UX audit
Make your web design user-friendly with our support, identify conversion stoppers and increase your conversion rate to maximize your online presence.
Our services & levers in the area of UX audit
A good user experience is important for the conversion rate of a website. That’s why we analyze the individual needs and actions for your website and take the right measures.
Data analysis
We start by analyzing your website based on various metrics by comparing data within a certain period of time and on different devices. For example, we analyze from which device most conversions come compared to traffic, at which point in the conversion funnel the user bounces and the general user behavior on the site, for example, on which pages the user bounces and which pages are clicked on frequently. We also take a look at the page speed and performance of the website, as slow loading times also have an impact on the user experience. During the UX audit, we also examine general design and usability rules in order to identify potential weaknesses.
Competitive & target group analysis
But it is not just the pain points and the status quo of your own website that provide input for optimization potential. In addition to analyzing general usability standards for websites, online stores and apps, we also examine your company’s competitors and what they do better on their digital offerings as part of a UX audit. In addition, we analyze the expectations and needs of your target group for your website in our UX audit in order to take their wishes and behavior into account when making recommendations for action. This allows us to identify aspects that may not be apparent from the data on the website itself.
Evaluation & implementation
In the final step, our experts evaluate the data collected. As part of our UX audit service, we not only summarize the data of your online product, but also interpret it and identify optimization potential as well as promising recommendations for action for your company. You can choose whether you want to carry out the measures we deliver, such as design, process and text optimization, and check their success using A/B tests or usability tests, or whether you want to pass these tasks on to our UX experts. Regardless of who carries out the optimizations, you will achieve a continuous increase in your performance.
Usability & A/B testing
A high level of usability should be the basic principle of every website. It focuses on the user and takes into account their goals, tasks, needs, environment and specific behaviors. For example, some elements are simply always assumed to be in certain positions on a website or there is a certain expectation when clicking on an element. General usability rules should be followed and psychological patterns taken into account.
We develop a user-oriented usability design concept for an intuitive website for you, taking into account the needs of your customers. To test the usability of your website, we also carry out usability tests with test subjects and evaluate the results for you. To identify target group-specific triggers for a better performing website, we carry out additional A/B tests. We can also use this approach to improve your email marketing.
Relaunch
A relaunch is often unavoidable in order to improve the crucial usability of your digital presence, especially when conventional adjustments are no longer sufficient. In such cases, we guide you through the entire process, from conception to implementation, to ensure that your company not only meets current standards but is also optimally positioned for future developments. Our tailored approach integrates innovative technologies to enhance the user experience and optimize the overall performance of your digital presence.
Workshops
Our training courses on user experience, usability and quick-win implementations offer practice-oriented knowledge for your team. Immerse yourself in the world of user needs, learn proven methods for increasing user-friendliness and customer satisfaction, and quickly and effectively optimize the usability of your digital products. Our tailor-made training courses enable your team to put what they have learned directly into practice and thus improve the efficiency and quality of your projects.
A UX audit identifies potential barriers in the user experience that could affect the conversion rate.
Data analysis enables data-based decision-making, with insights into weaknesses and strengths.
A better UX design leads to fewer support requests because your website is more intuitive and easier to understand.
A UX audit helps to identify the reasons for high bounce rates and is the basis for optimization.
The review of (Usability) designs, navigation and interactions ensures user-friendly websites.
A usability experience audit identifies weak points without the need for a comprehensive relaunch.
What is a UX audit?
Good question!
In a UX or user experience audit, a website, online store or app is analyzed for its user-friendliness or usability. All the functions of your digital product are examined in terms of their handling, which can reveal weaknesses and problems in user guidance. Conversion-inhibiting problems can thus be illustrated and better understood. A UX audit usually consists of a combination of a quantitative data analysis, a competitive analysis, a target group analysis and input from our UX experts. As part of a UX audit, the design of the website, store or app is examined as well as the functionality for users. This data provides information about potential problems with the digital product and forms the basis for suggestions for improvement and the creation of a strategy for a better user experience that meets the needs and expectations of your website users. Simply put, a UX audit is a list of all the strengths and weaknesses of your website with optimization potential to fix them. It shows what works and what doesn’t work on a website and which metrics are really being collected vs. which metrics should be collected. In addition, the collected data can be used to analyze what the needs of a website’s users are and which measures that have already been implemented have been successful or unsuccessful.
