UX Audit
Make your web design user-friendly with our support, identify conversion stoppers and increase your conversion rate to maximize your online presence.
Our services in the area of UX Audit
A good user experience is important for the conversion rate of a website. That’s why we analyze the individual needs and actions for your website and take the right measures.
Workshops
Our training courses on user experience, usability and quick-win implementations offer practice-oriented knowledge for your team. Immerse yourself in the world of user needs, learn proven methods for increasing user-friendliness and customer satisfaction, and quickly and effectively optimize the usability of your digital products. Our tailor-made training courses enable your team to put what they have learned directly into practice and thus improve the efficiency and quality of your projects.
A UX audit identifies potential barriers in the user experience that could affect the conversion rate.
Data analysis enables data-based decision-making, with insights into weaknesses and strengths.
A better UX design leads to fewer support requests because your website is more intuitive and easier to understand.
A UX audit helps to identify the reasons for high bounce rates and is the basis for optimization.
The review of (Usability) designs, navigation and interactions ensures user-friendly websites.
A usability experience audit identifies weak points without the need for a comprehensive relaunch.
What is a UX audit?
Good question!
UX stands for user experience. In a UX audit, a website, online shop or app is analysed in terms of its user-friendliness or usability. All the functions of your digital product are examined in terms of their handling, which allows us to identify weaknesses and problems in user guidance. This way, problems that inhibit conversions can be illustrated and better understood.
How is a UX audit carried out?
A UX audit usually consists of a combination of quantitative data analysis, competitor analysis, target group analysis and input from our UX experts. A UX audit looks at the design of the website, shop or app as well as its functionality for users. This data provides insights into potential problems with the digital product and forms the basis for suggestions for improvement and the development of a strategy for a better user experience that meets the needs and expectations of your website users.
Simply put, a UX audit is a list of all the strengths and weaknesses of your website, along with optimisation potential to address them. It shows what works and what doesn’t work on a website, as well as which metrics are actually being collected and which should be collected. In addition, the data collected can be used to analyse the needs of a website’s users and which measures have already been implemented successfully or unsuccessfully.
What is the goal of a UX audit?
The aim of a UX audit is to analyse your website for possible weaknesses in the user experience and to develop measures from this analysis that ultimately increase user-friendliness and thus conversions and the return on investment (ROI).
However, not only functional aspects of the website such as navigation, structure or usability are considered. The emotional and aesthetic user appeal through the design and the application of generally positive and successful user experiences are also incorporated. Identifying these points reveals possible potential and recommendations for action on how the user experience can be sustainably and measurably optimised and how factors that prevent conversions from being achieved can be minimised.
A UX audit is often a good alternative to a complete website relaunch or extensive user testing, but it is only effective if the optimisation potential that is identified is actually implemented.
How does a UX audit differ from a relaunch?
Find out!
If a poor user experience is detected, various measures can be taken to optimise user-friendliness. Often, the first idea that comes to mind is a complete relaunch of the affected website. However, this is a drastic measure that involves a lot of effort and where many mistakes can be made, including the loss of the visibility of the website that has been built up so far. A relaunch should therefore only be carried out if the existing problems can no longer be solved by targeted improvements.
In contrast, the UX audit is a less drastic measure that cannot break as much and is generally carried out faster. Compared to a website or app relaunch, a UX audit provides a detailed picture of the user experience and the points that need to be addressed. This enables targeted and rapid implementation, which quickly leads to an increase in the conversion rate. For companies that don’t have the budget for a full website relaunch, a UX audit is also a more cost-effective alternative, because it usually involves significantly lower costs than a relaunch.
A UX audit also makes sense for short-term optimisation of UX when quick action is needed. While a relaunch almost always takes several months to complete, an UX audit can be carried out in just a few days. A UX audit also often performs better in terms of the resources required for the various user experience optimisation measures. A relaunch requires in-depth expertise in the fields of technology, design and web development, but a UX audit usually only requires expert know-how in the field of user experience optimisation.
