SEO Seminar for beginners

Immerse yourself in the world of search engine optimization with our SEO seminar for beginners.

Immerse yourself in the world of search engine optimization with us!

Let’s go!

Regardless of whether you already have some experience or are completely new to SEO – in our professional SEO seminars, we provide you with basic knowledge about SEO and give you the right tools to optimize the ranking of your website in the search results.

In the additional module of our seminar, you will learn how to react to current trends in search engine optimization and how you can use artificial intelligence in SEO for yourself.

The SEO seminar combines theory and practice: practical exercises and case studies help you to apply the content you have learned and transfer it to your company or project.

Not in Munich or the surrounding area? You can also take part in one of our seminars online.

Who is the SEO seminar for?

Our SEO seminar is suitable for beginners as well as for people with some previous knowledge. If you run a website, want to increase your online visibility and boost traffic to your website, our SEO workshop is just right for you. Even if you are a marketing manager in a company or group, the course can help you to develop your skills in SEO strategy development. As a content creator, our course will teach you how to make your content search engine-friendly in order to achieve greater reach, among other things. Newcomers, students and business owners can learn a lot of new things in our SEO seminar and expand their knowledge in the field of online marketing.

In order to create an optimal learning atmosphere, the number of participants per seminar is limited to a maximum of 6 people.

You want more?

Maximum of 6 participants per seminar

Thanks to our focused small group training, we can respond ideally to your personal needs.

SEO Overview
Technology and content
SEO
AI in SEO
Important tools
Measure KPIs
Evaluate trends
Keyword research
in presence or as a webinar

Agenda:

09:00 am: Start
9:00 – 12:00 am: Technical SEO
12:00 – 1:00 pm: Lunch (included)
1:00 bis 5:00 pm: Content SEO

Overview of seminar topics

In our SEO seminar, we offer you the opportunity to build up or deepen your knowledge of search engine optimization and improve your online visibility. You will learn basic and advanced SEO strategies to optimize your website in the search results. You can see which specific topics are covered in our seminar here:

SEO overview

In the SEO 0verview module of our seminar, we dive into the fundamental aspects of search engine optimization. You will understand how SEO fits into the online marketing mix, explore the differences between push and pull marketing as well as SEO and SEA and learn about the structure of search results pages in relation to user intent.

SEO components
Importance of SEO in the online marketing mix
Push vs. pull marketing & SEO classification
SEO vs. SEA
SERP structure depending on the user intent
Relevance of SEO & Google Market Shares

Technical on-page SEO

In the on-page technology module, we cover the essential basics of search engine optimization by delving into the technical aspects. From mastering crawling and indexing to cleaning up duplicates with canonical tags, designing descriptive URLs and the correct use of H-structures – this module provides you with the tools to optimize your website for search engines and increase your visibility.

We dive into the fundamental basis of search engine optimization. You will understand how search engines crawl and index your website, how to deal with duplicates and the role of sitemaps, status codes and robots.txt. This module provides the necessary knowledge to ensure that your website is picked up by search engines and displayed correctly in search results.

How do search engines work?
What is crawling, what is indexing?
What do I need to consider so that my content can appear on Google?
Sitemaps
Status codes
Redirects

Here you will be introduced to the world of markup languages and rich results snippets. Learn why structured data is important for SEO and how to implement it correctly to make your website stand out in search results and increase your click-through rate.

What is structured data?
Why is structured data important?
Rich results snippets

In the Pagespeed module of our SEO workshop, we delve deep into the importance of page load times. You’ll understand why fast load times are crucial not only for SEO, but also for conversions. We will cover the Google Core Web Vitals and effective optimization options to ensure your website performs optimally for both search engines and users.

The importance of pagespeed for SEO and conversions
Google’s Core Web Vitals: core values for page speed
Ways to test the loading speed
Pagespeed fails and negative examples
Typical optimization approaches

Here you will learn the key aspects of effective URL design. We will highlight dos and don’ts when creating URLs, explain the importance of HTTPS and speaking URLs and discuss the optimal directory depth. This module will help you master the basics of a search engine friendly URL structure.

Dos and don’ts in URL structure
http vs. https
Speaking URLs
Directory depth

We will also look at the complex challenges of redesigning or restructuring your website. We will discuss the risks of relaunches and potential traffic losses, strategies for testing staging environments and how SEO managers can successfully manage a relaunch. This module will give you the tools to relaunch your website smoothly without jeopardizing SEO rankings and traffic.

New URL structure: setting up mapping & redirects
Pure redesign vs. complete relaunch
Risks of relaunches & traffic losses
Testing staging environments: What to look out for?
How can SEO managers sensibly accompany a relaunch?

In e-commerce, special challenges must also be taken into account in search engine optimization. Here you can find out how to optimize product pages, category pages, filters and sorting functions.

Crawling budget
Pitfalls & tips
Filters & filter indexing
Pagination

Content on-page SEO

In the content module of our SEO course, we go into the depths of content optimization to ensure your website is not only noticed by search engines, but also by your target audience. We’ll teach you how to create high-quality, user-friendly content, understand the importance of keywords and how to use them effectively, as well as proven techniques for internal linking to optimize your website for SEO success.

This is where we lay the foundation for a successful content strategy. We will teach you how to create relevant and engaging copy that meets the needs of your target audience. This module is a must for anyone who wants to make their website more visible in search results and create high-quality content.