The aim of a UX audit is to analyze your website for possible weaknesses in the user experience and to increase user-friendliness and thus conversions and ROI through measures developed from this. However, not only functional aspects of the website such as navigation, structure or usability are taken into account, but also the emotional and aesthetic user approach via the design and the application of generally positive and successful user experiences. The identification of these points shows possible potential and recommendations for action on how the user experience can be sustainably and measurably optimized and how factors that prevent conversions from being achieved can be minimized. A user experience audit is often a good alternative to a complete website relaunch or extensive user testing, but is only effective if the optimization potential identified is actually implemented.
How does a UX audit differ from a relaunch?
Find out!
If the user experience is poor, various measures can be taken to optimize user-friendliness. Often, a complete relaunch of the affected website is quickly considered. However, this is a drastic measure that involves a lot of effort and many mistakes can be made, including the loss of the website’s previously established visibility. A relaunch should therefore only be carried out if the existing problems can no longer be solved through targeted improvements. The UX audit, on the other hand, is a less drastic measure that can be implemented without causing so much damage and is also faster and less expensive. Compared to the relaunch of a website or app, a UX audit provides a detailed picture of the user experience and the issues that need to be resolved. This enables targeted and rapid implementation, which leads to a faster increase in the conversion rate.
For companies that do not have the budget for an entire website relaunch, a UX audit is also a more cost-effective alternative, as it usually involves significantly lower costs than a relaunch. The UX audit is also used when the user experience needs to be optimized in a short period of time and there is a need for quick action. While a relaunch almost always takes several months, a UX audit can be carried out in just a few days. A UX audit also often performs better in terms of the resources required for the various measures to optimize the user experience. A relaunch requires various expert knowledge in the areas of technology, design and web development, but a UX audit usually only requires expert know-how in the area of user experience optimization. A good website relaunch solves existing problems in the short term, but it can happen that the problems reappear after some time, as it is a one-off solution. A UX audit, on the other hand, continuously offers new potential that contributes to improving the user experience.
Arrange a non-binding initial consultation today and see for yourself.
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Frequently Asked Questions
Questions & answers about the UX audit
In principle, a UX audit is worthwhile for any website, store or app operator who wants to improve their user experience. Anyone who is planning a new web design or has already implemented one and wants to check its user-friendliness will also benefit from a UX audit. Based on a UX audit, product teams can also make more informed design and strategy decisions.
As technology and the needs of your customers change and develop over time, a UX audit should not just be carried out once, but at regular intervals. Recurring audits can be used to address new requirements and potential and at the same time document the performance of your website over time.
A UX audit should always be carried out regularly, especially if poor performance could be attributed to the design of the website. However, a UX audit is also useful before the launch of larger projects such as redesigns, the introduction of new channels or for a fresh look at your own website. New legal regulations in the area of accessibility can also be a reason for a UX audit.
In a UX audit, a website is checked for potential problems and possible courses of action using various tools and methods. This includes analyzing conversion metrics, usability heuristics, compliance with UX regulations, traffic and engagement figures and the creation of wireframes and prototypes. The needs of the user are also examined in detail.
A good user experience allows users to find their way around a website intuitively and easily. It is created by a clear structure, logical, self-explanatory operation and comprehensible content. The user should have a positive experience when using a website and quickly find what they are looking for. A good UX therefore takes into account the user behavior of customers and how they navigate a website.
The costs for a UX audit cannot be given in general terms, as they always depend on the scope of the audit. The costs are higher or lower depending on how detailed and comprehensive the user experience audit is to be. The costs also vary depending on the level of consultation and whether the optimization suggestions drawn from the audit are to be carried out by ourselves or by us.
We are passionate about our work and develop individual strategies.