Amazon SEO agency Munich

Increase your online presence and improve your visibility on Amazon to reach your target group and increase your brand awareness.

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Our services & levers in the area of Amazon SEO

Greater visibility of your products on Amazon leads to increased brand presence and more sales – as an Amazon SEO agency, we can help you achieve this.

Offpage optimization

When we talk about off-page optimization in Google SEO, we primarily mean building backlinks. With Amazon SEO, product ratings and reviews partly fulfill this task. These should be authentic and honest – fake reviews are therefore strongly discouraged. To increase the traffic of your product pages on Amazon, it is also a good idea to participate in Amazon’s affiliate program. Here, a website that ranks well on Google links to the Amazon product via an affiliate, thereby increasing sales.

Offpage SEO
✔ Increased visibility

Using relevant keywords in product titles, bullet points and product descriptions can improve the visibility of your products in Amazon's search results.

✔ Better conversion rate

An optimized product page that contains clear information, compelling descriptions and high-quality images can increase the likelihood that visitors will become buyers.

✔ Increasing sales figures

By improving visibility and the conversion rate, higher sales figures can be achieved. Optimized products have a better chance of appearing in Amazon's bestseller rankings.

✔ Competitive advantage

Amazon SEO enables you to stand out from the competition. If your products are better placed in the search results and presented in a more appealing way, you generate a competitive advantage for your company.

✔ Positive customer reviews

An appealing presentation and clear communication on your product page can help to gain the trust of your customers. Satisfied customers are more likely to leave positive reviews for your product.

✔ Improved brand image

The consistent application of search engine optimization measures on Amazon can help to strengthen your brand image. Clear and appealing product pages help to build trust and credibility.

Amazon SEO pays off!

However, it often takes at least three months for optimizations to take effect.

For many consumers, Amazon has become the number one port of call on the Internet when it comes to searching for a product. So whoever is at the top wins. As with all search engines, it can be assumed that many Amazon users only look at the first search results on pages 1 and 2. Only a small proportion click through to page 3 and an even smaller proportion beyond that. Products that occupy the top positions on Amazon are therefore clicked on more frequently and are supposedly also purchased more often. On the one hand, this is due to the fact that the motivation of buyers to look at more than two pages has decreased over time – on the other hand, the products in the first search results are also trusted more. For this reason, Amazon Ads and Amazon SEO are simply essential for online stores and companies that sell products on the Internet. Here, targeted measures are used to improve the rankings of your brand and products in the search results on Amazon. Good on-page optimization of the product detail page plays a particularly important role in success. The quality of the content and the optimization of keywords specifically for Amazon should therefore be closely scrutinized.

Just like Google, Amazon also uses an algorithm to help potential customers find the goods they are looking for as quickly as possible. First, the relevant products are filtered out: the algorithm checks every single word in the search query to see whether it is included in the product listing. Filler words such as “and”, upper and lower case as well as singular and plural are not taken into account here. The second step involves sorting the relevant products. The Amazon algorithm sorts in descending order of purchase probability: products that have a high probability of being purchased are therefore at the top. Amazon uses historical data for this – after all, the algorithm knows what customers have searched for and then bought in the past. How well a product ranks on Amazon therefore always depends on its relevance and performance.

A few initial tips on the topic of Amazon SEO

These factors are crucial for your success on Amazon.

Increase relevance
The relevance factors focus on the keywords. The decisive factor here is where they are located and the order in which they appear. Amazon evaluates the information from a total of five fields. The various information fields are weighted differently, so it is not only important which keywords are selected, but also where they are placed.

Product title
The product title is one of the most important criteria. It can contain up to 70 characters and should be designed so that your most important keyword is at the beginning. Your brand should also be included in any case.

Product attributes
Bullet points are located at the top of the product description and should inform the user about the most important product features. In particular, the unique selling points of the product should be described here. A total of five bullet points are available, which you should also provide with the most important keywords.

Stored keywords (hidden keywords)
In the “General keywords” information field, you should include all keywords that you have not yet used in the title or in the bullet points. These only serve as food for the algorithm and are not visible to the customer. Sometimes it is also a good idea to enter misspellings, colloquialisms and numerical forms as stored keywords.

Product description
The product description plays a rather subordinate role for the Amazon ranking. However, it is a good idea to include keywords that have not yet found a place here. The text should also be written actively and emotionally and contain the central sales arguments. It should also be “unique” – simply copying it from the website is not enough.

Product images
Since customers cannot hold the product in their hands when buying online, product images are all the more important for customers. It is best to choose professional photos that show the product from various angles and are properly exposed. On average, around four to six product images are sufficient. Attention: If no image is uploaded, the product will not be listed properly!

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Arrange a non-binding initial consultation today and see for yourself.

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Frequently Asked Questions

Questions & answers about Amazon SEO

What are the differences between Google SEO and Amazon SEO?

Similar to Google, Amazon is a search engine. The biggest difference is that Amazon is purely a purchase search engine, while Google has a more universal character. Google’s aim is to only present users with results that are highly likely to match what they are looking for. In contrast, Amazon is only concerned with sales, i.e. converting visitors into buyers. Accordingly, although the optimization measures are similar, they differ in terms of effect and execution.

By optimizing your sales page, you can ensure better findability on Amazon and thus a significantly higher ranking. As an Amazon SEO agency, we specialize in improving your product page so that it is found and clicked on more often, which will subsequently increase your sales figures. In contrast to Google SEO, Amazon SEO is still in its infancy. As many retailers are still not taking care of optimization measures here, you can improve your ranking with simple means.

How long an Amazon search engine optimization takes always depends on the market situation, trends and the current competition. As with Google, it can take a while for your product to climb to the top of the Amazon search rankings. In principle, however, Amazon SEO can also have a long-term effect, so the process can take longer depending on the company and projects.

The costs for good Amazon SEO cannot be generalized. The extent and scope of analyses, tests and consulting will vary depending on your company’s initial situation and which optimization measures are to be applied. In a consultation at our Amazon SEO agency, we can present you with an individual offer that is 100% transparent.

Become an SEO professional with our SEO seminar

Learn everything about search engine optimization and how you can increase your own online presence in our SEO seminar. Practical exercises and case studies will help you to internalize the content you have learned and apply it to your company.

You can take part in one of our SEO seminars either online or on site.

We cover the following content in focused small group training:

  • SEO overview
  • Technology and content SEO
  • AI in SEO
  • Important tools
  • Measuring KPIs
  • Evaluate trends
  • Keyword research
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