H-structure: Structure headings correctly
Meta data – writing user-friendly titles & descriptions
Text optimization using WDF*IDF

In this module, you will learn how to select the right keywords to effectively address your target group. We look at the importance of user intent, Google’s E-A-T concept and offer practical insights into the distinction between informational and transactional keywords. This module will significantly strengthen your keyword research and strategy development skills.

Visitor Intention: Informational & Transactional Keywords
E-E-A-T concept: Google’s benchmark for good content
Finding & correctly selecting keywords
Long-tail vs. short-head keywords
Overview of keyword tools
What are YMYL (Your Money, your life) pages

This module is dedicated to the art of content optimization. You will learn how to structure content effectively, determine the optimal length and formatting for different use cases and make texts user-friendly. We will also provide tried and tested tips and techniques for improving your content. This module is a must for anyone who wants to optimize their content for search engines and users.

The perfect briefing
Length and structure
Optimization options
Making texts user-friendly

Everyone is now using their smartphone to google on the move and no longer at home on their laptop. We therefore also cover the topic of how to optimize the mobile view of your website, from designing user-friendly page structures to ensuring responsiveness for all end devices.

Optimizing the mobile view in a user-friendly way
Ensuring responsiveness for all end devices

We will introduce you to the world of image optimization. You will learn how to optimize the file names, alt tags, size and dimensions of images to increase the visibility of your website in the image search. We will also show you how to use Google Image Search as a traffic source for visually oriented products. This module helps you to effectively bring your images to the attention of search engines.

General image SEO (optimization of filename, alt tags, image size, etc.)
Image optimization for pagespeed (dimensions & size)
Google image search tab as a traffic source for visually driven products

In this module of our workshop, you will learn how to optimize your website for global audiences. We will cover topics such as content regionalization, hreflang tags, correct language control and the specific challenges of international websites or national, multilingual sites. This module will provide you with insights into best practices for international SEO to successfully position your website on an international level.

Content regionalization
Hreflang and correct language control
Scenarios: international website or national multilingual page

We will show you how to increase the visibility of your business in local search results. We cover optimizing Google Business Profiles, creating store landing pages for different locations and strategies to be found in local searches. This module is essential for businesses that want to have a local presence and reach customers in their area.

Optimize Google Business Profiles
Store landing pages for locations
How can I be found regionally?

Artificial intelligence: AI in SEO

Our additional module on artificial intelligence (AI) in the SEO seminar opens the doors to the future of search engine marketing. Here you will learn how AI technologies are revolutionizing content work, website design, coding and data analysis. We will present practical application examples and at the same time point out pitfalls and potential misuses of AI in SEO. This module offers an exciting insight into the advanced technologies that will change the SEO industry.

Application examples for content work
Use cases for website design, coding and data analysis
Pitfalls & don’ts

Dates for the SEO seminar

Webinar

Online
Webinar

Only 3 spots left!

Munich

Ridlerstraße 57,
80339 Munich

4 spots left!

Webinar

Online
Webinar

Secure your spot now!

Munich

Ridlerstraße 57,
80339 Munich

Get recognized as an SEO professional!

As a participant in our SEO seminar, you will not only gain an understanding of search engine optimization, but you will also have the opportunity to distinguish yourself through SEO certification. The world of online marketing is constantly changing, and companies are continually looking for professionals who are familiar with the latest SEO practices. Our SEO certification validates your acquired knowledge and shows that you know your way around this dynamic field.

The certification gives you the opportunity to stand out from the competition and raise your profile in the industry. The SEO certification provides a solid basis for managing projects independently or working successfully in teams. At a time when digital presence is crucial to ensure business success, SEO experts are increasingly in demand.

Take the opportunity to enrich your professional journey and stand out from the crowd. Our SEO certification is the key to documenting your knowledge and skills in search engine optimization while broadening your career prospects.

Interested in an in-house seminar?

Arrange an individual SEO seminar with Mario Glashauser today.

Why you should attend the SEO seminar

Benefit from these advantages…

✓ SEO understanding

We teach you all the basics about how search engines work, ranking factors and optimization techniques in SEO. This will make you more independent in terms of your online presence and give you the opportunity to take the necessary steps yourself to move your website forward.

✓ Long term success

Applying the SEO methods learned in our seminar for beginners can help to optimize the visibility of your website in search engines such as Google. In the long term, improved online visibility can help your company achieve more organic traffic and higher conversions.

✓ Useful resources

In our SEO seminars, we introduce you to helpful tools and resources that make it easier to implement the SEO measures described. These include tools for keyword research or SEO analysis software, for example, which can save you a lot of time and therefore also costs.

✓ Practical application

Based on specific practical examples and direct interaction with our course instructor Mario Glashauer, you will have the opportunity to better understand and apply what you have learned. The aim of the seminar is to enable you to apply the practical knowledge you have learned directly and individually in your company.

✓ Up to date knowledge

In the digital age in particular, it is more important than ever to keep your finger on the pulse with your marketing activities. Search algorithms are updated regularly, which is why SEO activities are subject to constant change. In our SEO seminar, we inform you about the latest trends and best practices.

✓ Competitive edge

With the principles of search engine optimization, which you will learn in our SEO seminar, for beginners you have the chance to gain a competitive advantage over your competitors. This is made possible by the improved digital visibility of your website and brand compared to your competitors.

Find out more about the SEO seminar

We will send you all important information by e-mail.

Would you like to improve the performance and digital visibility of your website? Take part in our SEO seminar and benefit from the knowledge of our specialist.

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