Google Tag Manager agency Munich

Digital marketing experts
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Our Google Tag Manager & Tracking services

Every website has different requirements in terms of website tracking. We create an optimal tracking concept and tracking setup for you and your website according to your wishes.

Consulting & error analysis

Get the most out of your tracking. As a Google Tag Manager agency, we take care of the implementation and the ongoing consultation and updating of the tags in the event of any changes to the website. This gives you a competitive advantage, as you will never lose any data. Working together, we keep our finger on the pulse to ensure that all the data you need is received correctly, even after changes to the website.

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Time & resource efficiency

Google Tag Manager makes it possible to implement tracking codes and tags on your website without developers having to intervene.

Simple implementation

The user-friendly interface of Google Tag Manager simplifies the implementation of tracking codes, enabling faster integration of new tags.

Central management of all tags

Google Tag Manager provides a central platform for managing all tags and tracking codes, which makes it easier to control various analysis tools.

Error prevention

The versioning function makes it possible to log changes and revert to rollbacks if necessary. This minimizes the risk of errors when implementing new tags or making changes to existing configurations.

Simple scalability

Tag implementations can be easily scaled as you add new tools or tracking requirements. Management is also easier for more complex websites with many pages and different tracking requirements.

Data protection compliance

By integrating tags via GTM, you can ensure that data protection guidelines are adhered to. The central point for managing tags facilitates control over collected data and promotes data protection compliance.

What is Google Tag Manager?

And how can I use GTM for my company?

Google Tag Manager is the free tool for tag management and optimization of any website or app. It allows you to create, manage and optimize your tags and tracking codes quickly and without manual coding knowledge. The tool shows you all tags in a clear and user-friendly interface without having to search through the code every time.

If you want to receive individual data about your website in Google Analytics or plan online marketing activities in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads or similar, Google Tag Manager is the ideal tool to make this possible through tracking.

The following questions about the tracking concept should be clarified before setting up the Google Tag Manager:

  1. Are there already manually created tags on the website that could lead to double counting?
  2. What are the interesting and relevant events that should be tracked online?
  3. Is there a functioning cookie banner that provides usable values?
  4. Should the tracking run via Google servers or via a separate server?

For which marketing and analytics tools can tracking be set up with a Google Tag Manager setup?

As a Google Tag Manager agency, we can create your tracking concept and setup for the following and many other tools:

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
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Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

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When we had tracking problems, Loyamo was recommended to us.

Thanks to their professional GA4 e-commerce tracking and detailed GTM setup, we not only received a customized solution for our Google Shopping account, but also found a reliable partner for our tracking. We never had the feeling that we were talking at cross purposes or that we were being talked into something. We greatly appreciate Loyamo’s expertise and professional approach in our collaboration and look forward to further successes.

Stephan Bayer, Director, Metav Werkzeuge GmbH
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The results achieved have more than confirmed our choice to work with Loyamo.

In search of a clear tracking and reporting structure for our online marketing activities (mainly user engagement on our website and paid campaigns), Loyamo was recommended to us. After a short intro and briefing, the Loyamo team was able to cleanly redesign our tracking setup in a few weeks and take it to the next level to make data-based decisions with clear numbers. In addition, Loyamo has helped us to better evaluate our marketing figures in the form of clear and structured reporting and thus to use our online advertising budget more efficiently and successfully. Overall, the cooperation with all colleagues involved so far has been very cooperative, transparent and always at eye level. The results achieved have more than confirmed our choice to work with Loyamo.

Matthieu Nicolay, Managing Director, bauen.wiewir GmbH & Co. KG

Frequently Asked Questions

Questions & answers about Google Tag Manager

With Google Tag Manager, you have an overview of all the tags implemented on your website. No extensive knowledge of HTML or JavaScript is required. With its user-friendly interface, Google Tag Manager is the easiest way to optimize website tracking and app tracking.

Tags are short tracking codes that enable the online tracking of users, events and conversions on websites and apps. This data can be sent directly to various analytics tools or online marketing platforms for analysis and strategic use.

Serverside tracking is a type of website and app tracking that runs on the company’s own servers instead of Google’s servers. The opposite of this is the usual clientside tracking, which will increasingly lead to violations of cookie and data protection guidelines in the future. Serverside tracking can be used to obtain and analyze larger amounts of data. However, it requires a complex implementation that should be handled by tracking experts.

Google Tag Manager is a free tag management system for managing your online tracking. If you do not yet have a GTM account, you can set one up free of charge on the Google Tag Manager website. You can create several containers per account if your company has several domains, for example.

When setting up your Google Tag Manager account or if you have an existing account under the “Admin” tab, you will find the tracking code that you need to implement to install Google Tag Manager on your site. As soon as this has been done, there is no need to edit the code manually; tracking can be set up directly in Google Tag Manager.

Cookie tracking is used, among other things, to track users and their activities on websites and apps in order to provide users with individual and personalized content. At the same time, compliance with current data protection guidelines can be ensured. Depending on the browser, country, etc., there are different regulations and guidelines on cookies. In order to always stay up to date, you should consult experts in this regard.

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