Threads
From Munich out into the world: Your Threads agency for sustainable success.
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of Threads
Threads is a text-based app that enables a direct and authentic exchange between brands and their followers. This makes it increasingly interesting for companies. From account set-up to ongoing support – we accompany you step by step on your journey to successful Threads marketing.
Strategy
Threads is a platform with fast, text-based interactions and a strong community focus. That’s why we at Loyamo develop customized strategies to position brands authentically and relevantly on Threads. We analyze the target group, define a clear content direction and develop a strategy that ensures engagement and visibility. Whether humorous, informative or inspiring content – our goal is to establish companies as real players in the digital dialog and to enter into a direct exchange with the community with the right tone of voice.
Threads enables companies to enter into a direct and spontaneous exchange with their community. Through short, concise posts and interactive discussions, brands can reach their target group without major hurdles and respond to their questions, suggestions or feedback in real time.
In contrast to other platforms, Threads offers the opportunity to achieve a high organic reach quickly and without ads. Through regular interaction, trending topics and dialog with other brands or influencers, companies can efficiently increase their visibility.
Since Threads is directly linked to Instagram, businesses benefit from an existing community and can seamlessly take their followers to a new platform. This makes it easier to build a strong presence and enables effective cross-posting between the two networks.
How does Threads work?
A new era of communication.
Threads, Meta’s innovative platform, is fundamentally changing the way companies communicate with their target audience. As a text-based application, Threads focuses on direct, authentic interactions that go beyond mere advertising messages. In contrast to visually dominated networks, the focus here is on the written word – for in-depth, nuanced dialog that creates real proximity to the community. The ability of Threads to stimulate lively discussions and promote active exchange is particularly valuable. With a character limit of 500 characters per post, the platform offers enough space for clear, meaningful messages without overwhelming users with excessive information. This balance allows brands to share concise content while providing enough depth for meaningful interactions.
But Threads is more than just a platform for text contributions. Companies can supplement their content with images, short videos and links to visually reinforce their messages – without taking the focus away from dialog-oriented communication. What is particularly exciting is that, unlike in closed messaging systems, threaded conversations are public, giving company posts greater reach and visibility. This promotes transparency, invites open exchange and enables brands to actively involve their community in discussions. For companies, Threads offers a unique opportunity to establish themselves as thought leaders. By sharing valuable insights, expert knowledge and relevant industry trends, brands can position themselves as trusted voices in their industry and build long-term relationships with their target audience.
In summary, Threads opens up a whole new dimension of digital brand communication. The platform combines authenticity, depth and interactivity in a unique way and enables companies to present their voice authentically, communicate complex topics in an understandable way and build lasting trust. As an agency, we see Threads as a powerful tool for companies that want to actively shape digital dialog and position themselves for the future.
Ideas for creating content on Threads
The right content not only attracts attention, but also creates real added value for your target group.
Storytelling: Threads is ideal for telling stories. Share anecdotes from your day-to-day business, customer success stories or the story behind your products.
Exclusive content: Give your followers an exclusive look behind the scenes of your company. Show the development process of your products, introduce team members or share insider knowledge from your industry.
Informative thread series: Use the option of sharing longer content in the form of thread chains. This is particularly suitable for step-by-step instructions or detailed explanations of complex topics, for example.
Initiate discussions: Ask open questions that encourage your followers to think and comment. This encourages interaction and helps you to better understand the opinions and needs of your target group.
Interactive content: Use features such as surveys or polls to actively involve your followers. This not only increases engagement, but also provides you with valuable insights into the preferences of your target group.
Humorous and personal: Threads offer a great platform to show the human side of your company. A well-placed joke or a personal comment can strengthen the bond with your community.
7 Threads Best practice approaches
Use the power!
- Make sure your presence on Threads is consistent with your overall brand communication. Use a consistent tone, visual elements and messages that reflect your brand identity.
- Focus on creating high-quality content rather than just posting a lot. Each post should add value for your followers.
- Experiment with longer thread chains to explain complex topics or tell stories. This can increase dwell time and engagement.
- Timing is everything: Find out through analysis at what times your target group is most active and plan your posts accordingly.
- Ask open-ended questions, create polls or ask your followers to share their opinions. The more you involve your community, the more engaged they will be.
- Make an effort to respond to comments and questions promptly. This shows that you value your community and encourages further interaction.
- Link your Threads activities to your other social media channels.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about Threads marketing
Threads is a text-based social media platform from Meta that enables companies to communicate directly and authentically with their target group. In contrast to Instagram or Facebook, the focus is on short, concise text posts and interactive discussions. Thanks to the close link with Instagram, Threads offers an exciting opportunity to activate existing communities and strengthen brand personality through genuine dialog.
Companies can use Threads for storytelling, customer interaction, brand positioning and thought leadership. The platform is particularly valuable for real-time marketing, interacting with the community and sharing industry knowledge. Regular posts, surveys or open discussions can be used to build an engaged community that contributes to brand loyalty in the long term.
Threads thrives on authentic, spontaneous and interactive content. The following work particularly well: short insights, opinions on industry trends, humorous posts, behind-the-scenes insights and direct community dialog. Companies should focus less on perfectly curated content and instead show real added value and personality.
Threads can be used effectively for both B2B and B2C brands. B2C companies can strengthen their customer loyalty and gather direct feedback, while B2B brands can position themselves as experts, discuss industry trends and share valuable insights. The platform offers both business models the opportunity to build real relationships with their target group.
Important metrics for Threads marketing are reach, engagement rate, interaction frequency and community growth. Companies should regularly analyze which content performs best and which discussions generate the most response. Through continuous monitoring and optimization, the strategy can be adjusted to achieve maximum impact.
Threads is suitable for companies of all sizes and industries that want to make their brand communication more personal and dialog-oriented. Brands with an active community that value direct interaction, storytelling and customer loyalty will benefit in particular. From start-ups to e-commerce brands and B2B companies – those who communicate authentically on Threads and offer real added value can establish themselves as a relevant voice in their industry.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
