YouTube ads agency

Generate more reach, boost your sales and increase your visibility on YouTube to make your brand better known and maximize your business success.

Our services & levers in YouTube display ads

Appealing advertising formats are the be-all and end-all in online marketing.
Our offer gives you an enormous reach via ads on YouTube.

Strategy

The strategy is used to define the campaign goals based on the marketing objectives. As a YouTube ads agency, we focus on your wishes and create campaigns for more sales, a larger number of leads, website traffic or greater brand awareness. Target groups can be determined based on interests, gender, age and marital status, among other things. We analyze your Google Ads account for all levers and examine your target group and competition. On this basis, we develop a holistic YouTube marketing strategy that is precisely tailored to your company.

Creatives

YouTube ads can be skippable or non-skippable depending on the subtype. Regardless of the campaign type, the design of the videos should be a high priority. In the video settings, your YouTube ads agency creates call-to-actions, ad names and selects suitable URLs. We follow best practices and Google guidelines and support you in developing the storyline, the content plan. We create a YouTube marketing campaign for you, including alignment with relevant target groups. We also create ads for you that immediately captivate your target group.

Targeting

Ads can be delivered both on YouTube and in the Google Display Network. On YouTube, the ads are displayed in videos, on the homepage and in the search results. The campaigns can be further adapted and individualized by setting the locations, language and end devices. A precise definition of the target group is essential in search engine advertising. Campaigns can be created for different user groups using the settings in Google Ads.

Parameters

You choose your bidding strategy depending on the strategy you have defined and the campaign objective. Your YouTube Ads agency will advise you on the required daily budgets. The time at which the YouTube Aads are to be played can be specified in the advertising time planner. This allows the budget to be used optimally.

Remarketing

In Google Ads, target group segments can be created that collect data on users who have already visited your website. With the help of the segments, targeted playout can be achieved to retarget those users who have already engaged with the product portfolio. In this way, we as an agency can use the budget exactly where the conversion probability is highest and turn users into valuable customers.

Performance optimization

As with all campaign types in Google Ads, YouTube campaigns can also be analyzed. As a YouTube marketing agency, we are familiar with the relevant KPIs and analyze your advertising account in detail. This includes the number of views, branding and conversions. In the placements, playout locations with poor performance can be selected and optimized. We analyze the performance of the various placements in order to invest your campaign budget wisely in YouTube advertising in the long term. Our regular reports allow you to keep track of relevant KPIs.

✔ Higher range

YouTube has over 2 billion monthly users and is one of the largest online platforms. This enormous reach allows you to connect with a diverse target group.

✔ Virtual approach

Video ads on YouTube offer an engaging format that allows you to get your message across effectively. This can lead to more conversions.

✔ Increase in brand awareness

YouTube is one of the world's largest video platforms and spreads your brand message far and wide. Your brand will quickly become known in the target regions.

✔ Improvement of the conversiorate

Audiovisual content is perceived more quickly by people and offers many opportunities for interactive storytelling. Viewers feel directly addressed and encouraged to make a purchase.

✔ Engagement & Interaction

YouTube ads allow users to interact with your videos and advertising material. High-quality content creation with call-to-action buttons and links to the right landing page is important for this.

✔ Measurability & analysis

You receive detailed insights into the number of views, the click rate and other important metrics for the YouTube ads played. Reporting means you always have an overview of performance.

YouTube ads formats

The choice is yours!

TrueView ads
With standard video ads on YouTube, you only pay if viewers watch or interact with the ad for at least 30 seconds or until the end of the video.

Non-skippable video ads
These ads cannot be skipped and are played before the main video (pre-roll), during the video (mid-roll) or after the video (post-roll).

YouTube bumper ads
They are played before, during or after other videos and are only six seconds long.

Outstream Ads
These ads are aimed at mobile users and are not played directly in the video stream.

Masthead Ads
Depending on the device type, the ads are played automatically during playback and on the YouTube homepage.

YouTube Shorts Ads
In YouTube Shorts, ads are presented between different shorts and are between ten and 60 seconds long.

Audio Ads
When content is listened to on the go, advertisers can reach users via audio ads.

10 YouTube ads best practice approaches

Take advantage of the range!

Define clear advertising objectives: Brand awareness, traffic, leads or sales?
Choose the right ad format depending on the use case.
Attention-grabbing thumbnails to increase the click rate.
The videos should be produced to a high quality.
Clear message without long introductions and with subtitles for accessibility.
Make sure your ads are responsive.
Include a clear call to action (CTA) in your video.
Experiment with different ad creatives and targeting options.
Implement remarketing campaigns to retarget users.
Maintain a consistent brand image and a clear message.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear

screencapture-chn-tum-de-2023-12-27-10_18_19

Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn

The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine

Frequently Asked Questions

Questions & answers about YouTube ads

As an online marketing agency, we can recommend YouTube advertising if you want to reach a large and diverse audience. There are no limits when creating video and audio ads, allowing you to reach users with creative advertising messages, stories and humorous messages.

CPM stands for Cost Per Mille and refers to the cost per thousand impressions of an ad. This key value from marketing is independent of whether the user clicks on the ad or not. It is calculated by dividing the total cost of the ad campaign by the number of impressions by 1000.

Depending on the type of campaign, videos of different lengths are required. Regardless of the type of ad, the ad should be produced to a high standard, convey a clear message and be tailored to the needs of the target audience. The videos should always comply with YouTube’s guidelines and not contain inappropriate content.

Through targeted targeting in Google Ads, the videos are aimed at users with certain demographic characteristics, interests and behaviors. When the agency creates the strategy, it determines which groups of people should be reached and which segments are most likely to convert.

The cost of YouTube advertising can vary greatly and depends on many factors. Estimates of the CPV price (cost per view) range from 0.01 to 0.30 euros. The costs depend on the quality factor of the ad and the success of the targeting. An agency will help you to optimize the CPV price and use the budget optimally.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016

We have worked for 212 clients since 2016.

INDUSTRIES

We support companies from 23 different industries.

SATISFACTION

0 %

We have been serving many clients for many years.

LOYALITY

0 %

Loyalty is a top priority for us.

Take your online marketing to the next level!

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