Content marketing
Increase your visibility with high-quality content, generate more traffic and win new customers to strengthen your brand and increase your sales.
Our services in the area of Content marketing
Content marketing is used specifically to acquire new customers, influence the company’s image or increase awareness of a brand, a product or a person.
Keyword research
Before we start creating content, we first analyze and identify the topics and keywords that are suitable for further texts.
Through specifically planned content, we increase your visibility, secure top rankings and maximize your findability.
Content can be used in a variety of ways, from blog posts to social media to email marketing effectively.
Informative and useful content helps to build trust with your target audience and position brand authority in your industry.
With interesting content, we attract more visitors, increase your traffic and create the basis for your online success.
By providing relevant content, you can appeal to potential customers and encourage them to consider your offer.
Unlike short-lived ads, high-quality content can continue to generate traffic and engagement over time.
Content marketing - an investment that pays off
But you have to know what the relevant levers are!
Before you start with content marketing, it is important to understand what is behind it. Generally speaking, content marketing is one of the oldest disciplines in online marketing and should not be missing from any online marketing mix due to its simple mechanism. Because good content is also rewarded by Google with good rankings, and this works equally well in both the B2C and B2B sectors – it just depends on the right formats.
The special thing about content marketing is that once content has been created, it delivers organic traffic in the long term without the need for new investment. The initial outlay quickly pays off, as content remains online permanently and repeatedly directs visitors to your website.
Why content marketing?
Creating added value and gaining long-term trust.
Content marketing is not about performance per se. Rather, it is about creating content that offers users real added value. This added value can include education, entertainment, problem solving or information. Through strategic planning, content is designed to address the specific entry points of your customers. This way, you position yourself as an expert, build trust and foster long-term customer relationships.
In addition, content marketing offers the opportunity to communicate corporate values such as sustainability and social responsibility in a targeted manner. Customers don’t always search for products – they often search for solutions. With high-quality content, you can meet this need and establish your brand as an expert and problem solver.
A strategy for sustainable success
Content marketing is simple, but only really effective with the right strategy.
The basis for successful content marketing is a well-thought-out strategy. Common mistakes such as a lack of target group orientation, unclear goals or neglect of SEO and distribution can jeopardise success. With a clear strategy, these challenges can be overcome. Our experienced consultants will help you develop a content marketing strategy that clearly defines your goals and effectively prioritises measures. Together, we will analyse your target group, define relevant topics and focus on formats that both generate attention and offer added value.
Consultancy and workshops for your success
Use professional support to achieve your content marketing goals.
Our consulting approach goes beyond pure tactics and encompasses a holistic strategic realignment of your marketing. We analyse your existing content, identify potential for improvement and support you in integrating current trends such as video content, interactive formats and personalisation into your strategy.
If you want to delve deeper into the subject matter, we offer practical content marketing workshops. These are aimed at marketing teams, executives and self-employed professionals who want to expand their knowledge and implement innovative approaches directly. Our experts guide you through practical exercises and provide you with concrete recommendations for action for your content strategy.
Current trends in content marketing
Stay relevant and take advantage of new developments.
- Video content dominates: short clips, livestreams and tutorials offer dynamic ways to reach your target group.
- Interactive content: surveys, quizzes and augmented reality encourage interaction with your brand.
- Personalisation: tailored content strengthens customer loyalty.
- User-generated content: authentic content from your customers increases credibility and reach.
- Voice search optimisation: optimise content for voice assistants to reach new target groups.
Arrange a non-binding initial consultation today and see for yourself.
Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.
Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.
Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.
We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.
From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.
In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.
Frequently Asked Questions
Questions & answers about content marketing
Generally speaking, content marketing is one of the oldest disciplines in online marketing and should not be missing from any online marketing mix due to its simple mechanism. Because good content is also rewarded by Google with good rankings and it doesn’t matter whether you’re B2C or B2B. It works equally well in both areas, it just depends on the right formats.
The purpose of content marketing is to attract and retain consumers by creating and distributing valuable and informative content for the customer. The aim of these marketing efforts is to indirectly influence the consumer’s purchasing behavior.
The success of content marketing consulting can be measured using various KPIs. Particularly relevant KPIs include reach, engagement, conversions, ROI and customer retention. Regular analysis and review of the performance metrics are crucial to evaluating the effectiveness of the strategy and adjusting it if necessary. marketing is to attract and retain consumers by creating and distributing valuable and informative content for the customer. The aim of these marketing efforts is to indirectly influence the consumer’s purchasing behavior.
Content marketing consulting is relevant for companies of various sizes and industries, including B2B and B2C companies, start-ups, medium-sized companies and large corporations. Any company that wants to strengthen its online presence, increase customer loyalty and improve its brand image can benefit from content marketing consulting.
We start by analysing our clients’ current online presence and business objectives. Based on these findings, we develop a detailed plan that is specifically tailored to their needs and available budget.
A comprehensive content marketing strategy can include various channels, depending on the target group and company objectives, including, for example, SEO, social media and email marketing.
Our content marketing workshop provides participants with in-depth knowledge and practical skills to develop a successful content strategy and create engaging content. The focus is on goals such as improving visibility in search engines, targeting the target group, generating high-quality leads, and increasing brand awareness and authority.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
