Baidu SEO agency Munich

Use optimized keywords, make local adjustments and build a strong backlink network to increase your online visibility.

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Our services & levers in the area of Baidu SEO

Baidu is the largest search engine in China with a market share of over 70% and plays a crucial role in online marketing in China. Therefore, it is essential for companies operating in China or targeting the Chinese market to optimize their online presence on Baidu to achieve high visibility and traffic. For a good ranking, you need to know how to deal with Baidu compared to Google.


High quality content is the key to successful SEO, regardless of the search engine. Baidu favors websites with relevant, informative and well-written content. Avoid copying content from other websites and make sure your content is unique and relevant to your target audience. We support you in the creation of specific content pieces with keyword focus and in compliance with SEO guidelines.

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✔ Adaptation to local customs

Baidu SEO allows you to adapt to the specific search habits and cultural nuances of Chinese users. Targeted keyword optimization and local customization will help ensure that your website is relevant and appealing in Baidu search results.

✔ Increased online presence

With a successful Baidu SEO strategy, you can strengthen your online presence and appear as a trustworthy source in the eyes of Chinese consumers. Good rankings in the search results increase your credibility and help to gain the trust of customers.

✔ Access to the Chinese market

Baidu is the dominant search engine in China, so Baidu SEO offers your business crucial access to the huge Chinese market. By optimizing your presence on Baidu, you can increase your visibility to Chinese consumers and reach potential customers.

Important aspects of Baidu SEO

Search engine optimization is an ongoing process.

Correct language: Since Baidu is mainly used by Chinese-speaking users, it is important to use Mandarin and Simplified Chinese as the primary language on your website. Avoid using traditional Chinese as this is not preferred by Baidu. It is also advisable to create your content in Chinese and not use machine translation.

Website Hosting: Hosting locations have a significant impact on the speed and accessibility of websites. It is advisable to host your website on a Chinese server to ensure faster loading times and higher availability of your website. This can also have a positive impact on your Baidu rankings.

Social media: Social media plays an important role in online marketing in China and can have a positive impact on your Baidu rankings. Use social media platforms such as WeChat, Weibo and Douyin to share your content and promote your brand. Make sure your social media profiles are linked to your website and that you engage your audience regularly.

Baido Webmaster Tools: Baidu Webmaster Tools is a free platform provided by Baidu to help webmasters optimize their websites for Baidu. With Baidu Webmaster Tools, you can monitor important data such as search queries, backlinks, crawling statistics and error reports. It also offers useful features such as adding sitemaps, checking robots.txt files and submitting URLs for indexing. Using Baidu Webmaster Tools can help improve your website’s SEO performance on Baidu.

Local cultures and trends: China’s culture and trends are unique and should be taken into account when creating content and marketing campaigns. Baidu favors content that is tailored to local needs and interests. Make sure your content is tailored to Chinese users and takes into account local cultural and linguistic nuances.

High-quality backlinks: Backlinks are an important factor for the SEO performance of your website. High quality backlinks can increase your credibility and authority and have a positive impact on your Baidu rankings. However, avoid buying backlinks or using manipulative link building techniques as this is considered spamming by Baidu and can penalize your website. Instead, focus on building natural, high-quality backlinks through guest posting, influencer marketing and exchanging links with relevant websites.

Local domains and subdomains: Use local domains or subdomains to optimize your website on Baidu. A local domain such as .cn or can help make your website more visible to Chinese users and improve your Baidu rankings. A subdomain such as can also help to make your website more targeted for Chinese users.

Local hosting and domain providers: Use local hosting and domain providers to optimize your website for Baidu. A website hosted by a Chinese hosting provider may perform better on Baidu than a website hosted by a foreign hosting provider. A local domain registered by a Chinese domain provider can also help make your website more targeted to Chinese users.

