Landing page optimization

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Our services & levers for landing page optimization

Landing pages are used to persuade visitors to take a certain action. There are many factors to consider. From the technical and content structure to cross-channel best practices – we take the right measures for you.


Within a very short space of time, the visual design of your landing page determines whether visitors are attracted to it or not. This makes it all the more important to leave as positive an impression as possible with a suitable structure and a uniform design that matches your company.

Using high-quality images that support your message as expressively as possible can also help to improve the first impression potential customers get of your company when they visit your website. You should avoid distractions that overshadow your key messages. Instead, look for a clear and intuitive layout to guide visitors through your website as easily as possible.

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Better Google rankings

Through specifically planned measures, we increase your visibility, secure top rankings and maximize your findability.

Increasing relevance

We focus on relevant keywords, high-quality content and the appealing presentation of your offer to strengthen your presence.

Sustainable reach

With a holistic SEO strategy, we establish long-term success and expand your organic reach sustainably and verifiably.

Improved user experience

Through clear structuring, we increase the user experience and usability of your site and create the basis for your online success.

Improved conversion rate

Important components are the customer journey and usability to convert visitors into customers and optimize the CVR.


With transparent methods and sustainable success, we strengthen your target group's trust in your online presence.

Why is landing page optimization useful?

Good question!

A landing page is the website that visitors land on after clicking on a link or banner. Its aim is to persuade the visitor to perform a specific action, such as completing a purchase or signing up for a newsletter. A well-optimized landing page can make a significant contribution to increasing the conversion rate and generating valuable leads for your company.

What happens during landing page optimization?

Good question!

In a landing page optimization, we first analyse your landing page for potential improvements. Once we have worked out the status quo of your landing page, we develop suitable optimization measures for you.

We then help you to unleash the full potential of your landing page, for example by revising the design of your landing page to make it more intuitive and pleasant for your customers to use. The integration of appealing images and videos, the insertion of customer reviews, testimonials and calls to action as well as the highlighting of important information are usually the first changes we make. The revision of existing texts or the creation of new texts are also a typical step in landing page optimization. It is also important to ensure that your landing page loads quickly and works equally well on all end devices.

On request, we can also carry out A/B tests for you, which provide information on which changes are best suited to fully exploit the improvement potential of your landing page. We are also happy to take on the subsequent success monitoring and continuous maintenance of your landing page for you on request.

Our aim is for the optimization measures we implement to attract more potential customers to your company and increase your conversion rate and therefore your company’s success in the long term.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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With Loyamo, we have had a trustworthy and more than competent partner in the field of conversion rate optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
saurer website
Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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Loyamo has helped us convert our website traffic into customers.

If you are a service provider looking to improve your online presence, then we can wholeheartedly recommend Loyamo. Their ability to deliver results and their expertise in conversion optimization make them a reliable partner for anyone looking to succeed in the referral business.

David Gruber, CEO, SWISS DJ

Frequently Asked Questions

Questions & answers about landing page optimization

A landing page is the web page that visitors land on after clicking on a link or banner that they have seen in an email or blog article, for example. It is a stand-alone page on a website that is designed to encourage visitors to take certain actions, such as making a purchase.

The most important elements of landing pages are headlines, call-to-action buttons and contact forms. Furthermore, an appealing and clear visual design is essential for the success of a landing page. The integration of references, customer reviews or certificates can strengthen visitors’ trust in the company website and make them more likely to accept your offer.

In order to achieve better search engine rankings with your landing page, you should ensure that you use relevant keywords in both the headlines and the text on your website and optimize your page load time. High-quality content and the adaptation of page content to mobile devices also lead to better results in search engine rankings in many cases.

A/B tests are the best way to compare the success achieved by different elements of your landing page. The tests illustrate whether changes to the landing page with regard to headlines, call-to-action buttons or color schemes actually improve performance or whether further adjustments may be necessary.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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