Conversion optimization
agency Munich

Digital marketing experts
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Our services & levers in the area of conversion optimization

Different levers and methods are relevant for every website. We therefore take care of the individual bottlenecks on your website and always adapt the CRO measures to the specific case.

Design & UX optimization

A high level of usability should be the basic principle of every website. It focuses on the user and takes into account their goals, tasks, needs, environment and specific behaviors. For example, some elements are simply always assumed to be in certain positions on a website or there is a certain expectation when clicking on an element. Here, general usability design rules should be followed and psychological patterns taken into account.

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Increase performance

Optimized user guidance leads to better website performance and more positive user signals.

Higher sales

An increase in conversion rates leads to higher sales, as more visitors become paying customers.

High-performance website

A technically and content-optimized website improves the user experience and interaction.

Improved conversion rate

Targeted measures improve the conversion rate by reducing hurdles and optimizing the purchasing process.

Fewer weak points

The identification and elimination of weak points serves to promote a smooth user journey.

More paying customers

Effective conversion optimization leads to more paying customers and strengthens the company's profitability.

Conversion optimization pays off in the short and long term!

But it is important to find the right levers!

Most companies make use of a variety of online marketing channels and drive their website not only with organic but also with purchased traffic. However, regardless of this, website visitors do not automatically become paying customers. The aim of conversion optimization must therefore be to significantly increase the conversion rate and maximize it. Even an increase in the conversion rate from 2% to 4% means a 100% increase in sales and thus underlines the importance of conversion optimization. CRO is used in both SEO and SEA and can relate to various aspects of a website.

The process of conversion rate optimization begins with the advertising media (e.g. Google Ads) from which users reach the website. The first contact with the website is referred to as the landing page. From there, visitors navigate via the content pages to the conversion (lead or sale). Depending on the company, a conversion can therefore be an order for a product, a registration on a website, a subscription to a newsletter, a download of a document and much more. The overarching goal is always to guide users through the entire process as easily as possible. The conversion rate can be measured and optimized between each process step. Various analysis methods identify the exact points at which most visitors abandon the process or leave the website. If these weak points are eliminated, more visitors reach their destination and the conversion rate increases – this means that more conversions (e.g. orders) can be generated with the same number of users. A specific formula is used to calculate the conversion rate. This is: (number of conversions * 100%) / (number of page visits) = conversion rate.

One tool for measuring the success of optimization measures is the testing of alternatives. This is known as A/B testing and can be carried out as part of a UX audit. Here, 50% of visitors are directed to the status quo of a page (variant A) and the other 50% to an optimized variant (variant B). Depending on the traffic strength of the website, several variants can be tested in parallel. If the conversion rates of the two variants are now compared (with micro and macro targets), it is possible to check which version was the better performer in order to finally implement it.

Below is an example of our Loyamo CRO process for an online store.

Conversion Optimierung Prozess
Figure: Loyamo CRO process for an online store

Other relevant factors for conversion optimization

What should you look out for?

Usability

Examining user guidance and information architecture is a key factor in conversion optimization. By optimizing usability, more website visitors can be turned into paying customers.

Technology

SEO topics also play a role in conversion optimization. This is because fast websites simply sell better than slow websites. According to a study by Amazon, a one-second longer loading time reduces daily sales by up to 100,000 euros.

Business management

Website visitors will only become paying customers if, in addition to excellent usability and a fast website, there is also a suitable offer behind it. However, this should also be economical, which is the most difficult aspect in this context.

What should you look out for?

Basically, there are various ways to find a suitable and well-prepared agency for the underlying problem. Either you have already had good experience with a specific CRO agency, you have been recommended an agency, you have done traditional research or you work in a group and have even invited several agencies to a pitch. Pitches are now the most frequently used selection process for finding an agency, although their popularity is much more pronounced than the final benefit due to the high financial outlay.

Many of our clients come to us on the recommendation of existing clients and we are delighted that our work is held in such high regard. If you have found us, we will first talk to you personally about your expectations and goals, the desired level of support, the specific task and the basic framework conditions. We will then create an individual offer for you that is precisely tailored to your needs.

Classic decision factors:

  • Recommendations from customers/partners
  • Industry knowledge and contacts
  • Services offered
  • References/customer opinions
  • Location

Other methods of conversion optimization

It is important to find the right levers!

Shopping cart optimization

Shopping cart optimization is used exclusively in e-commerce. The aim of conversion here is to complete a purchase. Often the product is already in the shopping cart and the user is in the ordering process – then it is suddenly canceled. But why? One of the reasons can be that the customer finds the ordering process unsafe or too complicated. To change this, shopping cart optimization is an important measure for online stores.

Mobile optimization

Nowadays, the majority of internet traffic comes from mobile devices. Mobile usability optimization is therefore becoming increasingly important. The aim here is to design websites in such a way that they can also be used perfectly with smartphones, tablets, etc. Particularly in the area of shopping cart optimization, a major focus should be placed on mobile optimization so that shopping is also possible on mobile devices without any problems.

Conversion optimization in SEA

Optimizing the conversion rate also plays an important role in search engine advertising. After all, anyone who places an ad on Google & Co. naturally wants to be clicked on. Later on, this can possibly lead to the desired conversions, so you should not do without optimizing your ads. In addition to the correct placement of the banner ad, the design of the ad text is also crucial. An interesting and emotional text, for example, appeals to many more users and is therefore clicked on more often than a boring one.

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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With Loyamo, we have had a trustworthy and more than competent partner in the field of conversion rate optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Lea-Saurer
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
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Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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Loyamo has helped us convert our website traffic into customers.

If you are a service provider looking to improve your online presence, then we can wholeheartedly recommend Loyamo. Their ability to deliver results and their expertise in conversion optimization make them a reliable partner for anyone looking to succeed in the referral business.

David Gruber, CEO, SWISS DJ

Frequently Asked Questions

Questions & answers about conversion optimization

Basically, there are some rules that can be implemented quickly and can therefore represent quick wins in conversion optimization. These are largely located in the area of usability and UX design.

The costs for conversion optimization cannot be generalized. The extent and scope of analyses, tests and consulting will vary depending on the underlying problems and the goals being pursued.

An assessment of conversion optimization measures should always be validated by means of a test. To do this, an IF-THEN-WHEN hypothesis should first be established, the success of which can be assessed using an A/B test. It is important that several hypotheses are not linked together so as not to distort the cause and effect of the test.

Would you like to optimize your website yourself, but have no idea where to start? No problem. In addition to SEO and SEA workshops, we also offer targeted workshops with a focus on conversion optimization.

While analysis and implementation can usually be completed within a few weeks, conversion optimization can sometimes be a somewhat longer process. This is largely due to the various A/B tests.

No. Ideally, conversion optimization should be an ongoing process in which you regularly question the status quo of your site and review it continuously. This is particularly relevant because optimizations that worked today do not necessarily have to work tomorrow. Stay on the ball and never make assumptions.

Our work in figures

We are passionate about our work and develop individual strategies.

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