. You can increase or reduce your investment to meet your marketing goals while staying within budget.
How does Bing Ads work?
Good question!
Bing Ads (also known as Microsoft Advertising) is one of the most powerful advertising platforms alongside Google Ads, helping companies of all sizes and industries to increase their online visibility.
The name change from Bing Ads to Microsoft Ads took place in 2019. Microsoft Ads includes the Bing Search Network (Bing, AOL, Yahoo) and the Microsoft Audience Network (MSN, Microsoft Outlook and other partner websites).
What ad formats are available on Bing Ads?
Thanks to various options for campaign success.
Various ad formats are offered on Bing Ads to meet the different needs and objectives of companies. The ad formats offer you a variety of ways to present your products, services and other content online and achieve your marketing goals. Depending on your target group, budget and campaign goals, different formats are available to you:
- Text ads: Text ads appear above the organic search results on Google and consist of a headline, ad text and a URL.
- Extended text ads: These offer more space for additional information to convey more detailed advertising messages.
- Dynamic search ads: Automatically generated ads based on the content of your website. These are particularly useful if you have a frequently changing product range, for example.
- Product ads: These Shopping Ads are image-based ads that contain product images, prices and retailer information. They appear on the Bing Shopping page.
- Ads with enhanced location information: These ads include additional information such as address, phone number and opening hours.
- Adswith call or app extension: Users can call directly from these ads or download the mobile app.
- Multimedia ads: These visually appealing ads include images and videos.
- Responsive search ads: Using machine learning, customized ads are automatically generated that test different headlines and descriptions to find the best possible combination.
- Linkedin profile targeting: Are ideal for B2B companies by targeting specific professional profiles on Linkedin.
Successful advertising with our Bing Ads agency
Your experts for effective online marketing campaigns.
At Loyamo, we are your experienced Bing Ads agency and the ideal partner for effectively designing and implementing your online advertising strategies.
With Microsoft Ads, we offer you the opportunity to be present not only on the Bing search engine, but also on partner sites such as Yahoo and AOL. As a specialized agency, we know the intricacies of the platform and develop tailor-made campaigns that precisely address your target group.
By working with us, you benefit from extensive expertise in the creation of text ads, shopping campaigns and remarketing strategies. Our services cover the entire spectrum: From keyword research and ad design to ongoing optimization and detailed analysis of your campaign performance. This is how we ensure that your ads are always relevant and effective.
Whether you want to attract new customers, increase traffic to your website or strengthen your online presence, we at Loyamo can help you achieve your marketing goals and realize the full potential of your advertising budget.

Arrange a non-binding initial consultation today and see for yourself.



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Frequently Asked Questions
Questions & answers about Google Ads
Bing Ads, now known as Microsoft Advertising, is an advertising platform that helps companies increase their online visibility. It makes it possible to place ads on search networks such as Bing, Yahoo and AOL as well as in the Microsoft Audience Network (e.g. MSN and Microsoft Outlook).
Bing Ads provides access to a unique audience and is often more cost effective than other platforms such as Google Ads. It enables precise targeting and offers a variety of ad formats to achieve different marketing goals.
Bing Ads and Bing SEO complement each other perfectly. While Bing SEO aims to improve organic search results, Bing Ads increase visibility through paid ads. Together, they help drive more traffic to your website and build a stronger presence in Bing search results. In addition, Bing Ads data provides valuable insights on keywords that can also be used for your SEO strategy.
The Microsoft Audience Network includes platforms such as MSN, Microsoft Outlook and partner websites. It enables the placement of visually appealing ads (e.g. multimedia ads) that are targeted to specific audiences.
A Bing Ads agency offers a comprehensive range of services including keyword research, ad design, campaign optimization and performance analysis. It helps companies to efficiently achieve their marketing goals and get the most out of their advertising budget.
We are passionate about our work and develop individual strategies.