A good website relaunch solves problems that arise in a short period of time, but it can happen that the problems reappear after some time because it is a one-time solution. A UX audit, on the other hand, continually offers new potential for improving the user experience.
Usability design for websites
Only the important things.
When it comes to usability design for websites, it is crucial to keep user-friendliness and effectiveness in mind. Navigation should be simple and intuitive to provide a smooth experience for users. Clear call-to-action elements help to encourage desired actions, while consistent design elements strengthen familiarity.
Loading times are crucial, as long wait times can negatively impact user experience. Mobile responsiveness is also essential to ensure the site works optimally on various devices.
Consider the readability of text and ensure sufficient contrast to make content easily viewable for all users. Forms and input fields should be easy to understand and fill out to avoid frustration.
Usability testing with real users is an indispensable step in identifying weaknesses and optimising the design accordingly. Continuous monitoring and adaptation of the usability design ensures that the website always meets the needs of the users and provides a positive and efficient online experience. As a usability design agency, we support you in the necessary steps to make your website more user-friendly.
Your usability agency in Munich
Almost every website operator is familiar with the situation: there are simply too many parallel construction sites and not every one can be given the necessary priority. The status quo is often a website structure that has grown over time or even an extensive online shop that is often filled with different content management systems. Although the list of issues sometimes seems endless, usability design and an expert analysis can quickly identify relevant levers to make a website more successful under the given circumstances.
Our experienced UX experts analyse the status quo of your website or online shop and provide you with individual recommendations for action to optimise it. We usually always combine our expert analysis with various A/B tests, since the success of a recommended course of action must always be validated. This is necessary because general lessons learned and experience from dozens of other projects cannot necessarily be applied equally to every new project.
Are you ready to improve your user experience? Contact us to receive a customised UX audit with valuable insights and tips from our UX experts.
Arrange a non-binding initial consultation today and see for yourself.
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Frequently Asked Questions
Questions & answers about the UX audit and usability design
UX design is about the user-oriented design of websites so that they can be used intuitively and are ideally tailored to user needs.
UX design is always determined by the respective target group and user scenarios. An attempt must always be made to address real users in the best possible way.
In principle, a UX audit is worthwhile for any website, store or app operator who wants to improve their user experience. Anyone who is planning a new web design or has already implemented one and wants to check its user-friendliness will also benefit from a UX audit. Based on a UX audit, product teams can also make more informed design and strategy decisions.
As technology and the needs of your customers change and develop over time, a UX audit should not just be carried out once, but at regular intervals. Recurring audits can be used to address new requirements and potential and at the same time document the performance of your website over time.
A UX audit should always be carried out regularly, especially if poor performance could be attributed to the design of the website. However, a UX audit is also useful before the launch of larger projects such as redesigns, the introduction of new channels or for a fresh look at your own website. New legal regulations in the area of accessibility can also be a reason for a UX audit.
In a UX audit, a website is checked for potential problems and possible courses of action using various tools and methods. This includes analyzing conversion metrics, usability heuristics, compliance with UX regulations, traffic and engagement figures and the creation of wireframes and prototypes. The needs of the user are also examined in detail.
A good user experience allows users to find their way around a website intuitively and easily. It is created by a clear structure, logical, self-explanatory operation and comprehensible content. The user should have a positive experience when using a website and quickly find what they are looking for. A good UX therefore takes into account the user behavior of customers and how they navigate a website.
The costs for a UX audit cannot be given in general terms, as they always depend on the scope of the audit. The costs are higher or lower depending on how detailed and comprehensive the user experience audit is to be. The costs also vary depending on the level of consultation and whether the optimization suggestions drawn from the audit are to be carried out by ourselves or by us.
UX design is about the user-oriented design of websites so that they can be used intuitively and are ideally tailored to user needs.
UX design is always determined by the respective target group and user scenarios. An attempt must always be made to address real users in the best possible way.
We are passionate about our work and develop individual strategies.
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