With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.




















Our services in the area of LinkedIn
LinkedIn is no longer just a place for professional networking. Today, the professional network is a game changer for companies looking for ways to reach their target audience to generate leads and reach. We can help you realize the full potential of this platform and achieve your marketing goals. Don’t be late to the party!
Strategy
To be successful, a clear objective and the right strategy are essential. With us, you get both from a single source.

Account setup
We take care of the design and set-up of the account, implement the tracking and carry out briefings.

Account management
The entire account management, including the derivation of recommendations for action and opportunities, is our responsibility.

Content
We create unique content that is precisely tailored to your target group. Whether image, video or document.

Reporting
A comprehensive analysis of all account data enables us to provide detailed recommendations for optimization.

LinkedIn workshop
For many CEOs, managing directors and other executives, LinkedIn is the most relevant channel for staying in touch with people and interest groups, or for establishing initial contact. But how do you manage a high-profile profile properly? How should you interact with others on LinkedIn? How often and with what content? – We will carry out a benchmark analysis for your profiles and work with you to develop the right framework for engaging with those around you.
Our LinkedIn workshop is tailored to you and your industry because comparing apples with pears makes no sense in social media or business social either. That’s why we compare your profile and the degree of professionalism and activity with relevant opinion leaders from your industry environment.

There are numerous experts, decision-makers and managers on LinkedIn. Get in touch with your target group directly to generate qualified leads.
Use a wide range of targeting options, including job title, industry and more. This makes it possible to target ads to the most relevant people.
Due to its professional focus, LinkedIn attracts high-quality traffic. The focus is on professional content and offers, which can lead to a higher conversion rate.
LinkedIn offers different ad formats, such as sponsored content or display ads. This allows you to try out different types of content.
LinkedIn is available in over 200 countries and regions worldwide. The wide reach enables you to address both local and international target groups.
LinkedIn Ads can be used effectively to generate qualified leads. This is a particularly valuable advantage for B2B companies.
What content should you share as a company on LinkedIn?
Good question!
LinkedIn offers you a unique opportunity to strengthen your brand, demonstrate your expertise and engage with your target audience. The type of content you share on LinkedIn plays a crucial role in how you are perceived by potential customers, business partners and employees. Here are some recommendations on what content you should share on LinkedIn:
- Industry insights and trends: Share articles, reports or opinion pieces that provide insights into industry trends, developments and challenges. This shows that your company has an in-depth understanding of the industry, which is why you are perceived as an expert in your field.
- Success stories: Showcase your achievements by sharing case studies and success stories about satisfied customers. This helps potential customers understand your company’s value proposition and build trust in your products or services.
- Updates and milestones: Inform your LinkedIn followers about important company-related updates, such as new product launches, partnerships, awards or other milestones. This improves your brand awareness and encourages users to engage with your company.
- Expert advice and tips: Share useful advice, tips and best practices on topics that are relevant to your target audience. This illustrates your expertise and offers your followers direct added value.
- Events: Share information about upcoming events, conferences or webinars in which your company is participating or hosting. This encourages interaction and promotes networking with your target group.
- Visual content: Use visual content such as images, graphics, videos and infographics to make your messages more appealing and effective. Visual content often gets more attention and generates more engagement.
- Employee stories: Give your employees a voice by sharing their stories, experiences and insights. This fosters employee engagement, strengthens team spirit and gives potential employees a glimpse into your company culture.
By sharing a diverse mix of this content on LinkedIn, you can increase your reach, boost engagement and build an authentic connection with your target audience. It is important to be consistent and strategic to get the most out of LinkedIn and build long-term relationships. We are happy to advise you on the selection and creation of content types that are relevant to your company.
What are the benefits of paid ads on LinkedIn?
Paid ads on LinkedIn are like precise spotlights in the dark: they increase visibility, focus on your target audience and lead to success.
Paid ads on LinkedIn offer you an effective way to increase your reach, target specific audiences and achieve specific business goals. By placing ads, you can increase your brand awareness, generate qualified leads and improve conversions.
LinkedIn offers a wide range of targeting options. These include demographics, professional experience, industry and interests. This ensures that ads reach exactly the right people. In addition, LinkedIn’s analytics allow for detailed evaluation of ad performance to continuously optimise campaigns and maximise ROI.
Overall, paid ads on LinkedIn can make a significant contribution to increasing your company’s visibility, engagement and ultimately business success. We are happy to support you in placing suitable ads on LinkedIn and evaluating them professionally to achieve the maximum added value for your company.
Our focus in the area of LinkedIn Ads
Target group
LinkedIn Ads enable highly specific targeting that allows advertisers to reach exactly the right target group. With a variety of criteria, ads can be targeted specifically at professionals and decision-makers. This high degree of precision helps to minimise wastage and ensure that your message reaches only those who are most likely to be interested in your offer. This makes LinkedIn Ads the perfect choice for B2B marketing and generating high-quality leads.
Content
Whether it’s an informative article, visually appealing video or personalised messages, LinkedIn Ads offer flexibility to showcase content effectively and creatively, allowing you to reach your target audience in the best possible way. We create a holistic strategy based on your goals, taking into account every stage of the funnel. Whether you’re targeting brand awareness, website visits or conversion/lead generation, we can help you achieve any of these goals.
Analysis
We place particular emphasis on transparency and keep you continuously informed about your campaigns’ performance. Our team regularly prepares comprehensive reports that give you a detailed insight into all developments in your campaign performance. This means you are always up to date on the progress of your LinkedIn Ads campaigns. We also provide you with recommendations for action so that your campaigns can reach their full potential at all times. Your success is our priority.

