Digital marketing blog

In this article, you will learn everything about the different targeting options on LinkedIn. We will show you how to precisely define your target groups and which best practices will help you to make your campaigns more effective. Get ready to revolutionise your LinkedIn marketing strategy!

Online marketing training is essential in today's ever-changing digital landscape. This blog post highlights the key benefits of continuous learning, explores various marketing disciplines and shows how acquiring practical skills can make you a highly sought-after expert in the industry. Plus, discover how the right training can keep you ahead of the competition.

SEO headlines are much more than just bold text – they are the key to a user-friendly and successful website. SEO headlines help to capture the attention of users. At the same time, they improve the visibility of your content in search engines as well as the readability of your content and increase the click-through rate and time spent by your visitors.

Keyword cannibalism occurs when multiple pages on a website rank for the same keyword and are therefore in competition with each other., which affects SEO performance. This leads to diluted search results and lower traffic. With the right strategies, such as targeted keyword mapping and the use of SEO tools, this problem can be solved.

Google Consent Mode is an innovative solution for all website operators to comply with data protection regulations such as the GDPR. The framework makes it possible to adapt the use of Google services such as Analytics & Ads based on user consent. This allows you to ensure that your visitors’ privacy is respected while still gaining valuable insights into user behavior.

With the upcoming entry into force of the European Accessibility Act on June 28, 2025, companies in Germany and the EU are facing the challenge of making their online presence accessible. We also show you the consequences if you do not comply with the requirements. Find out more about the obligations.

Find out how content recycling maximizes the value of your content and increases your reach. Learn how to effectively reuse existing content and optimize your content marketing.

Learn how to find not just any, but the right SEO keywords to optimize your website. Discover our step-by-step guide to keyword research, competitor analysis and integration of long-tail keywords for successful search engine optimization (SEO).

Discover valuable tips on how to optimize your SEA campaigns and achieve maximum results. From keyword research to ad group structure - you'll get practical insights here. Learn how to make the performance of your campaigns measurable.

In the dynamic world of online marketing, the Google crawler is indispensable. But what exactly is a Google crawler and how does it work? This blog post provides a comprehensive overview and shows you how to optimally prepare your website. Learn tips and best practices to improve your site's visibility and ranking.

In today’s digital world, speed is everything. Users expect instant access, and search engines reward fast websites. This is where content delivery networks (CDNs) come into play. In this blog post, we explain what CDNs are, how they work, and why they are essential for your website’s performance. Click below to learn more!

A good website structure is crucial for success. It improves user experience and helps search engines index your content, leading to better rankings. A clear hierarchy ensures visitors find information easily, reducing bounce rates and increasing engagement, while enhancing your site's visibility in search results.

A well thought-out URL structure is crucial for SEO. It improves the findability of your content by search engines and makes it easier for users to navigate your site. Read more to learn how clear and concise URLs can enhance the user experience and how you can use them to positively impact your website’s ranking.

In the world of online marketing, the content plan is your trusty compass to navigate you safely through the sea of content creation. Find out why a content plan is important, how to create one and what best practices you should follow to stay on top of your content strategy, for your website as well as on social media.