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Our services & levers in the field of local SEO

In principle, local or regional search engine optimization is very similar to traditional SEO. How well a website ranks always depends on certain ranking factors and the respective Google or Baidu update. To improve your local SEO and give your company more visibility, there are the following measures that can be individually adapted to you:

NAP company data

NAP stands for Name, Address and Phone Number and represents the key information for Google. It is important that this data is used consistently for all entries on the web and always looks the same. This applies not only to your Google My Business account and your website, but also to all platforms on which it appears, such as your social media channels, review portals and business directories. We support you in entering the relevant content and are also happy to relaunch your website on request.

local seo
More visibility

Local SEO helps your company to be more visible in local search results. Customers in your immediate vicinity will become aware of your products and services more quickly.

Increased visitor numbers

Improving your online visibility leads to more potential customers becoming aware of your company and visiting your store. This leads to a long-term increase in sales.

More credibility

Good positioning in local search results, reviews and the provision of business data help potential customers to perceive your company as more trustworthy.

What is local SEO in general?

Like classic SEO, but completely different.

The term local SEO refers to a special form of search engine optimization that ensures that a website is positioned as high up as possible in local search results (SERPs). Search queries from a region should be answered in the local search in such a way that the user receives the most relevant results possible. In this case, relevance means that the websites, service providers and companies displayed are in the geographical vicinity of the user. Local SEO is a must, especially for stores and companies with a physical location (such as restaurants, hairdressers, doctors, supermarkets, lawyers, etc.). However, companies that offer services in a specific area (so-called service area businesses) also benefit from local search engine optimization. These include painters, plumbers, locksmiths, etc.

In principle, local or regional search engine optimization is very similar to classic SEO. How well a website ranks always depends on certain ranking factors and the respective Google update. To improve your local SEO and give your company more visibility, there are the above-mentioned levers and measures that need to be individually adapted to you.

Why is local SEO useful?

Good question!

Are you the owner of a local business or company and want to increase your visibility on the internet locally and regionally? As a local SEO agency, we are happy to take on the task of optimizing your website so that you become number 1 for local search queries. Local SEO optimization is particularly useful for SMEs.

With our years of expertise and the best tools, we can help you stand out from the competition. We first analyze your current status quo and then consider which measures are right for you and your business goals. In this way, we help you to ensure that your company can assert itself on the local market in the long term.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

physio station website
benedikt mueller
physio station logo
Last week we did a complete website, Google SEO and SEA relaunch with Loyamo.

Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!

Benedikt Müller, Owner, Physio Station AG
saurer website
Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
We have been working with Loyamo on a basis of trust for years.

The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.

Malte Mattick, Marketing Manager Website, TUM Campus Heilbronn
mr marine website
The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our SEO & LinkedIn strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine
ifolor blog
We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
holidaycheck website
In recent years, we have relied on Loyamo's support in all SEO matters.

We were able to draw on extensive and elaborate analyses as well as advice and support in technical SEO. We particularly appreciate the open exchange and honest feedback as well as the expertise and experience of Loyamo employees.

Christian Hübsch, SEO Lead, HolidayCheck
roomours website
For us, the collaboration with Loyamo makes perfect sense.

For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.

Andreas Struppler, Director, roomours GmbH
ottonova website
The cooperation with Loyamo so far has always been characterized by expertise, openness and fun at work.

Thanks to the competent support, we have developed a precise roadmap for expanding our digital SEO visibility and can now implement it. We would like to thank Loymao for their excellent work and look forward to working with them in the future.

Charlotte Altmann, former Team Lead Content Marketing, ottonova
studienkreis website
We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
matchrs website
paola elisa
As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs
c&a website
Referenz Patrick Grunwald
Loyamo has established itself as an important SEO partner for C&A over the past few years.

We appreciate the high quality and strategic advice and the open discussions about the daily challenges in SEO. We look forward to working with Loyamo in the future and are absolutely convinced that we can benefit from Loyamo’s expertise.

Patrick Grunwald, Head of SEO, C&A
swissdj website
david gruber
Loyamo's expertise in search engine optimization has led to a significant increase in organic traffic to our website.

The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.

David Gruber, CEO, SWISS DJ
viu website
Loyamo has significantly strengthened our online presence with their in-depth SEO expertise.

Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.

Their transparent communication and professional approach set the standard for a lasting and successful collaboration.

Jochen Mumme, Vice President Marketing, VIU Eyewear

Frequently Asked Ques­tions

Questions & answers about local search engine optimization

Users who use Google on their mobile devices while on the move are always looking for solutions in their immediate vicinity. For example, the search for a restaurant, store or service is often associated with a desire to visit, so companies with local SEO optimization have a better chance of addressing users in the vicinity and turning them into potential customers.

Basically, local search engine optimization makes sense for every entrepreneur who sells goods, offers services or receives customers at a location. Neither the size nor the sector of the company plays a role here. However, doctors, lawyers, cafés, restaurants, bars, clubs, stores, supermarkets, pharmacies and gyms should definitely be doing local SEO.

The extent and scope of analyses, tests and consulting will vary depending on the individual starting position and the goals being pursued. For this reason, it is not really possible to generalize how much a good local SEO optimization costs. But one thing is clear: a good local SEO agency is characterized by not offering “packages” at fixed prices. In a detailed consultation, each step is then gone through and the price calculated.

Of course, there are some measures in local SEO that can be implemented quickly and can represent so-called quick wins. These are particularly in the area of content and meta data. However, it should be noted that search engine optimization can have a long-term effect, so the process can also be a longer one. This also varies from customer to customer and from project to project.

Become an SEO professional with our SEO seminar

Learn everything about search engine optimization and how you can increase your own online presence in our SEO seminar. Practical exercises and case studies will help you to internalize the content you have learned and apply it to your company.

You can take part in one of our SEO seminars either online or on site.

We cover the following content in focused small group training:

  • SEO overview
  • Technology and content SEO
  • AI in SEO
  • Important tools
  • Measuring KPIs
  • Evaluate trends
  • Keyword research
Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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