Arrange a non-binding initial consultation today and see for yourself.



Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.



Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.



We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about LinkedIn marketing, consulting and ads
The time it takes to see results from LinkedIn consulting can vary depending on the scope of the measures implemented, the competitive situation in your industry and other factors. However, you can usually see the first positive developments after a few weeks to months.
Yes, LinkedIn consulting can be just as helpful for individuals as it is for companies. It can help you optimize your personal profile, build a professional network and achieve your professional goals in the best possible way by helping you improve your LinkedIn presence and make your profile more attractive to potential employers.
An effective way to expand your LinkedIn network is to search specifically for people who work in your industry. Participating in events relevant to your industry and getting involved in groups as well as maintaining and deepening existing contacts can also be helpful.
The success of marketing on LinkedIn can be measured using various metrics, including the number of profile views, engagement with your posts, the number of new connections, the generation of leads and the conversion rates of your LinkedIn ads. As part of our LinkedIn consultancy, we can help you identify the metrics that are relevant to you in order to best track your progress.
The cost of LinkedIn consulting varies depending on the scope of the service and your individual requirements. We offer customized solutions to meet the needs of different companies. Feel free to contact us directly and without obligation to find out how much LinkedIn consulting would cost in your case.
An auction on LinkedIn Ads works according to a bidding model. Advertisers set a daily budget and a bid per click or impression. When a user accesses a page on LinkedIn that qualifies for ads, an auction takes place. Ads from different advertisers compete for the ad slot. The bid, the quality of the ad and the target group relevance influence the placement. The winner of the auction is displayed in this slot and the account is debited accordingly.
To place LinkedIn ads, start by logging in to LinkedIn or creating an account. Then open the LinkedIn Ads dashboard. There you select your campaign objective and target group. You can now create your ad and select the appropriate ad format and budget. Once your campaign has been placed, you can monitor the campaign performance in the dashboard. Based on these results, you can optimize your campaign and adjust your strategy.
The costs for LinkedIn Ads vary greatly and depend on various factors. The budget is often set on the basis of clicks (CPC), impressions (CPM), leads or conversions. On average, CPC prices are around 5 to 6 euros, while CPM prices can range from 20 to 21 euros. The total budget depends on your goals, your target group and the competitive situation. It is advisable to set a budget that matches your goals and supports your campaigns effectively.
As a business, you need a LinkedIn Ads agency because the platform is complex and requires specialized knowledge. A variety of targeting options and ad formats are offered, and managing campaigns requires ongoing monitoring and customization. Loyamo, as an experienced agency, understands these nuances, can develop effective strategies, optimize budgets and ensure you get the most out of LinkedIn Ads.
We are passionate about our work and develop individual strategies.