Analytics & tracking agency Munich

Digital marketing experts
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Our services & levers in the area of analy­tics & tracking

Knowledge is power – because the more meaningful the data is, the better you can make decisions for your company.

E-commerce tracking

If you have an online store, you can use analytics tools to record the most profitable sources of revenue. All e-commerce data is available to you in Analytics reports. By bundling and visualizing your Google Data Studio data, we evaluate for you which marketing channels, campaigns and ads, such as display ads, have generated the most revenue for your company.

e commerce tracking
✔ Customer understanding

Only those who understand what their customers really want can fulfill these wishes. We help you to better understand and interpret user behavior on your website.

✔ Corporate growth

We focus on KPIs that help your company grow. Leads, sales and customers - these are the metrics we build on when increasing your company's growth.

✔ Data-driven decisions

With the help of tracking data, you can make well-founded decisions that are no longer based solely on assumptions. This helps to increase your business success.

✔ Conversion rate optimization

By analyzing conversion funnels, you can find out where visitors to your website bounce. You can increase the conversion rate by making suitable adjustments.

✔ Competitive advantages

By continuously optimizing and adapting your website to the needs of your target group, you can react more agilely to market changes and strengthen your position.

✔ Efficient resource use

By understanding the performance of different channels and campaigns, you can allocate your resources more efficiently and increase your return on investment.

Tracking with Google Analytics pays off!

Use the insights into your online presence to your advantage.

Google Analytics is the free web analysis tool for every website. It helps you to check existing websites for user behavior and enables you to check your online marketing for performance factors and thus increase efficiency in the long term. With this tool, you can analyze all the important data on your website. We put this data in the right context and interpret it in a project-related way so that you can benefit from it. We are convinced that decisions can only ever be as good as the information on which they are based.

The basis for analyzing your website and marketing activities is reliable data. Only by setting up your Google Analytics account correctly can you be sure that the data is being recorded correctly. Thanks to our many years of experience in web analytics, we know which errors can falsify data and how to correct them. We make sure that your data is valid and that you can draw the right conclusions from it.

Relevant website information

Find out what influences the success of your website.

Where do your users and customers come from? Did they find their way to you via Google (SEA or SEO)? Did the contact come about via a post on Facebook or Twitter, a newsletter or was your website entered directly by a user?

Who visits your company on the web? Do your visitors mainly surf your website from mobile devices or desktops? Are they repeat visitors or do they leave directly after their first visit?

What do users/customers do on your site? What content is viewed and is it actually interesting? Which pages or products were clicked or visited most often?

How do users interact with your site? What actions did the user take? Did they make a purchase, fill out the contact form, subscribe to the newsletter and request a callback? Which elements of your website did the user click on?

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
metav shopping konto
When we had tracking problems, Loyamo was recommended to us.

Thanks to their professional GA4 e-commerce tracking and detailed GTM setup, we not only received a customized solution for our Google Shopping account, but also found a reliable partner for our tracking. We never had the feeling that we were talking at cross purposes or that we were being talked into something. We greatly appreciate Loyamo’s expertise and professional approach in our collaboration and look forward to further successes.

Stephan Bayer, Director, Metav Werkzeuge GmbH
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matthieu nicolay
The results achieved have more than confirmed our choice to work with Loyamo.

In search of a clear tracking and reporting structure for our online marketing activities (mainly user engagement on our website and paid campaigns), Loyamo was recommended to us. After a short intro and briefing, the Loyamo team was able to cleanly redesign our tracking setup in a few weeks and take it to the next level to make data-based decisions with clear numbers. In addition, Loyamo has helped us to better evaluate our marketing figures in the form of clear and structured reporting and thus to use our online advertising budget more efficiently and successfully. Overall, the cooperation with all colleagues involved so far has been very cooperative, transparent and always at eye level. The results achieved have more than confirmed our choice to work with Loyamo.

Matthieu Nicolay, Managing Director, bauen.wiewir GmbH & Co. KG

Frequently Asked Ques­tions

Questions & answers about analytics & tracking

What is Google Analytics?

With Google Analytics, you can keep an eye on the development of your website. Do you want to monitor and optimize your website and increase its success? With the help of statistical data on the number of visitors, visit duration and visitor behavior, you can draw meaningful conclusions about the strengths and weaknesses of your site. Google Analytics enables you to continuously analyze and statistically evaluate your website.

You need a Google account to log in to Google Analytics. If you do not already have one, you can set it up free of charge on the Google Analytics website. You will receive a confirmation email to activate your Google account. When you visit the Google Analytics site again, log in with your new Google email and password.

Google Analytics is an important tool for reliable website monitoring and reporting for webmasters and SEOs alike. The major advantage of the tool is that it offers a wide range of analysis options without the customer having to pay for them. Benefits for marketing: Evaluation of advertising campaigns and campaign tracking, A/B testing, creation of remarketing categories and live data.

Google Analytics is used by more than 80% of all German-language websites. However, data protectionists are less than enthusiastic: with conventional statistics tools, the data collected remains on your own server. This is precisely the critical point with Google Analytics. Anyone using Google’s free analysis tool hands over all data to the company, which can use it for its own purposes.

At the same time, however, there are always some challenges when using Google Analytics. These include hosting and data protection, as the data is stored in the USA. There is also a data limit within Google Analytics. In the free version, there are countless restrictions and limitations with Google Analytics.

Google uses the information it collects to create user profiles of all people who use services such as Gmail, Adsense or Google Search. If this is successful, Google can sell personalized advertising. Google is not interested in our identity, but in our preferences, so that we are shown advertising that suits us. The same applies to Google Analytics, of course.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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