Social media marketing
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of social media marketing
Nowadays, a professional online presence is essential for your company. Our offer covers all facets of the social media world.
Advertising
What good is the best content if nobody sees it? Almost any target group can be addressed via social media. Marketing campaigns via Facebook, Instagram, LinkedIn & Co. require constant monitoring and optimization. We ensure maximum playout with the best results. This is how we take your performance marketing to the next level.
Strategy
A social media strategy is the basis for your success on social networks. All associated measures, such as creation, campaigns, social ads and influencer marketing, require a well thought-out plan. Thanks to our experience and the necessary sensitivity, we know what our clients need to create awareness, reach and interaction.
Editorial team
How a brand is perceived within a target group is determined by the editorial team. This is why it forms the heart of communication. Our aim is to inspire users with unique, entertaining and inspiring content. Our editors use their creativity to ensure that your brand becomes a benchmark on social channels.
Influencer marketing
Strategically, we use influencer marketing to authentically place new products, create a certain brand image and tap into a specific target group. It can also build trust within the target group and increase brand awareness. Thanks to our expertise and our partners, we can identify the right influencers for your brand.
Targeting
Nowhere else do users leave as much data and information as on social networks. Based on this psychographic and demographic information, extensive targeting options are created that can be used for individualized marketing campaigns. We help you not only to address target groups, but also to reach very specific buyer personas.
Analysis
Maintain full transparency about your campaign performance. We regularly create detailed reports for you so that you can track all developments and are always up to date. With our analytical eye, we examine your social media channels for performance, content and strategy. Your social media environment is also given a high priority.
In Germany alone, over 38 million people use social networks every day. This figure shows that you can reach a large number of people via social networks. By interacting with users, social media contribute greatly to brand awareness.
Thanks to social media marketing, you automatically reach the right target group - namely the users who already follow your account. Social networks are therefore the ideal way to generate more leads, improve the conversion rate and increase sales.
Build a lasting relationship with your social media followers by keeping in touch with them. How can you do this? Interact with followers in your posts, respond to questions and comments and offer help and advice.
Social networks also allow you to keep an eye on what your competitors are doing. You can find out what works for others and what doesn't. This allows you to stand out and represent your brand in a unique way.
Use social media effectively. Even with a small budget, you can run targeted advertising campaigns to present your products and services to a wide audience and increase your reach.
Social media marketing makes your success measurable, as you can analyze all your social media activities. Key figures such as reach and clicks provide valuable insights into the effectiveness of your campaign.
Why social media marketing?
Your brand at the centre of attention!
Social media marketing is one of the most important channels for directly reaching your target group digitally and positioning your brand. Social media use is increasing worldwide, offering companies the opportunity to reach users on the platforms where they spend their free time.
As is often the case in marketing, timing plays a decisive role on social media. The right message at the right time can make the difference between a campaign with impact and virality and a campaign that fizzles out. A precise target group definition and precise targeting help here. But the content must also be high quality, appropriate and well planned to achieve maximum impact. Since social media marketing increasingly thrives on timeliness and relevance, timing can thus be an important strategic advantage over your competitors.
Why is social media consulting useful?
Good question!
Our social media consulting services are designed to help you realise the full potential of your social media presence. With the ever-increasing complexity and dynamic nature of social media, professional advice is essential to identify relevant trends and develop effective strategies. At Loyamo, we have extensive expertise and experience in social media marketing, enabling us to provide tailored strategies and solutions that are customised to your unique needs and objectives.
From developing a comprehensive strategy to creating engaging content, managing ad campaigns and analysing performance, Loyamo offers a holistic approach that helps you expand your reach, increase brand awareness and build long-term relationships with your target audience. By taking advantage of our social media consulting services, you can be sure that you are benefiting from the latest developments and best practices in the field of social media and that you are effectively achieving your marketing goals with our support.
Is it essential to implement social media marketing with consulting?
Social media consulting is like a reliable compass on a journey through the digital ocean.
