Content marketing
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Our services & levers in content marketing

Content marketing is used specifically to acquire new customers, influence the company’s image or increase awareness of a brand, a product or a person.

Keyword research

Before we start creating content, we first analyze and identify the topics and keywords that are suitable for further texts.

content keyword
Better Google rankings

Through specifically planned content, we increase your visibility, secure top rankings and maximize your findability.

Operation of different channels

Content can be used in a variety of ways, from blog posts to social media to email marketing effectively.

Credibility and trust

Informative and useful content helps to build trust with your target audience and position brand authority in your industry.

Increased website traffic

With interesting content, we attract more visitors, increase your traffic and create the basis for your online success.

Lead generation

By providing relevant content, you can appeal to potential customers and encourage them to consider your offer.

Long-term effect

Unlike short-lived ads, high-quality content can continue to generate traffic and engagement over time.

Content marketing - an investment that pays off

But you have to know what the relevant levers are!

Before you start with content marketing, it is important to first understand what is behind it. Generally speaking, content marketing is one of the oldest disciplines in online marketing and should not be missing from any online marketing mix due to its simple mechanism. Because good content is also rewarded by Google with good rankings, and it doesn’t matter whether you are B2C or B2B. It works equally well in both areas, it just depends on the right formats.

Create added value: Content marketing is not about performance per se. The focus here is on the content itself, which offers users added value. This added value can be very different. If you identify your customers’ entry points, they will automatically land on your site. These entry points can be Education, entertainment, problem solving, information, tests and so much more! Through the content you provide, you present yourself as an expert and create trust with your customers. This will keep them coming back!

Awareness through expertise: why is this important for your company? Content marketing gives you the opportunity to influence how your customers perceive you. For example, corporate values such as sustainability and social action can be conveyed very well via content. Customers are not always looking for products, but often for solutions. If you offer them these in the desired form, you establish yourself as an expert in your field and also create trust on the part of users. Use your expertise skillfully and convince your customers with your products as a solution to their problems.

All in all, the idea behind content marketing is very simple: you provide helpful content for your customers, thus presenting yourself as an expert in your field and gaining their trust. As a result, existing customers will be happy to return and new customers will be convinced by your products as a solution. This means more traffic and more sales or leads for you. It all sounds very plausible and is also the reason why the online marketing discipline works so well. But unfortunately it’s not always that simple. Because the structure, strategy and research also cause costs and effort. However, it is important to know that there are no or only very low follow-up costs, unlike many other online marketing channels. Because once your content is online, it provides you with continuous organic traffic without any new investment. This means that the initial investment and effort required to create the optimized content and strategy quickly pay for themselves.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn website
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Our collaboration with Loyamo was a real highlight:

Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.

Marcel Heinze, Senior Product Manager,
ifolor blog
We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
swisscom website
Baris Gündogdu
Loyamo has been supporting us for many years in all matters relating to SEO.

From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.

Baris Gündogdu, Head of Performance Marketing & Analytics, Swisscom
matchrs website
paola elisa
As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs

Frequently Asked Questions

Questions & answers about content marketing

Generally speaking, content marketing is one of the oldest disciplines in online marketing and should not be missing from any online marketing mix due to its simple mechanism. Because good content is also rewarded by Google with good rankings and it doesn’t matter whether you’re B2C or B2B. It works equally well in both areas, it just depends on the right formats.

The purpose of content marketing is to attract and retain consumers by creating and distributing valuable and informative content for the customer. The aim of these marketing efforts is to indirectly influence the consumer’s purchasing behavior.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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