Email marketing

From Munich out into the world: Your email marketing agency for sustainable success.

With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.

Our services in the area of email marketing

As an email marketing agency, we support you with the following measures…

A/B Testing

The A/B testing method is a particularly useful method in email marketing for testing the effectiveness of individual elements of your emails. At the beginning of each A/B test, the objective is to determine which key figure is to be improved. A hypothesis is then drawn up as to which email elements are likely to be responsible for improving this KPI. In a controlled environment, test subjects are then assigned to a test group and a control group, which then receive the respective emails. The reaction of the test subjects to the emails and their elements provide information as to whether the hypothesis can be confirmed or refuted. Based on these results, future email campaigns can be designed even more effectively. The more frequently such a test procedure is carried out, the more accurate the statements that can be derived from it.

Strategy development & campaign planning

We develop the ideal email marketing strategy for your company based on your business objectives. Once we have developed a customized email marketing strategy for you, we plan suitable advertising campaigns and implement them for you.

Design & template development

Templates are templates or designs that are used for the emails sent as part of your marketing activities. How effective your emails actually are in the end depends largely on the look of your templates. It is essential that the design of the templates clearly shows the message you want to convey. You should not use too much text and images to avoid being perceived as spam. The integration of CTAs (call-to-action) and the communication of your brand identity in the form of a uniform design including your logo are also important. You should know your target group well in order to decide which elements you should include in your emails to best appeal to your customers. We can help you take these factors into account and develop suitable templates.

Content creation

As an email marketing agency, we are also happy to support you in the area of content on request. All content creation tasks are preceded by the development of a suitable strategy. Once we have worked out an email marketing strategy in consultation with you, in which the goals and target group of your campaign have been defined, we start planning suitable content. Based on this plan, we then create the appropriate content for you. This can consist of images, videos and texts that ideally express the message you want to convey. The type and scope of emails vary greatly depending on the objective. While newsletters are usually designed with more text, promotional emails focus on images.

Personalization

The personalization of emails is the be-all and end-all in email marketing. The reason for this is that it is easier to gain the attention of recipients if they feel that the message you have sent them is of personal relevance to them. Based on the data collected, we help you analyze your customers. Information such as gender, location, purchase history and website interactions are highly relevant in order to subsequently segment your target group more precisely. Based on the segments formed and the individual purchasing behavior of your customers, we will be happy to work with you to develop suitable email marketing strategies to address each target group individually and thus increase the likelihood of future purchases.

Dispatch control

When sending emails in a marketing context, there are many more factors to consider than some might expect. The experts at our agency attach great importance to helping you segment your target group in advance to ensure that only those customers for whom the content is actually relevant receive emails. Choosing the right time for sending is also crucial to success in order to achieve higher open and click rates. The automation of processes, adherence to compliance and data protection regulations, subsequent analyses and the optimization of your email content for different end devices are also relevant factors that should be taken into account when managing the sending process.

Tracking & reporting

Controlling and monitoring your email marketing campaign is also particularly crucial to its success. We monitor important metrics such as the conversion rate, the unsubscribe rate, the click-through rate and the response rate of your email campaign. Regular monitoring of these key figures serves as long-term quality assurance. In the event of undesirable developments, we can take countermeasures at an early stage and make optimizations in the affected area before they have a negative impact on your business. We also analyze how successful the respective advertising measures are in the individual target groups. This allows us to gain relevant insights for your future marketing activities. Of course, we will inform you about all the insights we have gathered at regular intervals.

✔ Direct customer communication

You can communicate directly with your customers, attract their attention and send relevant information, offers or news directly to their inboxes.

✔ Cost efficiency & ROI

Compared to many marketing methods, email marketing costs are low. They optimize ROI through efficient communication with a broad target group.

✔ Data-driven optimization

Detailed analyses of open and click rates and other metrics allow you to continuously optimize your email campaigns with data support for greater effectiveness.

✔ Segmentation

Segmented email lists enable the creation of personalized content in order to respond more specifically to needs and interests of customers. This increases the relevance of messages and boosts conversions.

