SEA
Generate a wider reach, win customers and increase your sales to strengthen your market presence.
Our services & levers in the area of SEA
SEA is a marketing channel that can bring quick results in the short term. We take your search engine advertising to the next level.
Bidding strategy
Every single Google Ads ad costs money. How much is decided within an auction. The higher the competition in a thematic niche, the more expensive the winning bid will be. To ensure that everything fits into your budget, we take care of the ideal bidding strategy for your Google Ads campaign.
Using keyword research, we also identify the most relevant keywords for a target group-specific and accurate ad targeting.
We also link the keywords with the bids so that the right ad appears to every user when they search for products or services like yours. This makes your ads highly efficient.
Precise control over advertising expenditure for maximum efficiency and a higher return on investment (ROI).
Detailed analyses enable the precise evaluation of campaign performance and effectiveness.
SEA increases online visibility, reaches new target groups and strengthens the market position through a broader presence.
Search engine advertising brings immediate visibility and fast results through targeted ad placement.
Targeted ad placement increases the likelihood of conversions by addressing the right target groups.
Through effective targeting, SEA increases sales and promotes the financial growth of companies.
Search engine advertising pays off in the short and long term!
But it is important to find the right levers!
The first challenge of search engine advertising (SEA) is setting up an account structure, which has a major impact on day-to-day work. The account structure must be aligned to the individual product areas, as well as having a high level of granularity and targeted targeting. This requires detailed knowledge of all relevant keywords and the search behavior of the respective target group.
Another factor is the presentation of click-motivating ads, which are optimized step by step through continuous A/B tests. Various bidding strategies help to align the account across the board and at the same time focus on individual relevant topics and products. Ultimately, conversion optimization is the decisive factor in terms of efficiency at every step. High-performance landing pages are a major lever here.
For most of our clients, SEA is the most important online advertising channel for their digital business. As an experienced SEA agency, we optimize campaigns with clear goals on a daily basis: Revenue or lead generation at a cost per sale defined by the client. As experts with many years of experience, we know how we can best achieve your goals together.
Other relevant factors in search engine advertising
What should you look out for?
Keywords
In the first step, we look at your keywords: Which search terms do people use who are interested in your specific products or services?
Landing page
High marketing investments – but leads and sales are not keeping up? A CRO analysis and optimization roadmap will help you determine where and how to effectively improve your website’s sales funnel. Our experienced CRO experts know which measures really work.
Targeting
Search engine advertising is easy to create, but difficult to master. There are many pitfalls, especially when it comes to language and target regions. With the right targeting settings, you can improve the performance of your SEA campaign. Even if you only advertise nationally, there are some pitfalls that can cost you a lot of money and conversions.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
With their customized SEA strategy, they not only supported our successful strategy change last year, but also significantly increased our website traffic and conversions. Their professional team and open communication also set Loyamo apart. We look forward to working with them again!
Thanks to Loyamo’s expertise in SEA, we not only continuously maximize our visibility in paid search results, but also experience a sustained increase in qualified traffic. For us, Loyamo is an indispensable partner for sustainable digital success.
With Loyamo’s help, we were able to set it up from scratch via Google Ads, focus on the customer group and achieve better SEA results. We had one contact person who took care of everything the whole time. The focus was always on achieving the best performance with the means available. Absolutely focused on the customer and their needs.
For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.
Through their data-driven approach, continuous analysis and targeted adjustments, they have optimized our ad campaigns. Communication was transparent and efficient. We always felt well informed about the progress of our campaigns and could rely on the team to do everything they could to achieve our goals.
Frequently Asked Questions
Questions & answers about search engine advertising
Depending on the keyword and ad quality, you can reach the top positions in the search results even with a low budget. One thing is certain: SEA achieves quick results. The first traffic can be generated on the website shortly after the ad is placed. A successful SEA campaign will attract more visitors to your website who are actually interested in your products.
Google Ads offers numerous advantages for your company. You can reach more potential customers with simple means. With Google Ads, you can reach more customers who are ready to buy and bring new visitors to your website. Last but not least, you increase your online sales and receive additional leads. You also arouse the interest of users and customers who are not yet familiar with your company.
Google users are shown advertisements that match the search terms they have entered. These search terms are referred to as “keywords”. If you search for “car”, for example, you will see paid links from car dealers offering vehicles above your search results. These links are marked as advertisements. This way you will definitely reach the right target group for your company.
If you do not yet have a Google or Bing account, we will create the account for you and take care of the entire campaign setup. For existing campaigns, we check existing campaigns and optimize them or expand them if necessary. Based on your goals, the competitors and the landing pages, we ensure an optimal campaign structure with all relevant components.
Ads are so-called ads in the Google search engine. These are paid for and are therefore given a special position above the organic search results directly at the top or bottom of the page. Organic search results are all results that cannot be influenced by paid advertisements.
The costs of a Google Ads agency or the costs for the creation or support of a Google Ads campaign cannot be defined exactly in advance and can vary depending on the planned advertising activities. Whether consulting or implementation, ongoing support and reporting – we will be happy to make you an offer tailored to your needs.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