Appropriate images: Images are an important complement to text content on your website and can help make your content more engaging. To ensure that your images are recognized by Baidu, you should tag them with appropriate attributes such as title and alt tags. These attributes give Baidu and other search engines additional information about the content of your images and can help your images appear in search results. Make sure your images are also optimized in size to improve the loading time of your website.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Last week we did a complete website, Google SEO and SEA relaunch with Loyamo.

Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!

Benedikt Müller, Owner, Physio Station AG
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
We have been working with Loyamo on a basis of trust for years.

The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.

Malte Mattick, Marketing Manager Website, TUM Campus Heilbronn
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our SEO & LinkedIn strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

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We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
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In recent years, we have relied on Loyamo's support in all SEO matters.

We were able to draw on extensive and elaborate analyses as well as advice and support in technical SEO. We particularly appreciate the open exchange and honest feedback as well as the expertise and experience of Loyamo employees.

Christian Hübsch, SEO Lead, HolidayCheck
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For us, the collaboration with Loyamo makes perfect sense.

For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.

Andreas Struppler, Director, roomours GmbH
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The cooperation with Loyamo so far has always been characterized by expertise, openness and fun at work.

Thanks to the competent support, we have developed a precise roadmap for expanding our digital SEO visibility and can now implement it. We would like to thank Loymao for their excellent work and look forward to working with them in the future.

Charlotte Altmann, former Team Lead Content Marketing, ottonova
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The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

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We appreciate the high quality and strategic advice and the open discussions about the daily challenges in SEO. We look forward to working with Loyamo in the future and are absolutely convinced that we can benefit from Loyamo’s expertise.

Patrick Grunwald, Head of SEO, C&A
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Loyamo's expertise in search engine optimization has led to a significant increase in organic traffic to our website.

The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.

David Gruber, CEO, SWISS DJ
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Loyamo has significantly strengthened our online presence with their in-depth SEO expertise.

Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.

Their transparent communication and professional approach set the standard for a lasting and successful collaboration.

Jochen Mumme, Vice President Marketing, VIU Eyewear

Frequently Asked Ques­tions

Questions & answers about Baidu SEO

What is Baidu SEO?

Baidu SEO refers to the optimization of websites for the Baidu search engine. Baidu is the leading search engine in China and is used by millions of people every day. Therefore, it is crucial for companies and website owners operating in China to optimize their websites for Baidu.

Baidu is the most used search engine in China and has a market share of over 70%. If you are doing business in China or want to reach your target audience in China, it is important that your website is found on Baidu. An effective Baidu SEO strategy can help your website be more visible and generate more traffic and conversions.

Baidu rankings are influenced by a variety of factors, including keywords, content quality, backlinks, page load time, mobile-friendliness and social media signals. A holistic SEO strategy that takes all of these factors into account can help your website rank well on Baidu.

To optimize your keywords for Baidu SEO, you should first conduct thorough keyword research and identify the most commonly used keywords in your industry. Use these keywords in your content, including titles, meta tags, descriptions and alt texts for images. However, avoid keyword stuffing and make sure your content is relevant and useful to users.

Backlinks are also important for Baidu SEO and can help your website rank better on Baidu. However, you should make sure that you get high-quality backlinks from reputable and relevant websites. Avoid buying or generating low-quality backlinks from spam websites, as this can have a negative impact on your Baidu rankings.

It’s important to regularly review and adjust your Baidu SEO strategy, as search algorithms and ranking factors can change over time. Review your keyword strategy, content quality, backlinks and other factors regularly and adjust your strategy accordingly to ensure your website ranks well on Baidu.

Become an SEO professional with our SEO seminar

Learn everything about search engine optimization and how you can increase your own online presence in our SEO seminar. Practical exercises and case studies will help you to internalize the content you have learned and apply it to your company.

You can take part in one of our SEO seminars either online or on site.

We cover the following content in focused small group training:

  • SEO overview
  • Technology and content SEO
  • AI in SEO
  • Important tools
  • Measuring KPIs
  • Evaluate trends
  • Keyword research
Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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