Relaunch support agency Munich
Carry out a secure relaunch with the help of our expert support to optimize your website.
Our services & levers for relaunch support
Would you like to give your current website a makeover via WordPress, for example, and are considering an SEO relaunch? As part of the relaunch support, our specialists will analyze your old website to identify potential for improvement and incorporate your desired changes in the best possible way. By taking SEO criteria and many other parameters into account, the SEO ranking of your website can be significantly improved after a relaunch.
Keyword strategy & research
The main aim of a relaunch is to attract the desired target group to your company’s website. The right keywords are the key to success. During a comprehensive keyword analysis, our experts take into account SEO trends, business goals and the profiles of your competitors to work out the most relevant keywords for you. This can then be used as the basis for creating relevant content for your website.
Technical SEO aspects
When search engine crawlers “read” your website during indexing, they should not encounter any obstacles. For this reason, we take technical SEO aspects into account during our relaunch support. This includes, for example, the design of URLs, the page structure, links, folder structures and the links to subpages. Taking these aspects into account helps to place your website in the best possible position in the search engine rankings after the relaunch.
We also create a list of all URLs (redirect mapping) that should be redirected so that they can still be found after the relaunch and you do not produce any 404 errors.
Analysis & audit
In order to make the relaunch of your website as smooth as possible, it is important to keep an eye on the SEO values of your website. Analysis tools such as Google Search Console are ideal for recognizing weak points in your website’s SEO values and identifying the right adjustments for improvement. For example, it often helps to adjust individual URL parameters or store XML sitemaps in order to achieve better search engine rankings.
We analyze your entire website before, during and after the relaunch and provide you with the audit and checklist. This means you have thought of everything and can concentrate fully on the details.
Content strategy & optimization
Based on the relevant keywords, even more target group-specific content can be created for your website as part of the relaunch. When developing a suitable content strategy for you, our experts will also incorporate your existing content in order to optimize it in the best possible way. Please note: The old website should definitely be switched off before going live in order to avoid poorer rankings due to duplicate content.
We create specific content for your website that matches the keywords relevant to your company and also complies with all SEO guidelines. We are also happy to create separate content briefings if content is to be produced in-house.
Backlink strategy
Backlinks are links that direct potential customers to your website by linking other pages to your website. From an SEO perspective, these backlinks are an important step in the off-page optimization of your website. The reason for this is that search engines perceive your website as more relevant through backlinks and therefore rank it better. However, it is important that the generation of backlinks is carried out professionally, as only high-quality backlinks really help to boost your website’s rankings.
Mobile optimization
Websites are increasingly being accessed from mobile devices. During our relaunch support, we therefore ensure that your website is mobile-friendly. The search engine provider Google, for example, gives priority to the mobile version of a website when determining the ranking. This is also referred to as mobile first indexing. In order not to miss out on this ranking advantage, it is essential to design the website accordingly as part of a relaunch.
Stress test & support
We are happy to put your new website through its paces with the help of a website clone or test environment. This option is relevant for you if you want to get the most out of pagespeed optimization.
In addition, not everything is always finalized before the launch. That’s why we support you in implementing further SEO measures even after the live launch and monitor your website’s rankings and traffic in order to steer developments in the right direction at an early stage.
If you want to fundamentally change your company's Internet presence, it makes sense to create a new domain and transfer existing content to it.
If you want to change your content on a large scale to make it more appealing to your target group, relaunching your website is often the most sensible solution.
If you offer a store system, its handling must be intuitive and fluid. A website relaunch can be helpful in making the ordering process more pleasant for users.
If your previous CMS is confusing and outdated or no longer has the desired functions, it makes sense to introduce a new system. A new CMS can be ideally integrated during a relaunch.
Are you looking for a new design that improves your customers' user experience and suits you better? We support you in developing and implementing the right design for your company.
If your website is no longer up to date with the latest technical and visual standards, a website relaunch is essential. For example, the website can be optimized for mobile device users as part of the relaunch.
What opportunities arise from relaunch support?
Good question.
If you want to give your company’s online presence a new shine with a relaunch but lack the necessary know-how, professional relaunch support is just the thing for you. Thanks to our specialist know-how in the field of SEO, a variety of SEO optimizations carried out by our experts as part of the relaunch can help your website achieve better ranking results online and generate more traffic. Changing the design and functionality of your website also makes it easier for users to use and thus improves the user experience, which can help to increase the conversion rate in the long term.
What risks we take into account during relaunch support
What can go wrong?
A relaunch can make a significant contribution to ensuring better rankings and more traffic to your website. However, a website relaunch is always accompanied by risks that should not be overlooked. If a relaunch is not carried out correctly, you can lose visibility online as a result. Often, essential things such as the correct implementation of 301 redirects are not given sufficient consideration, which can result in a drop in rankings. Unnecessarily large graphic and image files can also cause your website to perform worse in the search engine rankings due to delayed loading times. Backlink analyses are also essential for a successful relaunch, as if backlinks are not taken into account, links to your website from link partners will suddenly come to nothing. This is neither beneficial for your link partners nor for you.
In order to be adequately prepared for potential risks during a relaunch, it is advisable to seek professional support. SEO agencies such as Loyamo are at your side with their expertise in all phases of a relaunch, so that no detail is left unnoticed and you get the best possible results from your website relaunch.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
We were particularly impressed by the website relaunch that Loyamo implemented with us. The new website is very appealing and user-friendly. Since the relaunch, our inquiries have at least doubled, which is a great success for us. The collaboration is very professional and effective. We look forward to more successful projects in the future.
The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.
Frequently Asked Questions
Questions & answers about relaunch support
As part of the relaunch support, our SEO experts will help you to redesign your website structurally, technically and visually. In addition, the existing know-how ensures that important features of your website, such as previous rankings, are retained during the relaunch. Professional relaunch support also gives you the opportunity to optimize the content of your website based on SEO criteria in order to achieve even better results after the relaunch.
Relaunch support can help you to significantly increase your visitor flows and sales, for example by improving the usability of your website through the relaunch. Our experts will also keep an eye on the development of your website for you, allowing you to focus on other tasks in your company. In particular, the technical know-how of our SEO experts will help you to avoid potential errors and ranking losses in the course of the relaunch.
The costs that you will incur for relaunch support depend on the individual effort and scope of optimization. For example, if your website has numerous subpages and URLs, the cost will naturally be higher than for a one-pager. The optimization of URLs and other website parameters can also be supplemented by content optimization by our SEO experts. Although this increases the scope of optimization, it can also significantly improve your online performance.
During a relaunch support, your website is analyzed for optimization potential in an SEO audit. After keyword research, we create additional content on request, which can ensure even better rankings and more traffic to your website through target group and SEO orientation. We create your new website in a test environment and check it in terms of structure, technology and content in order to launch it successfully. After the relaunch, our experts will monitor your website’s traffic and rankings. We will be happy to assist you with any further questions or requests.
We are passionate about our work and develop individual strategies.