WhatsApp

From Munich out into the world: Your WhatsApp agency for sustainable success.


With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.

holidaycheck 1
littlelunch logo 1
jochenschweizer logo
c und a
man logo
repareo 1
tum logo
ifolor log FINAL
apricot beauty 1
aqipa logo
swisscom logo 2
metav 1
viu eyewear 1
macromedia logo
alldent
compera logo
gasnetz hamburg
havsund 1
heycar 1
immowelt logo 1

Our services in the area of WhatsApp

WhatsApp is the perfect platform for strengthening customer relationships and communicating in a targeted manner. As a WhatsApp marketing agency, we take on the strategy, automation and consulting for your successful target group approach!

Strategy development

A successful WhatsApp marketing campaign requires a clear strategic direction. We work with you to develop a plan that is tailored to your business objectives. This includes defining the campaign objectives, such as increasing customer loyalty, generating new leads or increasing sales figures. Defining communication guidelines and tone of voice also plays an important role in ensuring that your brand appears authentic and consistent. WhatsApp as a marketing channel is integrated into your overarching strategy to ensure harmonious communication across all channels.

Whatsapp Strategie 1
✔ Personal customer contact

WhatsApp enables companies to communicate directly with their target group in a more personal and less formal way than many other channels. Customers feel that they are taken seriously thanks to the individual approach.

✔ High reach

WhatsApp is one of the most widely used messaging apps in the world, with millions of active users in Germany alone. WhatsApp messages are also less susceptible to spam filters than emails and are often read more quickly.

✔ Automation and efficiency

Thanks to tools such as WhatsApp Business and Chatbot, companies can process frequent customer inquiries automatically. This saves time and resources without compromising the quality of customer service.

How does WhatsApp marketing differ from other digital marketing channels?

Unique advantages of WhatsApp in the marketing mix.

In today’s fast-paced digital landscape, it’s crucial for businesses to be present where their customers are. WhatsApp has established itself as one of the most popular messaging services worldwide and offers businesses a unique opportunity to communicate directly and personally with their target audience. WhatsApp marketing goes far beyond traditional forms of advertising: it enables a targeted, individual approach and creates a personal connection between brand and customer. This form of marketing is characterized by high opening and interaction rates, which makes it an extremely effective channel for companies.

In contrast to traditional email campaigns or social media campaigns, WhatsApp is a channel that is primarily used by users for private exchanges. This creates a closeness that allows companies to send authentic and personalized messages. Customers feel less like a number in the crowd and more like part of a direct dialog. In addition, the integration of features such as WhatsApp Business and automation tools enables efficient customer care. Automated responses, personalized messages and chatbots can take care of recurring questions, while more complex requests can still be handled by humans.

The future of WhatsApp marketing

Trends, technologies and opportunities for businesses.

As a leading WhatsApp marketing agency, it’s our job at Loyamo to not only understand the current trends, but also to look to the future. WhatsApp marketing is constantly evolving, and we strive to stay one step ahead of our clients. Here are some trends and developments we expect to see in the future of WhatsApp marketing:

Increased integration of AI and machine learning: Artificial intelligence and machine learning will play an increasingly important role in WhatsApp marketing. In the future, solutions will be developed that use these technologies to enable even more precise personalization of messages and offers and provide better timing and content decisions through predictive analysis. The aim is also to develop chatbots that can have more natural and contextualized conversations.

Expansion of e-commerce functionalities: WhatsApp is increasingly developing into a fully-fledged e-commerce platform. In the future, we expect direct purchase options to be possible within WhatsApp chats and integrated payment solutions to simplify the purchasing process.

Increased focus on privacy and security: With the increasing use of WhatsApp for marketing purposes, privacy will become even more important. At Loyamo, we stay up to date with the latest data protection regulations and develop innovative solutions to protect users’ privacy. We are also committed to transparent and ethical marketing practices.

Expanding multimedia capabilities: WhatsApp is expected to further expand its multimedia capabilities. In the future, we expect to see more interactive and immersive content such as AR and VR integrated into WhatsApp campaigns, as well as new formats such as short videos, interactive infographics and live streaming options for product presentations and events.

Improved analytics and reporting: The future of WhatsApp marketing will be even more data-driven. At Loyamo, we are working on gaining even more detailed insights into user behavior, developing advanced attribution models to measure ROI more accurately and implementing real-time dashboards for even more agile campaign management.

10 WhatsApp best practice approaches

Use the power!

  1. Use the possibilities of WhatsApp to send personalized messages.
  2. Ensure that inquiries are answered promptly.
  3. Use WhatsApp Business and chatbots to answer frequently asked questions automatically.
  4. Send special offers or discounts only to your WhatsApp subscribers.
  5. Integrate images, videos, audio and even PDF documents.
  6. Make sure that your communication via WhatsApp is consistent with the overall brand.
  7. Incorporate striking CTAs so that users click on the ad.
  8. Use WhatsApp to specifically ask for customer feedback.
  9. Try to design diverse campaigns. Stay vital!
  10. Test. Test. Test. – What works today doesn’t have to last.
Loyamo-geschaeftsfuehrung
Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu linkedin
jochen-mumme
viu-eyewear
Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear
screencapture-chn-tum-de-2023-12-27-10_18_19
anna-lena-berthold
tum-logo
Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
mr marine linkedin
Sara-Bernardi
mr-marine
The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine

Frequently Asked Ques­tions

Questions & answers about WhatsApp marketing

What is WhatsApp marketing?

WhatsApp marketing refers to the use of the WhatsApp platform to get in touch with customers and potential customers. Companies can send personalized messages, offers, customer service and more via WhatsApp. The platform offers direct, fast and often more personalized communication compared to other digital marketing channels.

WhatsApp offers a high open rate and immediate response times, giving companies an effective way to communicate with their customers in real time. It enables personal, less intrusive communication and helps to strengthen customer loyalty. WhatsApp can also be used for automated processes such as chatbots and customer service.

A WhatsApp marketing agency helps companies to develop and implement an effective WhatsApp marketing strategy. It provides support with the integration of WhatsApp into existing marketing processes, the creation of personalized campaigns, the automation of responses and dealing with legal aspects of data protection. The agency also ensures the continuous optimization and success monitoring of the campaigns.

Fast and direct communication via WhatsApp allows companies to support their customers promptly, answer questions and respond to inquiries. This real-time service increases customer trust and satisfaction. In addition, exclusive offers and customized solutions can be sent in a personal message, which has a positive impact on the customer experience.

WhatsApp Business is a special version of the app designed for businesses. It offers additional functions such as automated responses, catalogs for presenting products and services and the option to personalize messages with quick responses. Companies can therefore communicate more efficiently with customers and make their communication more professional.

The success of WhatsApp marketing campaigns can be measured through various metrics, including open rates, response times, conversion rates and much more. Tools like WhatsApp Business provide basic statistics that help to monitor and optimize the performance of your campaigns. Continuous analysis helps to refine the strategy and ensure long-term success.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016
0
We have worked for 212 clients since 2016.
INDUSTRIES
0
We support companies from 23 different industries.
SATISFACTION
0 %
We have been serving many clients for many years.
LOYALITY
0 %
Loyalty is a top priority for us.
Take your online marketing to the next level!
GBL_Awin_Certified-Agency_Logo_2024-2
Bronze
2024-MSA-Partner-Program-Badge-Partner
sistrix-agentur.png
google-partner.png
Contact request
Subscribe to our Loyamo newsletter
so you don't miss any insights!
* input required

You can unsubscribe from the newsletter at any time by clicking on the link in the footer of our emails. For more information, please visit our privacy policy.