Voice search agency Munich

Become barrier-free and secure a competitive advantage that will boost your online presence.

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Our services & levers for voice search optimization

As with traditional SEO, the aim of voice search optimization is to get your website as high up as possible in the search results of Google & Co. There are a few measures to follow to make your website fit for voice search.

Content creation & optimization

Content is king! And that also applies to voice search optimization. In addition to using long-tail keywords and optimizing for featured snippets, there are two other things you should keep in mind when creating or optimizing content for voice assistants. Firstly, you should include short, meaningful answers in the content. Ideally, the searcher’s question should be answered in a maximum of 30 words. Secondly, FAQs are ideal for voice search, as they give you the opportunity to include more questions (and the corresponding answers) in your content. Also, keep your content as simple and natural as possible. We support you in the creation and optimization of specific content pieces with a keyword focus and in compliance with voice search SEO guidelines.

Content Strategie
✔ Increased visibility and traffic

Voice search optimization increases the findability of your company online, which leads to more website visits.

✔ Improved customer loyalty

Voice search optimization promotes customer loyalty through clear answers to spoken queries.

✔ Local marketing strategies

Local companies benefit from more targeted inquiries by adapting content to local needs.

✔ Ahead of the competition

Early voice search optimization gives your company a competitive advantage and strengthens its perception in the industry.

✔ Increased conversion rate

Precise responses to voice-based queries optimize your company's website for higher conversion rates.

✔ Adapting to search behavior

Adapting to voice search user behavior keeps your business relevant and allows you to target your audience effectively.

What is voice search?

Good question.

Online marketing is constantly changing. While terms such as SEO and SEA have already established themselves as integral parts of working with digital media in recent years, new trends continue to emerge year after year. In 2012, for example, a new function came onto the market with voice search, which offers users the option of even simpler search queries: And that is via voice assistant. Instead of the keyboard, the microphone as an input medium is increasingly becoming the focus of search engine optimization. As a voice search agency in Munich, we are happy to support you in making the best use of voice search for your SEO.

Voice search is the new SEO 2.0! It is a special search function from Google Inc. Thanks to new interactive and voice-based technologies, such as Amazon Echo, Alexa, Google Assistant, Siri and Cortana, users are now able to conduct their searches using spoken words – making tedious typing a thing of the past! This gives users the advantage of receiving answers to their questions relatively easily and accurately.

Users generally use mobile devices such as smartphones, tablets or laptops for their searches. However, games consoles and home voice assistants are also increasingly being used for voice search. Voice search SEO is when content on the website is optimized for voice search so that it is preferentially read by voice assistants for the relevant questions.

Where is voice search SEO used?

Voice search is particularly interesting for local companies.

Search queries via voice assistants are mostly used when you want to surf the internet quickly and easily from your mobile device. Voice search is playing an increasingly important role, particularly in the area of local SEO. There are three main areas in which voice search is frequently used:

1.) Search queries for (local) information, such as route planning, weather forecasts, opening hours of stores or restaurants, information about places of interest or events etc.

2) Search queries regarding purchase purposes and suitable shopping opportunities (e.g. “Where can I buy a face mask?”)

3) Search queries for tutorials/advisors for problem solutions, often in the DIY or hobby environment

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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Frequently Asked Questions

Questions & answers about voice search optimization

What are the benefits of voice search?

Using voice assistants to search the internet offers many advantages – especially for users. First and foremost, of course, is convenience: a spoken search query is usually quicker and easier than a text-based search. Voice search opens up new opportunities, especially for people with spelling difficulties or people with disabilities who have difficulty using a mobile device. Another advantage is that voice search provides the search engine with more details about the searcher (e.g. gender) and can therefore display more suitable search results for the user.

We will take a close look at your company and its online presence during a non-binding consultation at our agency. We will be happy to provide you with initial forecasts and recommendations regarding the necessary measures that are tailored to your industry, target group and competitors. After a detailed analysis, we will develop a suitable strategy, taking your goals into account, which will increase your reach and findability on the Internet, both temporarily and in the long term. We will support you in all measures.

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