Digital marketing blog

Digital marketing experts
Blog – Categories
All Articles, Website

With the upcoming entry into force of the European Accessibility Act on June 28, 2025, companies in Germany and the EU are facing the challenge of making their online presence accessible. Find out more about the requirements.

All Articles, SEO, Website

Find out how content recycling maximizes the value of your content and increases your reach. Learn how to effectively reuse existing content and optimize your content marketing.

All Articles, SEO

Learn how to find not just any, but the right SEO keywords to optimize your website. Discover our step-by-step guide to keyword research, competitor analysis and integration of long-tail keywords for successful search engine optimization (SEO).

All Articles, SEO

As a performance marketing agency, we support clients of various sizes and industries in content marketing and know how to write texts optimized for search engines. We explain what SEO optimized texts are, why they are essential and how you can use them effectively to increase your visibility.

All Articles, Analytics, SEA, SEO

Online marketing experts are in demand on the job market. We'll tell you the easiest way to find not only highly qualified, but also suitable personnel for your company and give key considerations what you should look out for in the application process.

All Articles, SEO, Website

The Google Webmaster Guidelines are an indispensable compass for anyone operating or planning a website in the digital space. They form the foundation for a successful ranking in Google’s search results and help to reach potential customers. Find out more about the Webmaster Guidelines!

All Articles

Google My Business makes it easy for customers to find your company on the Internet and provides important information at a glance. But how do you get started? The first step is to claim your profile and make sure all information is up to date and accurate.

All Articles, SEO

In the world of online marketing, the content plan is your trusty compass to navigate you safely through the sea of content creation. Find out why a content plan is important, how to create one and what best practices you should follow to stay on top of your content strategy, for your website as well as on social media.

All Articles, SEO

In the dynamic world of online marketing, the Google crawler is indispensable. But what exactly is a Google crawler and how does it work? This blog post provides a comprehensive overview and shows you how to optimally prepare your website. Learn tips and best practices to improve your site's visibility and ranking.

All Articles, SEO

Top level domains (TLDs) are essential for the design and perception of internet addresses. Find out how the right choice of TLD can strengthen your SEO strategy and branding, and discover the different types available, and learn how you can use TLDs to strengthen your online presence effectively.

Analytics, SEA

Discover valuable tips on how to optimize your SEA campaigns and achieve maximum results. From keyword research to ad group structure - you'll get practical insights here. Learn how to make the performance of your campaigns measurable.

All Articles, SEO, Website

Imagine you have a great idea for your next marketing campaign. The ad copy is written, the design is perfect, the targeting is set up - but how do you find out which campaign really works for your audience? That's where A/B testing comes in. Learn more about the application areas and get a step-by-step guide on A/B testing.

All Articles, SEO

In today’s digital world, speed is everything. Users expect instant access, and search engines reward fast websites. This is where content delivery networks (CDNs) come into play. In this blog post, we explain what CDNs are, how they work, and why they are essential for your website’s performance. Click below to learn more!

All Articles, SEO, Website

A good website structure is crucial for success. It improves user experience and helps search engines index your content, leading to better rankings. A clear hierarchy ensures visitors find information easily, reducing bounce rates and increasing engagement, while enhancing your site's visibility in search results.

Never miss anything in Digital Marketing

In our Loyamo newsletter, we provide exciting insights from an agency perspective in the areas of SEO, SEA, social media, tracking and much more.

Take your online marketing to the next level!
Contact request

Subscribe to our Loyamo newsletter to never miss any insights!

* input required

Sie können sich jederzeit wieder vom Newsletter abmelden, indem Sie auf den Link in der Fußzeile unserer E-Mails klickst. Für weitere Informationen besuchen Sie bitte unsere Datenschutzerklärung.