✔ Automatization for efficiency

Automated email campaigns make it possible to respond efficiently and promptly to actions or events. At the same time, time and resources are saved, while customer loyalty and conversion are improved.

✔ Reach & brand building

Email marketing makes it possible to spread messages globally and build a consistent brand presence at the same time. A broad target group is reached and brand awareness is strengthened.

Email marketing pays off in the short and long term!

But you have to know what the relevant levers are!v

Email marketing is a crucial tool for companies to get in touch with their target group cost-effectively and build lasting relationships. Addressing your customers in a targeted and personalized way can help to increase your conversion rate and maximize your sales in the long term. As email marketing experts, we support you in planning your campaigns and making them measurable so that you can track in real time how effective the measures you are using actually are. Based on your business objectives, we work out which email marketing formats are best suited to your company in order to achieve maximum results. If you wish, we can provide you with our expertise at any time and track the success of your email marketing measures over the long term in order to make further suggestions for improvement if necessary. Our aim is to minimize your workload in the area of email marketing through automation and at the same time to help you achieve optimal results in the short and long term thanks to suitable email marketing measures.

E-mail marketing forms

The choice is yours!

Newsletter

In newsletters, you regularly share news about your products or your company in general with your customers in order to keep them up to date with the latest developments and retain their loyalty to your company in the long term.

Promotional e-mails

Use promotional e-mails to draw your customers’ attention to current offers, discounts or other special promotions. This form of marketing should help you to close more sales and increase your turnover.

Transactional emails

You send transactional emails when your customers have taken a specific action that you confirm to them. These can be order confirmations, shipping notifications, invoices or similar.

Surveys and feedback emails

This form of email marketing can help you to improve your customers’ satisfaction, for example by obtaining their feedback on your products and services after a purchase and then putting this into practice.

Personalized recommendation emails

Based on the behavioral data you have already collected from your customers, you can send them emails in which they receive product recommendations tailored specifically to their interests. This allows you to increase the likelihood of purchase.

Event emails

You can send event emails to let your customers know that you are organizing an event that they can attend or that you have launched a new product in your online store that is now available for purchase.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear

screencapture-chn-tum-de-2023-12-27-10_18_19

Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn

Frequently Asked Questions

Questions & answers about email marketing

Email marketing is a form of direct marketing that aims to ensure that companies send their target group relevant content in the form of emails that encourage them to take certain actions. This can be special information, offers, advertising messages and much more. The content sent is intended to attract potential customers and retain existing customers in order to improve customer relationships and thus increase sales in the long term.

Different types of email marketing are suitable depending on the goal you are pursuing and the message you want to send to the recipients of your emails. Common types of email marketing include newsletters, promotional emails, transactional emails, surveys and feedback emails, personalized recommendation emails and event emails. With a suitable email marketing strategy, different types of emails can be combined to achieve several marketing objectives at the same time.

The costs you can expect for your email marketing activities depend on various factors. The size of your email list, the number of emails you want to send and the features you have in mind are examples of factors that influence the price. Your choice of provider will also determine how much your regular email marketing costs will be.

Which email marketing tool best suits your company depends on your specific requirements, your budget and your preferences. Before deciding which tool you want to work with, you should know your target audience well to know which features you need. The most common email marketing tools are MailChimp, Constant Contact, HubSpot, GetResponse, Campaign Monitor, AWeber, ActiveCampaign and SendinBlue.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016

We have worked for 212 clients since 2016.

INDUSTRIES

We support companies from 23 different industries.

SATISFACTION

0 %

We have been serving many clients for many years.

LOYALITY

0 %

Loyalty is a top priority for us.

Take your online marketing to the next level!

Contact request

First name

Surname

E-mail (business)

Your message to us

Datenschutz

I consent to the processing of the data I have provided for the purpose of receiving information about products, content and events by e-mail and to the processing of information from my terminal device for the purpose of statistical analysis by Loyamo GmbH. The consent can be revoked at any time for the future - by e-mail to info@loyamo.com or by clicking the unsubscribe link in the respective message - and is valid until revoked.

Information on the processing of your data can be found in our privacy policy.