Doing social media marketing with the help of professional advice makes sense, especially given the importance of digital presence and interaction in social media for businesses today. In a constantly changing social media landscape and ever-changing user behaviour, it is crucial that companies pursue continuously updated strategies and approaches.
Our social media consulting services help you identify trends, expand your reach, increase your brand awareness and build deeper connections with your target audience. In addition, our social media marketing advice offers you the opportunity to optimise your return on investment (ROI) by enabling you to use the available resources in a targeted and efficient way. Given the central role that social media plays in marketing and customer communication, implementing social media marketing with professional advice is a crucial part of a successful corporate strategy.
We manage these social media channels
The variety of social media platforms is large, we help you with the selection & implementation!
Facebook Advertising:
Facebook is considered one of the leading online advertising channels worldwide. Its success is largely due to its targeting functions.
LinkedIn Advertising:
LinkedIn is the largest B2B platform worldwide. Use it specifically for your communication strategy and reach around 260 million active users.
YouTube Advertising:
You can rapidly accelerate your reach, branding and sales through an effective YouTube advertising strategy.
Pinterest Advertising:
Pinterest provides you with a highly affluent target group and ideal advertising opportunities. Benefit from the long-lasting content on Pinterest.
Instagram Advertising:
Not only are followers an important key figure these days, much more profitable leads can also be generated via Instagram.
TikTok Advertising:
TikTok is one of the most successful apps worldwide. With 6.5 billion views per month, TikTok is highly relevant in Germany.
Twitch Advertising:
Rapidly growing live streaming portals such as Twitch are among the defining social media trends and are attracting ever larger target groups.
Twitter Advertising:
Reach approximately 336 million potential customers per month with your advertising campaign on Twitter – regionally, nationally or internationally.
Snapchat Advertising:
Snapchat is an important channel that is gaining relevance, especially among the youngest target group. Approx. 5 million active users could also be your target group.
WhatsApp Advertising:
WhatsApp is one of the most widely used messaging apps in the world, with millions of active users in Germany alone.
BeReal Advertising:
BeReal focuses on real, unfiltered content that enables companies to build a more honest and transparent connection with their target audience.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about social media marketing
Social media marketing includes all activities that you carry out on social media to achieve your business goals. The aim is to turn a reader or follower into a fan with the help of a clever strategy. There is hardly any target group that cannot be reached via social networks. Social media marketing therefore offers enormous potential for companies – and for companies of all sizes.
Social media marketing has a big impact! Certain analyses clearly show that social media marketing increases traffic. This even makes SMM financially worthwhile. This is because social networks help to generate leads and sell products. You should definitely take advantage of this potential. Some successes that are difficult to measure will also be achieved through social media marketing: Influence through positive reviews and recommendations.
If you hire an agency to take care of your social media marketing, costs can range from a few hundred to several thousand euros, depending on the effort involved. However, an external service provider often costs less than in-house marketing. As a social media agency, we also have the necessary expertise to find the right marketing strategy for your company.
The potential for profitable advertising on social media is immense: you increase your reach, keep your customers up to date and benefit from the opportunities for customer acquisition. All this with little effort. Nowadays, companies need social media marketing because customers expect communication via social networks.
Social media consulting is important if you want to achieve certain goals with and in social media. These include, for example, increasing brand awareness, generating leads or improving customer loyalty. The consultation enables you to develop effective strategies and make optimum use of your resources.
Social media consulting is useful for companies of all sizes and industries that want to expand their presence on social media. From small start-ups to established companies, everyone can benefit from professional advice on how to achieve their social media goals.
The results of social media consulting can vary depending on the goals and implementation of the strategies. Possible results include increased reach, increased target audience interaction, improved brand awareness, higher customer satisfaction and better ROI for your social media activities.
The cost of social media consulting can vary depending on the scope of services, the complexity of the strategies and the size of your business. There are various pricing models, including hourly fees, monthly retainers or project-based costs, which can be used to calculate costs.
We are passionate about our work and develop individual strategies.