Google Looker Studio
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of Google Looker Studio
Different KPIs and key figures are relevant for every website and every client. We therefore create your individual Google Looker Studio dashboard according to your requirements and database.
Data visualization
Looker Studio is a powerful data visualization platform that enables companies to gain deep insights into their data. Through intuitive collaboration and customizable visualizations, Looker Studio offers not only comprehensive analysis, but also the creative presentation of complex information in meaningful dashboards and reports.
Dashboard creation
When creating a dashboard, it is important to pay attention to and understand what the dashboard is intended to do and achieve. For this reason, it is important to clearly state the objectives of the dashboard: What added value should be created, what problems should be solved and what questions should be answered? The most important key figures are then defined. Only then are the first mock-ups and design drafts created, which are coordinated with you in the final step and finalized in the dashboard, taking into account your company’s CI and CD. We create designs for your dashboard according to your ideas, taking into account the CI and corporate design.
Dashboard optimization
When optimizing an existing dashboard, we usually start with an analysis of your online marketing channels and success-critical conversion elements on your website. How is the reporting basically prepared? What is the structure? What data is available and has already been collected? Is the preparation logically comprehensible and self-explanatory? – These and other questions provide answers as to which adjustments make the most sense for optimization. Depending on the objective, a different visualization may be more suitable.
Targeting optimization
Online marketing activities are always successful if they are precisely tailored to the respective target group. For this to work, you need to know who your target group is and what makes them tick. This can be determined using business data from various tracking and analysis tools, as well as by measuring suitable KPIs and key figures. The data and visualizations from the Google Looker Studio dashboard can reveal potential for improvement and opportunities to further improve your performance.
Real-time reporting
In your Google Looker Studio dashboard, you can retrieve data in real time. Google Looker Studio always uses the latest available data to create analytical reports for your company. Filters and metrics can also be used to identify historical data and trends over specified time periods. Monitoring performance and discovering problems in order to quickly make improvements and gain a competitive advantage – these are the benefits of real-time reporting with Google Looker Studio.
Consulting & analysis
We support you in defining & measuring your goals so that you can correctly allocate the success of implemented measures across all digital channels. We have years of expertise in Google Looker Studio and have already created dashboards with added value for a large number of clients of all sizes across all online marketing channels. We are your point of contact if you are stuck, if important data is no longer flowing into Data Studio or if you need new ideas.
Consolidated overview of data from different sources as well as user-friendly dashboards and reports.
Fast and up-to-date insights into business data enable data-driven decisions and the adjustment of strategies in real time.
Looker Studio enables the simplified query and visualization of various data, even for non-technical users.
Consistent, reliable data minimizes misunderstandings & inconsistent interpretations & promotes well-founded decisions.
Looker is scalable and can adapt to growing data requirements. Increasing data volumes and complex analyses are possible.
Looker can be seamlessly integrated with a variety of data sources. Existing data infrastructures can be optimally utilized.
What is Google Looker Studio?
And how can I use it for my company?
Google’s Looker Studio offers you the opportunity to visualize your company’s collected data. You can create reports in the form of interactive dashboards that bundle all of your key performance indicators online. In addition to Google Analytics or Google Ads, other data sources can be connected to your Data Studio, turning it into a central reporting tool. The web application is primarily used in search engine marketing (SMM), search engine optimization (SEO) and e-commerce.
The tool has been available to the public in a free beta version since 2016. By September 21, 2018, the official release date for everyone and in line with the GDPR, the functions and terms of use were further adapted and improved.
Before starting to create a dashboard, the following questions need to be answered
- Who will use the dashboard or who will have access to it?
- Are the users familiar with the dashboard ‘s data and key figures?
- How intensively (in terms of time) can users engage with the dashboard?
What are the advantages of Google Looker Studio?
What are the advantages of using a Google Looker Studio dashboard?
The Looker Studio offers you the opportunity to display data on target groups, acquisitions and user behavior in an easily readable and graphical form in the form of configurable diagrams and tables, which you can share with your team or make available to your management in a clear manner. A well-designed Looker Studio offers you the opportunity to easily communicate very specific data and thus implement business decisions and possible actions more quickly.
We create your personalized dashboard from design draft to implementation or support you in expanding your existing Looker Studio dashboard with important reports and key figures. We write scripts or simply help you when you are stuck and need help. We offer professional solutions in the Google Looker Studio for almost every tool and every key figure in online marketing!
Arrange a non-binding initial consultation today and see for yourself.
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Frequently Asked Questions
Questions & answers about Google Looker Studio
Basically, there are some visualizations that can be implemented quickly and can therefore represent quick wins for your reporting. These are largely located in the area of Google Analytics and Google Ads.
Google Looker Studio is free to use. For this reason, the tool is suitable for companies of all sizes and types. The tool has been available in a free beta version since 2016.
While the creation of a dashboard can sometimes be done quickly, the analysis and connection of certain data sources can be a somewhat longer process. This is largely dependent on the available data.
Would you like to create or optimize your dashboard yourself, but have no idea where to start? No problem. We also offer targeted workshops and tutorials with a focus on Google Looker Studio.
We are passionate about our work and develop individual strategies.