Analytics & Tracking
- Data-driven decisions
- Understanding target groups
- Competitive advantages
Our services in the area of Analytics & Tracking
Knowledge is power – because the more meaningful the data is, the better you can make decisions for your company.
E-commerce tracking
If you have an online store, you can use analytics tools to record the most profitable sources of revenue. All e-commerce data is available to you in Analytics reports. By bundling and visualizing your Google Data Studio data, we evaluate for you which marketing channels, campaigns and ads, such as display ads, have generated the most revenue for your company.
Only those who understand what their customers really want can fulfill these wishes. We help you to better understand and interpret user behavior on your website.
We focus on KPIs that help your company grow. Leads, sales and customers - these are the metrics we build on when increasing your company's growth.
With the help of tracking data, you can make well-founded decisions that are no longer based solely on assumptions. This helps to increase your business success.
By analyzing conversion funnels, you can find out where visitors to your website bounce. You can increase the conversion rate by making suitable adjustments.
By continuously optimizing and adapting your website to the needs of your target group, you can react more agilely to market changes and strengthen your position.
By understanding the performance of different channels and campaigns, you can allocate your resources more efficiently and increase your return on investment.
Tracking with Google Analytics and modern technologies pays off!
Use the insights into your online presence to your advantage.
Analysing user behaviour and data is the key to success in the digital age. With tools such as Google Analytics and advanced tracking technologies, you can gain valuable insights into your website and your marketing. These enable you to increase your efficiency, improve the user experience and make informed decisions for your online strategies.
At Loyamo, we combine cutting-edge technologies with our expertise to offer customised solutions for your tracking and data analysis. So you always stay one step ahead.
How does website tracking work?
Insights into the behaviour of your users.
Your website is tracked in several steps in order to gain a comprehensive picture of your visitors and their interactions:
Integration of tracking technologies
Data is collected with the help of cookies, pixels, scripts or tags. We carefully integrate these technologies into your website.Data collection and storage
From the origin of traffic to click patterns, we record relevant user interactions and store them securely so that they can be used for detailed analyses.Analysis and optimisation
We use state-of-the-art tools such as Google Analytics 4 and Serverside Tracking to process your data and derive specific measures to optimise your website and marketing campaigns.Data protection and consent
We ensure that your tracking technologies are GDPR-compliant and that all necessary consents are obtained.
Relevant website information
Find out what influences the success of your website.
Where do your users come from?
Which channels – Google, social media, newsletters or direct visits – are the most important sources?
Who visits your website?
Are your users mobile or desktop users? Returning or new visitors?
What do your users do?
Which content and products are the most popular? Which actions such as purchases, contact forms or newsletter subscriptions are carried out?
With these insights, you can design a data-driven strategy to address your target group in a targeted manner and maximise conversions.
Current developments and trends in website tracking
Stay up to date with the latest technology.
The world of website tracking is constantly changing. Here are the most important trends:
Switching to Google Analytics 4
Switching off Universal Analytics and switching to GA4 requires timely data migration to avoid data loss. We help you with the implementation and setup.Consent Mode V2 and data protection
The Digital Markets Act requires a GDPR-compliant implementation of tracking. With Consent Mode V2, we create direct communication between consent management platforms and Google Tags to combine data protection and functionality.Serverside Tracking
Stricter browser restrictions such as Intelligent Tracking Prevention make Serverside Tracking indispensable. It minimises data loss and ensures more accurate results.
Our expertise - for valid and reliable data
Decisions are only as good as the data on which they are based.
Incorrect implementation can lead to inaccurate data, which can affect your analyses and decisions. With our many years of experience in web analytics and tracking, we ensure that:
- your data is valid and accurate.
- all tracking technologies are set up correctly.
- you use data protection-compliant solutions.
We not only support you during implementation, but also with continuous optimisation so that you can exploit the full potential of your data.
Arrange a non-binding initial consultation today and see for yourself.
Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.
Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.
Thanks to their professional GA4 e-commerce tracking and detailed GTM setup, we not only received a customized solution for our Google Shopping account, but also found a reliable partner for our tracking. We never had the feeling that we were talking at cross purposes or that we were being talked into something. We greatly appreciate Loyamo’s expertise and professional approach in our collaboration and look forward to further successes.
In search of a clear tracking and reporting structure for our online marketing activities (mainly user engagement on our website and paid campaigns), Loyamo was recommended to us. After a short intro and briefing, the Loyamo team was able to cleanly redesign our tracking setup in a few weeks and take it to the next level to make data-based decisions with clear numbers. In addition, Loyamo has helped us to better evaluate our marketing figures in the form of clear and structured reporting and thus to use our online advertising budget more efficiently and successfully. Overall, the cooperation with all colleagues involved so far has been very cooperative, transparent and always at eye level. The results achieved have more than confirmed our choice to work with Loyamo.
Frequently Asked Questions
Questions & answers about analytics & tracking
With Google Analytics, you can keep an eye on the development of your website. Do you want to monitor and optimize your website and increase its success? With the help of statistical data on the number of visitors, visit duration and visitor behavior, you can draw meaningful conclusions about the strengths and weaknesses of your site. Google Analytics enables you to continuously analyze and statistically evaluate your website.
You need a Google account to log in to Google Analytics. If you do not already have one, you can set it up free of charge on the Google Analytics website. You will receive a confirmation email to activate your Google account. When you visit the Google Analytics site again, log in with your new Google email and password.
Google Analytics is an important tool for reliable website monitoring and reporting for webmasters and SEOs alike. The major advantage of the tool is that it offers a wide range of analysis options without the customer having to pay for them. Benefits for marketing: Evaluation of advertising campaigns and campaign tracking, A/B testing, creation of remarketing categories and live data.
Website tracking involves collecting different types of data to get a comprehensive picture of user behaviour. This includes not only pages visited and time spent on the site, but also click patterns, search terms, interactions with content, purchases, demographic information such as age and gender, interests and preferences, devices used (desktop, tablet, mobile) and geographic locations of users. This data is used to analyse user behaviour, identify trends and create personalised experiences.
At the same time, however, there are always some challenges when using Google Analytics. These include hosting and data protection, as the data is stored in the USA. There is also a data limit within Google Analytics. In the free version, there are countless restrictions and limitations with Google Analytics.
Google uses the information it collects to create user profiles of all people who use services such as Gmail, Adsense or Google Search. If this is successful, Google can sell personalized advertising. Google is not interested in our identity, but in our preferences, so that we are shown advertising that suits us. The same applies to Google Analytics, of course.
To conduct website tracking ethically, you should be transparent with your users and provide them with clear data protection guidelines. The guidelines should explain what data is collected on your website, how it is used, and how users can give or refuse their consent to tracking. You should also ensure that the data collected is adequately protected and not misused.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
