Facebook Ads agency Munich
Create creative ads, optimize performance and use specific targeting to make your advertising campaigns on Facebook more effective.
Our services & levers on Facebook
Facebook is still the frontrunner when it comes to the number of users of social networks. The platform therefore offers advertisers in particular many opportunities and possibilities. As a Facebook marketing agency, we support you in generating more attention, reach and sales through Facebook Ads campaigns.
Analysis & reporting
To achieve long-term success on Facebook, regular analyses are a must. They help to understand and optimize successes and to use marketing budgets more effectively in the future. Various KPIs are analyzed: Reach, impressions, click rate, conversion rate, cost per click and many more. Of course, we always make these available to you transparently using reports and dashboards. This means you can track all developments and are always up to date. The meta ad manager also provides you with exciting insights that can be helpful for future campaigns.
Over 2 billion users worldwide are active on Facebook every day. The platform therefore offers companies the opportunity to present their ads to a large number of people, regardless of their location.
Facebook offers a wide range of targeting options that enable companies to display ads to a specific target group. These include demographic information, behavior and interests.
Facebook offers a large selection of ad formats, such as image ads, video ads, story ads or carousel ads. This gives you the opportunity to design creative content that best suits your target group and campaign.
With Facebook, you have complete control over your spending. You can always manage and flexibly adjust your budget to get the most out of your campaigns and be as efficient as possible.
You can precisely track and analyze the success of your Facebook ads. Facebook offers extensive analysis tools that allow you to monitor and optimize the performance of your ads in real time.
By A/B testing different ad variants, target groups or advertising messages, we can find out what works best for your company. This facilitates the continuous optimization of your strategy.
How does Facebook work?
Share your content with the target group relevant to your company.
Facebook is a social network that was launched in 2004 by Mark Zuckerberg. The idea was originally based on yearbooks, as known from US colleges, and aimed to connect as many people as possible. While it was initially mainly used as a communication tool for family and friends, Facebook is now one of the most important advertising tools for companies and celebrities.
Every Facebook user has their own profile page on which they can publish content such as photos, videos or posts. Other people can also leave publicly visible messages on the profile owner’s wall and like or comment on posts. As with Instagram, Facebook also has a feed – the timeline. It is displayed as the start page when the app is opened and contains posts from content and friends marked with “Like”. These are not displayed in chronological order, but are arranged according to an algorithm.
In addition to profiles for private individuals, Facebook also offers “pages” for well-known personalities, artists, companies, organizations and brands. In contrast to profiles, these are only intended for commercial use. One of the differences here is that other users do not mark the company page as “Add as friend”, as is the case with private profiles, but with a “Like”. Facebook pages also offer the option of entering business contact details and the publication of a legal notice is mandatory. Facebook page administrators also have access to various statistical tools that provide insights into the demographics, interests and lifestyles of users, for example.
Depending on the placement companies choose for their ads, they are either placed in the timeline, in Stories, on the Marketplace or in Messenger.
Facebook best practice approaches
For more success on Facebook.
- Define clear goals for your Facebook campaign.
- Understand your target audience and produce content that appeals to their interests and needs.
- Create ads that attract attention from the first image.
- Link to your own products in the posts.
- Bring movement into your stories.
- Integrate a call to action.
- Emphasize the message of your ad with text overlays.
- Incorporate interactive stickers (“less is more”).
- Use Facebook Analytics to measure success.
- Create several variants of your ads and test them.
Arrange a non-binding initial consultation today and see for yourself.
Facebook ad formats
Flexible options for the targeted presentation of your advertising messages.
One of the most common Facebook ads are Photo ads. They are a simple, easy to understand format that uses engaging images and interesting text to get your message across. They are usually interspersed in the Facebook feed and are ideal if you want to drive more traffic to your website.
Video ads are ideal for telling a story because they combine image, sound and movement. Video ads are also embedded in the feed and generally have a higher engagement rate than other formats. One of the reasons for this is the targeted and emotional appeal.
In a Carousel ad, you can present up to 10 images and videos in one ad. This allows you to highlight different products and services and present them in detail. Carousel ads are also ideal if you want to tell your brand story in a creative way.
By using collection ads, you can not only arouse users’ interest in your company, but also immediately encourage them to purchase the advertised products. To do this, create an instant experience that leads users directly to further information or a purchase after clicking on the images or videos in your ad.
Story ads are also becoming increasingly popular on Facebook. Here, too, the interests of users are addressed emotionally – in an immersive and highly authentic way. Stories are also ideally suited to the fact that users nowadays mainly use their smartphones vertically.
Would you like to take your Facebook ads to a particularly personal level? Then place your ads in Messenger. The ads are displayed in the Chats tab of the Messenger app. If users then tap on your ad, a call-to-action opens, the goal of which you define when creating the ad (e.g. conversation with your company).
Slideshow ads are video-like ads. Here you have the option of presenting images and text elements in the form of an automatically played slideshow. The biggest advantage of Slideshow Ads is that they can be created particularly quickly and cost-effectively.
Do you have an app? Then playable ads are an excellent choice. Here, users get an interactive preview before they download the app. This can particularly increase the number of customers who are highly interested in your company and your app.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about Facebook Ads Marketing
Facebook Ads are advertisements on the social network Facebook. They are part of social media marketing, which also includes Instagram, Pinterest, TikTok and LinkedIn marketing. They are an incredibly effective marketing method and ideal for reaching people who are a perfect fit for your company, product or service. Compared to other marketing tools, you can achieve great success with Facebook Ads at a relatively low cost.
Facebook offers advertisers a wide range of design options. The best-known formats are Image Ads, Video Ads, Carousel Ads and Story Ads. However, Facebook also offers a whole range of other formats that are ideal for presenting your brand or product, such as Collection Ads or Slideshow Ads. Depending on the goal you want to achieve with your campaign, different types may be more or less suitable.
You can place Facebook ads with any budget. You alone decide how much you want to spend on advertising and Meta (the company behind Facebook) then tries to get you as many results as possible for that amount. Even before you place your ad order, Meta will give you an estimate of the number of people and results you can reach. This can help you plan and decide on your advertising budget. Of course, you can adjust your budget at any time to optimize your campaign.
There is no general answer to this question, as it depends on the product, target group and campaign objective of the company. Both paid search and paid social have a number of advantages. Google Ads, for example, are particularly suitable if you want to promote direct sales and the generation of leads. Facebook Ads, on the other hand, are ideal for building brand awareness and making users aware of your company or product. However, one does not exclude the other. A combination of both advertising networks can often be the right approach. We would be happy to advise you on your options.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
