Matomo agency Munich

Digital marketing experts
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Our services as a Matomo agency

Understanding what visitors to your website want is crucial to the success of your business. Matomo makes it possible to gain these valuable insights while complying with the data protection regulations of the European Union.

As a Matomo agency, we help you to make the right decisions based on your data – take your analyses to a new level with us!

Account structuring

By carefully organizing websites, subpages and target groups in Matomo, we can gain more precise insights into user behaviour and carry out targeted analyses for better decisions.

Data protection orientation

Matomo is characterized by its strong focus on data protection by offering companies the opportunity to retain control over their own data.

Detailed analyses

Matomo offers extensive insights into user behavior. Specific interactions can be tracked in detail and in-depth insights can be gained.

High customizability

Matomo offers companies the flexibility to configure analyses and reports individually, allowing them to respond optimally to specific needs and objectives.

Understanding the customer

Only those who understand what their customers really want can fulfill these wishes. We help you to better understand and interpret user behavior on your website.

Corporate growth

When it comes to tracking, we focus on KPIs that help your company grow. Leads, sales, customers - these are just some of the metrics we build on.

Self-hosting option

You can install Matomo on your own servers with full data control. This allows you to manage your analysis tools in accordance with your own security standards.

What is Matomo?

Good question!

Matomo, formerly known as Piwik, is an innovative open-source web analytics platform that enables website operators to gain in-depth insights into the behavior of their visitors. Essentially, it is a powerful analytics tool that provides valuable data on website traffic, user interactions and conversion rates.

What sets Matomo apart is its privacy-friendliness. In an age of growing privacy concerns, Matomo allows you to retain complete control over data. Unlike other analytics tools, such as Google Analytics, data is not shared with third parties. This is crucial for compliance with data protection regulations such as the GDPR.

The platform offers a wide range of features, including real-time analytics, custom dashboards, conversion tracking, user segmentation and much more. These features make it possible to understand visitor behavior and make data-driven decisions to optimize the user experience and increase website success.

Matomo or Google Analytics?

Which is better?

The choice between Matomo and Google Analytics is an important one when it comes to collecting and analyzing data. Both platforms offer powerful features, but there are key differences that should be considered when making a choice.

Google Analytics, as the most well-known analytics tool, offers a wealth of features and integrations into the Google ecosystem, making it easier to collect and analyze data. The tool is also free of charge, which makes it very popular.

Matomo, on the other hand, scores with data protection and control. The platform allows data to be hosted on its own servers, which makes it easier to comply with data protection regulations such as the GDPR.

The decision between Matomo and Google Analytics depends on individual needs and priorities. If data protection and complete data control are top priorities, Matomo is the right choice.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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When we had tracking problems, Loyamo was recommended to us.

Thanks to their professional GA4 e-commerce tracking and detailed GTM setup, we not only received a customized solution for our Google Shopping account, but also found a reliable partner for our tracking. We never had the feeling that we were talking at cross purposes or that we were being talked into something. We greatly appreciate Loyamo’s expertise and professional approach in our collaboration and look forward to further successes.

Stephan Bayer, Director, Metav Werkzeuge GmbH
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matthieu nicolay
The results achieved have more than confirmed our choice to work with Loyamo.

In search of a clear tracking and reporting structure for our online marketing activities (mainly user engagement on our website and paid campaigns), Loyamo was recommended to us. After a short intro and briefing, the Loyamo team was able to cleanly redesign our tracking setup in a few weeks and take it to the next level to make data-based decisions with clear numbers. In addition, Loyamo has helped us to better evaluate our marketing figures in the form of clear and structured reporting and thus to use our online advertising budget more efficiently and successfully. Overall, the cooperation with all colleagues involved so far has been very cooperative, transparent and always at eye level. The results achieved have more than confirmed our choice to work with Loyamo.

Matthieu Nicolay, Managing Director, bauen.wiewir GmbH & Co. KG

Frequently Asked Questions

Frequently asked questions about the web tracking tool Matomo

Matomo works by placing a tracking code on your website to monitor visitor behavior. The data collected is then stored on a server of your choice. Matomo analyzes this data and generates reports that provide insights into visitor activity, conversion rates and other key metrics.

Yes, Matomo is GDPR compliant. This is achieved through the anonymization of IP addresses and the implementation of user-defined privacy policies. In addition, full control over the collected data can be retained, which supports data protection and compliance requirements. This offers a number of advantages over other tracking platforms.

Matomo allows users to set the storage of data individually. By default, data is stored for 180 days, but this period can be customized. This allows flexibility in data management to meet individual requirements and data protection guidelines.

Matomo offers two options for data storage: self-hosted on your own server or in the Matomo Cloud. In the self-hosted version, Matomo is installed on the user’s server and the data is stored there. In the Matomo Cloud, the data is hosted on Matomo’s servers.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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