SEO Seminar for beginners

Digital marketing experts

Immerse yourself in the world of search engine optimization with our SEO seminar for beginners.

Immerse yourself in the world of search engine optimization with us!

Let’s go!

Regardless of whether you already have some experience or are completely new to SEO – in our professional SEO seminars, we provide you with basic knowledge about SEO and give you the right tools to optimize the ranking of your website in the search results.

In the additional module of our seminar, you will learn how to react to current trends in search engine optimization and how you can use artificial intelligence in SEO for yourself.

The SEO seminar combines theory and practice: practical exercises and case studies help you to apply the content you have learned and transfer it to your company or project.

Not in Munich or the surrounding area? You can also take part in one of our seminars online.

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seo seminar teilnehmer

Who is the SEO seminar for?

Our SEO seminar is suitable for beginners as well as for people with some previous knowledge. If you run a website, want to increase your online visibility and boost traffic to your website, our SEO workshop is just right for you. Even if you are a marketing manager in a company or group, the course can help you to develop your skills in SEO strategy development. As a content creator, our course will teach you how to make your content search engine-friendly in order to achieve greater reach, among other things. Newcomers, students and business owners can learn a lot of new things in our SEO seminar and expand their knowledge in the field of online marketing.

In order to create an optimal learning atmosphere, the number of participants per seminar is limited to a maximum of 6 people.

Maximum of 6 participants per seminar

Thanks to our focused small group training, we can respond ideally to your personal needs.

  • SEO Overview
  • Technology and content
  • SEO
  • AI in SEO
  • Important tools
  • Measure KPIs
  • Evaluate trends
  • Keyword research
  • in presence or as a webinar


  • 09:00 am: Start
  • 9:00 – 12:00 am: Technical SEO
  • 12:00 – 1:00 pm: Lunch (included)
  • 1:00 bis 5:00 pm: Content SEO

Overview of seminar topics

In our SEO seminar, we offer you the opportunity to build up or deepen your knowledge of search engine optimization and improve your online visibility. You will learn basic and advanced SEO strategies to optimize your website in the search results. You can see which specific topics are covered in our seminar here:

SEO overview

In the SEO 0verview module of our seminar, we dive into the fundamental aspects of search engine optimization. You will understand how SEO fits into the online marketing mix, explore the differences between push and pull marketing as well as SEO and SEA and learn about the structure of search results pages in relation to user intent.

  • SEO components
  • Importance of SEO in the online marketing mix
  • Push vs. pull marketing & SEO classification
  • SEO vs. SEA
  • SERP structure depending on the user intent
  • Relevance of SEO & Google Market Shares

With SEO expert Mario Glashauser

Mario Glashauser is an experienced SEO expert and Senior Digital Consultant at Loyamo and will be your SEO seminar trainer.

He has many years of experience in online marketing and will use his extensive SEO know-how to teach you everything you need to know: from proven methods to the latest strategies in the field of search engine optimization.

Mario has gained extensive experience in online marketing in several agencies and, as an SEO manager, has helped numerous companies from a wide range of sectors to increase their visibility and presence in search engines such as Google and Bing. His extensive knowledge spans the entire spectrum of search engine optimization: from technical aspects to content strategy. Mario will introduce you to the world of search engine optimization in this SEO course, from the basics to advanced strategies to get your website to the top of the search results. His expertise and passion for SEO make him a top-notch seminar leader who will teach you the necessary skills in the workshop to take your online marketing to the next level. Be ready to learn from an SEO expert and improve your SEO skills!

Mario Glashauser

Dates for the SEO seminar


Ridlerstraße 57, 80339 Munich
Secure your place now!


Secure your place now!




Ridlerstraße 57, 80339 Munich


Ridlerstraße 57, 80339 Munich


Ridlerstraße 57, 80339 Munich


* Price plus VAT

Individual in-house SEO seminars

We come to you!

In addition to bookable appointments with us or online, we also offer exclusive individual in-house SEO seminars that take place directly on your company’s premises. Our tailor-made training courses are specifically geared to the needs of your team and offer the opportunity to train them in search engine optimization. Our experienced SEO expert will come to you and guide your team through practical workshops that are specifically tailored to the requirements of your industry. Not only will basic SEO principles be taught, but advanced strategies and techniques will be discussed to ensure your business achieves the best possible results in search results.

The great advantage of our in-house seminars is that they are tailored to your individual goals and challenges. We take the time to understand your specific business objectives and tailor our training content accordingly. Invest in upskilling your team and increase your company’s online visibility. Contact us for more information on our exclusive in-house SEO seminars.

Get your SEO certificate!

Get recognized as an SEO professional!

As a participant in our SEO seminar, you will not only gain an understanding of search engine optimization, but you will also have the opportunity to distinguish yourself through SEO certification. The world of online marketing is constantly changing, and companies are continually looking for professionals who are familiar with the latest SEO practices. Our SEO certification validates your acquired knowledge and shows that you know your way around this dynamic field.

The certification gives you the opportunity to stand out from the competition and raise your profile in the industry. The SEO certification provides a solid basis for managing projects independently or working successfully in teams. At a time when digital presence is crucial to ensure business success, SEO experts are increasingly in demand.

Take the opportunity to enrich your professional journey and stand out from the crowd. Our SEO certification is the key to documenting your knowledge and skills in search engine optimization while broadening your career prospects.

Mario Glashauser
Interested in an in-house seminar?

Arrange an individual SEO seminar with Mario Glashauser today.

Why you should attend the SEO seminar

Benefit from these advantages…

SEO understanding

We teach you all the basics about how search engines work, ranking factors and optimization techniques in SEO. This will make you more independent in terms of your online presence and give you the opportunity to take the necessary steps yourself to move your website forward.

Long term success

Applying the SEO methods learned in our seminar can help to optimize the visibility of your website in search engines. In the long term, improved online visibility can help your company achieve more organic traffic and higher conversions.

Useful resources

In our SEO seminars, we introduce you to helpful tools and resources that make it easier to implement the SEO measures described. These include tools for keyword research or SEO analysis software, for example, which can save you a lot of time and therefore also costs.

Practical application

Based on specific practical examples and direct interaction with our course instructor Mario Glashauer, you will have the opportunity to better understand and apply what you have learned. The aim of the seminar is to enable you to apply the practical knowledge you have learned directly and individually in your company and implement it successfully.

Up to date knowledge

In the digital age in particular, it is more important than ever to keep your finger on the pulse with your marketing activities. Search algorithms are updated regularly, which is why SEO activities are subject to constant change. In our SEO seminar, we inform you about the latest trends and best practices.

Competitive edge

With the principles of search engine optimization, which you will learn in our SEO seminar, you have the chance to gain a competitive advantage over your competitors. This is made possible by the improved digital visibility of your website compared to your competitors.

Find out more about the SEO seminar

We look forward to your participation!

Would you like to improve the performance and digital visibility of your website? Take part in our SEO seminar and benefit from the knowledge of our specialist.

Find out more

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