Mastodon
From Munich out into the world: Your Mastodon agency for sustainable success.
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of Mastodon
Mastodon is a decentralized social network that offers companies a unique opportunity to make authentic connections and present their brand in a completely new way. With our expertise in social media marketing and digital communication, we ensure greater visibility, engagement and a strong community.
Strategy
A well thought-out strategy is the basis for successful mastodon marketing. We analyze your target audience, your competitors and current industry trends to develop a customized strategy for your brand. Our goal is to build an authentic presence that engages long-term followers and effectively communicates your brand message.
In contrast to commercial platforms such as Facebook or X, Mastodon is decentralized and ad-free. Companies benefit from the fact that their content is not filtered by algorithms or restricted in its reach. This allows posts to grow organically without the need for paid advertisements.
Mastodon attaches great importance to genuine interactions and promotes direct exchange with the community. Companies can build authentic relationships here without being overshadowed by spam and mass advertising. This strengthens trust in the brand and creates long-term customer loyalty through personal and valuable conversations.
As Mastodon is not yet as widely used by companies as other social media platforms, there is less competition. Companies can establish themselves as industry leaders at an early stage without having to compete with a flood of advertising messages. This increases the chances of being noticed by relevant users.
What is Mastodon?
Social network for free communication.
Mastodon was launched in 2016 by Eugen Rochko and is based on open source software. This means that the source code is publicly accessible and can be further developed by the community. This transparency promotes innovation and enables users to actively participate in the design of the platform. The platform consists of a large number of independent servers, which are referred to as “instances”. Each instance can set its own rules and moderation guidelines, resulting in a diverse and inclusive environment. Users can move freely between different instances and communicate with people on other servers, which is referred to as “federation”.
Mastodon vs. traditional social networks
Compared to traditional social media, Mastodon offers some decisive advantages:
- No advertising: Mastodon completely eliminates advertising, resulting in an uninterrupted user experience.
- Data protection: The decentralized structure and focus on privacy make Mastodon a secure option for data-conscious users.
- Community-oriented: Instead of being controlled by algorithms, Mastodon is based on real interactions between users.
- Customizability: Instances can be customized to specific interests or industries, allowing for more targeted communication.
These features make Mastodon an attractive option for companies looking for authentic ways to connect with their target audience.
7 Mastodon Best practice approaches
Use the power!
- Be authentic – users on Mastodon appreciate honesty and transparency.
- Share real insights into your company, your values and your way of working and avoid overly promotional content.
- Focus on quality over quantity – Mastodon rewards thoughtful, high-quality content more than mass posts.
- Create well-researched, informative posts with real added value.
- Mastodon thrives on dialog – listen to what is being discussed in your community. Take part in conversations, even if they are not directly related to your product.
- Use relevant hashtags to increase your reach.
- Stay active on a regular basis: consistency helps to build trust and awareness and strengthen your position in the community.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about Mastodon marketing
Mastodon is a decentralized, open source platform for microblogging that works in a similar way to X (Twitter). Users can operate their own instances (servers) and are not tied to a central company. Mastodon attaches great importance to data protection and anti-advertising.
You can use Mastodon to present your brand authentically, enter into direct dialog with your target group and share content that is of interest to your community. It is particularly suitable for storytelling, transparent communication and the exchange of ideas.
- Authenticity is key: Be transparent, share real stories and avoid aggressive advertising.
- Respect the community: Mastodon instances often have their own rules and cultural norms. Adapt your communication style accordingly.
- Engage actively: Listen, participate in discussions and show interest in the opinions of your followers.
- Be active on a regular basis: Post consistently to increase your visibility and build trust.
- Use relevant hashtags: To make your content easier to find in thematic discussions.
- Participate in existing conversations: It’s less about quantity and more about quality dialog.
Mastodon is ad-free, and advertising is not the main goal of the platform. The focus is on genuine communication and the promotion of respectful dialog.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
