Bing Ads agency

Benefit from our expertise and specialist knowledge and run targeted campaigns that can then be analyzed and optimized if necessary.

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Our services & levers in the area of Bing Ads

Bing Ads is an online advertising network that helps companies to place ads in the Bing search results and their partner networks.

Ad design

Appealing ads are the be-all and end-all when it comes to attracting the attention of users and encouraging them to click. To help you achieve this effect with your ads, we create compelling ad copy, use appealing visual elements and implement ad extensions. Continuous optimization of ads based on performance data and A/B testing is crucial to improve click-through rates and the quality of leads.

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✔ Reach & visibility

Google is the most widely used search engine. With Bing Ads, you can target your ads in search results to reach a wider audience and increase your visibility, which makes your business more successful.

✔ Addressing specific target groups

Google Ads allows you to target your ads to specific audiences based on demographics, interests and search behavior. This allows you to effectively tailor your advertising messages to your potential customers.

✔ Flexibility

Google Ads gives you full control over your ad campaigns. You can set your budget and adjust bids for keywords, pause ads or make changes to optimize the performance of your campaigns.

✔ Measurability

One of the greatest strengths of Google Ads is its extensive data collection and analysis. The performance of your ads can be tracked in real time as key metrics such as clicks and conversions are measured. This allows you to adapt your strategies accordingly.

✔ Schnelle Ergebnisse

Unlike many other marketing channels, you can achieve results quickly with Google Ads. As soon as we start a campaign in consultation with you, ads can be placed immediately. This allows you to reach your potential customers quickly and directly.

✔ Scalability

Google Ads gives you the flexibility to scale your advertising spend according to your individual needs and business growth. You can increase or reduce your investment to meet your marketing goals while staying within budget.

How does Bing Ads work?

Good question!

Bing Ads (also known as Microsoft Advertising) is one of the most powerful advertising platforms alongside Google Ads, helping companies of all sizes and industries to increase their online visibility.

The name change from Bing Ads to Microsoft Ads took place in 2019. Microsoft Ads includes the Bing Search Network (Bing, AOL, Yahoo) and the Microsoft Audience Network (MSN, Microsoft Outlook and other partner websites).

What ad formats are avai­lable on Bing Ads?

Thanks to various options for campaign success.

Various ad formats are offered on Bing Ads to meet the different needs and objectives of companies. The ad formats offer you a variety of ways to present your products, services and other content online and achieve your marketing goals. Depending on your target group, budget and campaign goals, different formats are available to you:

  1. Text ads: Text ads appear above the organic search results on Google and consist of a headline, ad text and a URL.
  2. Extended text ads: These offer more space for additional information to convey more detailed advertising messages.
  3. Dynamic search ads: Automatically generated ads based on the content of your website. These are particularly useful if you have a frequently changing product range, for example.
  4. Product ads: These Shopping Ads are image-based ads that contain product images, prices and retailer information. They appear on the Bing Shopping page.
  5. Ads with enhanced location information: These ads include additional information such as address, phone number and opening hours.
  6. Adswith call or app extension: Users can call directly from these ads or download the mobile app.
  7. Multimedia ads: These visually appealing ads include images and videos.
  8. Responsive search ads: Using machine learning, customized ads are automatically generated that test different headlines and descriptions to find the best possible combination.
  9. Linkedin profile targeting: Are ideal for B2B companies by targeting specific professional profiles on Linkedin.

Bing Ads Agency: Your partner for success­ful online ad­vertising

As a Bing Ads agency or Microsoft Ads agency, we are the ideal partner for effectively designing and implementing your online advertising strategies.

With Microsoft Ads, you can advertise not only on the Bing search engine, but also on partner sites such as Yahoo and AOL. An experienced Bing Ads agency understands the intricacies of the platform and can develop customized campaigns that precisely target your audience.

By working with a Microsoft Ads agency, you will benefit from extensive expertise in creating text ads, shopping campaigns and remarketing strategies. These agencies offer comprehensive services, from keyword research and ad design to ongoing optimization and analysis of campaign performance. This ensures that your ads are always relevant and effective.

Whether you want to attract new customers, increase traffic to your website or strengthen your online presence, a specialized Bing Ads agency and Microsoft Ads agency can help you achieve your marketing goals and realize the full potential of your advertising budgets.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Frequently Asked Questions

Questions & answers about Google Ads

How can I improve the performance of my Google Ads campaigns?

The performance of Google Ads campaigns can be improved by continuously optimizing ads, bids, keywords and audiences. It is important to analyze the performance data of your campaigns, perform A/B tests and make adjustments to increase the effectiveness of your campaigns. We are happy to support you in carrying out the necessary steps.

In order to start a Google Ads campaign, your company must first have a Google Ads account. Once your account is created, we can set up a campaign for you, select keywords, create ads and work with you to set the budget. It’s important to regularly monitor and optimize your campaigns so that you can achieve the best possible results.

Even if you only have a limited budget, you can run successful Google Ads campaigns with our help. This requires a careful selection process to choose keywords with low competition in order to design targeted ads based on them. Budget optimizations and continuous adjustments are helpful to achieve maximum results with your existing budget.

Common mistakes when using Google Ads include inadequate keyword research, poorly designed ads, inappropriate bidding strategies, insufficient budgeting and neglecting ad optimization, as well as failing to analyze your campaign’s performance data.

Remarketing allows you to retarget users who have previously visited your website by presenting them with targeted ads. These ads appear to users when they visit other websites in the Google Display Network or perform Google search queries.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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