Voice search agency Munich

Become barrier-free and secure a competitive advantage that will boost your online presence.

Our services & levers for voice search optimization

As with traditional SEO, the aim of voice search optimization is to get your website as high up as possible in the search results of Google & Co. There are a few measures to follow to make your website fit for voice search.

Content creation & optimization

Content is king! And that also applies to voice search optimization. In addition to using long-tail keywords and optimizing for featured snippets, there are two other things you should keep in mind when creating or optimizing content for voice assistants. Firstly, you should include short, meaningful answers in the content. Ideally, the searcher’s question should be answered in a maximum of 30 words. Secondly, FAQs are ideal for voice search, as they give you the opportunity to include more questions (and the corresponding answers) in your content. Also, keep your content as simple and natural as possible. We support you in the creation and optimization of specific content pieces with a keyword focus and in compliance with voice search SEO guidelines.

Voice search audit

We review your entire website to identify potential optimization opportunities. We work through the results in detail for you and use them as the basis for developing a suitable voice search strategy for your company.

Longtail keyword research

Communication with voice assistants is usually more detailed – with complete sentences or phrases. For this reason, long-tail keywords are also becoming increasingly important. Long-tail keywords are search terms consisting of word combinations or short sentences of two to five terms. These keywords usually only occur in niches, meaning that they are less competitive in search engines. In voice search SEO, focus less on the optimization of individual keywords and more on long-tail keywords, such as W-questions. It also makes sense to include questions in the headline, metadata and URL. We identify relevant keywords for you to target your content with a high search query.

Featured snippets

A featured snippet is a highlighted search result that is displayed in the first position above the other organic search results – this is often referred to as position zero. A featured snippet already provides the user with the answer to their search query so that they no longer have to click on the website with the actual content. In the case of voice search, the answer is read out in the snippet. This is what makes optimizing the website for snippets so relevant, because the user who uses voice search does not receive a selection of results, but expects a verbal answer. Google selects one of the search results, which is then read out.

Pagespeed optimization

The majority of users do not want to wait long to receive an answer to their question. For this reason, the loading time of a website is crucial to whether the user stays on the website. If it takes too long to call up or load a website, the risk of a “bounce” is therefore higher. With the help of AMP frameworks, you can easily optimize the loading speed of your website. P.S.: A high page speed doesn’t just make the user happy. It has long been known that Google sees fast loading times of websites as a ranking factor.

Google My Business

Local businesses in particular can benefit from search queries via voice assistants. However, a Google My Business entry is essential for your website to be listed in the search results. With a Google My Business listing, you inform Google about the existence of your company in a specific location. To rank in local searches, your company’s name, address, telephone number and opening hours must be included. You should also use local keywords – this will also boost your ranking in local search queries.

✔ Increased visibility and traffic

Voice search optimization increases the findability of your company online, which leads to more website visits.

✔ Improved customer loyalty

Voice search optimization promotes customer loyalty through clear answers to spoken queries.

✔ Local marketing strategies

Local companies benefit from more targeted inquiries by adapting content to local needs.

✔ Ahead of the competition

Early voice search optimization gives your company a competitive advantage and strengthens its perception in the industry.

✔ Increased conversion rate

Precise responses to voice-based queries optimize your company's website for higher conversion rates.

✔ Adapting to search behavior

Adapting to voice search user behavior keeps your business relevant and allows you to target your audience effectively.

What is voice search?

Good question.

Online marketing is constantly changing. While terms such as SEO and SEA have already established themselves as integral parts of working with digital media in recent years, new trends continue to emerge year after year. In 2012, for example, a new function came onto the market with voice search, which offers users the option of even simpler search queries: And that is via voice assistant. Instead of the keyboard, the microphone as an input medium is increasingly becoming the focus of search engine optimization. As a voice search agency in Munich, we are happy to support you in making the best use of voice search for your SEO.

Voice search is the new SEO 2.0! It is a special search function from Google Inc. Thanks to new interactive and voice-based technologies, such as Amazon Echo, Alexa, Google Assistant, Siri and Cortana, users are now able to conduct their searches using spoken words – making tedious typing a thing of the past! This gives users the advantage of receiving answers to their questions relatively easily and accurately.

Users generally use mobile devices such as smartphones, tablets or laptops for their searches. However, games consoles and home voice assistants are also increasingly being used for voice search. Voice search SEO is when content on the website is optimized for voice search so that it is preferentially read by voice assistants for the relevant questions.

Where is voice search SEO used?

Voice search is particularly interesting for local companies.

Search queries via voice assistants are mostly used when you want to surf the internet quickly and easily from your mobile device. Voice search is playing an increasingly important role, particularly in the area of local SEO. There are three main areas in which voice search is frequently used:

1.) Search queries for (local) information, such as route planning, weather forecasts, opening hours of stores or restaurants, information about places of interest or events etc.

2) Search queries regarding purchase purposes and suitable shopping opportunities (e.g. “Where can I buy a face mask?”)

3) Search queries for tutorials/advisors for problem solutions, often in the DIY or hobby environment

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear

screencapture-chn-tum-de-2023-12-27-10_18_19

Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn

Frequently Asked Questions

Questions & answers about voice search optimization

Using voice assistants to search the internet offers many advantages – especially for users. First and foremost, of course, is convenience: a spoken search query is usually quicker and easier than a text-based search. Voice search opens up new opportunities, especially for people with spelling difficulties or people with disabilities who have difficulty using a mobile device. Another advantage is that voice search provides the search engine with more details about the searcher (e.g. gender) and can therefore display more suitable search results for the user.

We will take a close look at your company and its online presence during a non-binding consultation at our agency. We will be happy to provide you with initial forecasts and recommendations regarding the necessary measures that are tailored to your industry, target group and competitors. After a detailed analysis, we will develop a suitable strategy, taking your goals into account, which will increase your reach and findability on the Internet, both temporarily and in the long term. We will support you in all measures.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016

We have worked for 212 clients since 2016.

INDUSTRIES

We support companies from 23 different industries.

SATISFACTION

0 %

We have been serving many clients for many years.

LOYALITY

0 %

Loyalty is a top priority for us.

Take your online marketing to the next level!

Contact request

First name

Surname

E-mail (business)

Your message to us

Datenschutz

I consent to the processing of the data I have provided for the purpose of receiving information about products, content and events by e-mail and to the processing of information from my terminal device for the purpose of statistical analysis by Loyamo GmbH. The consent can be revoked at any time for the future - by e-mail to info@loyamo.com or by clicking the unsubscribe link in the respective message - and is valid until revoked.

Information on the processing of your data can be found in our privacy policy.