UX audit

Make your web design user-friendly with our support, identify conversion stoppers and increase your conversion rate to maximize your online presence.

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Our services & levers in the area of UX audit

A good user experience is important for the conversion rate of a website. That’s why we analyze the individual needs and actions for your website and take the right measures.

Work­shops

Our training courses on user experience, usability and quick-win implementations offer practice-oriented knowledge for your team. Immerse yourself in the world of user needs, learn proven methods for increasing user-friendliness and customer satisfaction, and quickly and effectively optimize the usability of your digital products. Our tailor-made training courses enable your team to put what they have learned directly into practice and thus improve the efficiency and quality of your projects.

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✔ Increasing the conversion rate

A UX audit identifies potential barriers in the user experience that could affect the conversion rate.

✔ Sound decision-making

Data analysis enables data-based decision-making, with insights into weaknesses and strengths.

✔ Fewer support requests

A better UX design leads to fewer support requests because your website is more intuitive and easier to understand.

✔ Fewer bounce rates

A UX audit helps to identify the reasons for high bounce rates and is the basis for optimization.

✔ User-friendly web design

The review of (Usability) designs, navigation and interactions ensures user-friendly websites.

✔ Avoidance of a relaunch

A usability experience audit identifies weak points without the need for a comprehensive relaunch.

What is a UX audit?

Good question!

In a UX or user experience audit, a website, online store or app is analyzed for its user-friendliness or usability. All the functions of your digital product are examined in terms of their handling, which can reveal weaknesses and problems in user guidance. Conversion-inhibiting problems can thus be illustrated and better understood. A UX audit usually consists of a combination of a quantitative data analysis, a competitive analysis, a target group analysis and input from our UX experts. As part of a UX audit, the design of the website, store or app is examined as well as the functionality for users. This data provides information about potential problems with the digital product and forms the basis for suggestions for improvement and the creation of a strategy for a better user experience that meets the needs and expectations of your website users. Simply put, a UX audit is a list of all the strengths and weaknesses of your website with optimization potential to fix them. It shows what works and what doesn’t work on a website and which metrics are really being collected vs. which metrics should be collected. In addition, the collected data can be used to analyze what the needs of a website’s users are and which measures that have already been implemented have been successful or unsuccessful.

The aim of a UX audit is to analyze your website for possible weaknesses in the user experience and to increase user-friendliness and thus conversions and ROI through measures developed from this. However, not only functional aspects of the website such as navigation, structure or usability are taken into account, but also the emotional and aesthetic user approach via the design and the application of generally positive and successful user experiences. The identification of these points shows possible potential and recommendations for action on how the user experience can be sustainably and measurably optimized and how factors that prevent conversions from being achieved can be minimized. A user experience audit is often a good alternative to a complete website relaunch or extensive user testing, but is only effective if the optimization potential identified is actually implemented.

How does a UX audit differ from a relaunch?

Find out!

If the user experience is poor, various measures can be taken to optimize user-friendliness. Often, a complete relaunch of the affected website is quickly considered. However, this is a drastic measure that involves a lot of effort and many mistakes can be made, including the loss of the website’s previously established visibility. A relaunch should therefore only be carried out if the existing problems can no longer be solved through targeted improvements. The UX audit, on the other hand, is a less drastic measure that can be implemented without causing so much damage and is also faster and less expensive. Compared to the relaunch of a website or app, a UX audit provides a detailed picture of the user experience and the issues that need to be resolved. This enables targeted and rapid implementation, which leads to a faster increase in the conversion rate.

For companies that do not have the budget for an entire website relaunch, a UX audit is also a more cost-effective alternative, as it usually involves significantly lower costs than a relaunch. The UX audit is also used when the user experience needs to be optimized in a short period of time and there is a need for quick action. While a relaunch almost always takes several months, a UX audit can be carried out in just a few days. A UX audit also often performs better in terms of the resources required for the various measures to optimize the user experience. A relaunch requires various expert knowledge in the areas of technology, design and web development, but a UX audit usually only requires expert know-how in the area of user experience optimization. A good website relaunch solves existing problems in the short term, but it can happen that the problems reappear after some time, as it is a one-off solution. A UX audit, on the other hand, continuously offers new potential that contributes to improving the user experience.

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Arrange a non-binding initial consultation today and see for yourself.

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Frequently Asked Ques­tions

Questions & answers about the UX audit

Who should do a UX audit?

In principle, a UX audit is worthwhile for any website, store or app operator who wants to improve their user experience. Anyone who is planning a new web design or has already implemented one and wants to check its user-friendliness will also benefit from a UX audit. Based on a UX audit, product teams can also make more informed design and strategy decisions.

As technology and the needs of your customers change and develop over time, a UX audit should not just be carried out once, but at regular intervals. Recurring audits can be used to address new requirements and potential and at the same time document the performance of your website over time.

A UX audit should always be carried out regularly, especially if poor performance could be attributed to the design of the website. However, a UX audit is also useful before the launch of larger projects such as redesigns, the introduction of new channels or for a fresh look at your own website. New legal regulations in the area of accessibility can also be a reason for a UX audit.

In a UX audit, a website is checked for potential problems and possible courses of action using various tools and methods. This includes analyzing conversion metrics, usability heuristics, compliance with UX regulations, traffic and engagement figures and the creation of wireframes and prototypes. The needs of the user are also examined in detail.

A good user experience allows users to find their way around a website intuitively and easily. It is created by a clear structure, logical, self-explanatory operation and comprehensible content. The user should have a positive experience when using a website and quickly find what they are looking for. A good UX therefore takes into account the user behavior of customers and how they navigate a website.

The costs for a UX audit cannot be given in general terms, as they always depend on the scope of the audit. The costs are higher or lower depending on how detailed and comprehensive the user experience audit is to be. The costs also vary depending on the level of consultation and whether the optimization suggestions drawn from the audit are to be carried out by ourselves or by us.

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