Website relaunch
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of a website relaunch
Today, a technically optimized and visually appealing website is one of the most important components of a successful online presence. As an agency for website relaunches, we therefore support you in redesigning your site as effectively as possible.
Strategy development
Defining a suitable strategy is a core element of the entire process. Factors such as budgeting, the appropriate target group approach and the intention to be achieved with the new website are some of the building blocks to ensure a successful basis for the upcoming relaunch. A well-developed project plan is particularly crucial for a website relaunch, as various online marketing disciplines merge into one another. These include conversion optimization, user experience, web design and search engine optimization. The seamless interaction of these sub-areas is an important factor for the success of your new website.
By designing your website attractively and aligning your website elements in terms of conversion optimization, you can attract more potential customers.
A contemporary design gives the impression of topicality and seriousness. The design can also serve to give the user a first impression of your company.
A clear and simplified structure of your content increases the usability of your website and can therefore lead to longer sessions and better chances of conversion.
With a relaunch, new functions, tools and integrations can be added to improve interaction with visitors and expand your website's offering.
During the relaunch, your website can be optimized for different screen sizes and device types. This ensures that it works well on smartphones, tablets and other devices.
The implementation of current security standards and the integration of data protection guidelines make your website more secure and protect sensitive data.
Why should you carry out a website relaunch with professional support?
Good question!
Commissioning Loyamo for a website relaunch offers you as a client decisive advantages. Thanks to our expertise and experience in web design, website creation and online marketing, we can apply proven strategies to ensure a successful relaunch of your website. In addition, working with our experts takes the pressure off your internal team and enables efficient use of your time and resources.
Through our creative input and innovation, we can help you enhance your website and set it apart from the competition. We have access to the latest technologies and provide ongoing maintenance services after the relaunch to ensure your website is always up and running. Overall, you can increase the quality, efficiency and success of your website relaunch with our professional support.
When should you carry out a website relaunch?
Website relaunch or UX audit?
If you want to give a new shine to your company’s online presence through a relaunch but lack the necessary know-how, professional relaunch support is exactly what you need. Thanks to our technical expertise in the field of search engine optimisation (SEO), our experts can optimise your website in a variety of ways as part of the relaunch, helping it to achieve better ranking results online and generate more traffic. Changing the design and functionality of your website also makes it easier for users to use, thus improving the user experience, which can help to increase the conversion rate in the long term.
However, it may also be useful to use a UX audit to identify which areas can improve the usability of the website without having to carry out a complete website relaunch. Our experienced team of UX experts is also available to assist you with this. By identifying problems that are currently hindering conversions, we help you to ensure a better user experience for your website and website visitors, one that follows clear strategies.
Through our creative input and innovation, we can help you enhance your website and set it apart from the competition. We have access to the latest technologies and provide ongoing maintenance services after the relaunch to ensure your website is always up and running. Overall, you can increase the quality, efficiency and success of your website relaunch with our professional support.
What risks do we need to consider when managing a relaunch?
What can go wrong?
A relaunch can significantly improve your website’s rankings and increase your traffic. However, a website relaunch always involves risks that should not be ignored. If a relaunch is not done right, you could lose online visibility. Often, essential things such as the correct implementation of 301 redirects are not sufficiently considered, which can result in a drop in rankings.
Delayed loading times caused by unnecessarily large graphic and image files can also cause your website to perform worse in search engine rankings. Backlink analyses are also essential to successfully carry out a relaunch, because if backlinks are not taken into account, links from your website to link partners will suddenly lead nowhere. This is not beneficial for you or your link partners.
We accompany your website relaunch
We proceed in the following steps for your website relaunch:
Schedule and management
After the strategic development and consideration of the client’s wishes, we draw up a strict schedule for the realisation of the relaunch. This is constantly compared with the progress made in order to be able to react to any delays.
Intensive testing
We put the new website through its paces and monitor it over a extended period of time. This is how we ensure optimum performance of your site.
Support during the go-live
To ensure that everything runs smoothly during the relaunch, we support you when the website goes live, so that we can also provide assistance in the event of unexpected problems. On request, we can also continue to monitor and optimise your new web address afterwards.
To be adequately prepared for potential risks during a relaunch, it is recommended to get professional support. SEO agencies like Loyamo are at your side with their expertise in all phases of a relaunch, so that no detail is overlooked and you get the most out of your website relaunch. Contact us to find out how we can support you with your website relaunch.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
We were particularly impressed by the website relaunch that Loyamo implemented with us. The new website is very appealing and user-friendly. Since the relaunch, our inquiries have at least doubled, which is a great success for us. The collaboration is very professional and effective. We look forward to more successful projects in the future.
The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.
Frequently Asked Questions
Questions & answers about the website relaunch and the relaunch support
A website relaunch involves publishing a new version of the previous website – in other words, it is the relaunch of a website. This relaunch may include technical, content or design changes aimed at improving the user experience and strengthening your online presence. The relaunch should be strategically planned and implemented to ensure that your goals are effectively achieved and your website meets current market requirements.
A relaunch can always be worthwhile if your old site is no longer generating traffic or conversions. It is also helpful when changing your image, adapting to new market trends or simply updating a technical structure that is no longer up to date. In this way, you can ensure that your website keeps pace with current standards and user expectations.
When relaunching a website, special attention should be paid to the actual goal of the site. For example, if you want to generate customers, you should take this into account throughout the planning and programming of the website. The target group also plays a major role: understand the needs of your users and adapt the design and content to their expectations. In addition, the website should be modern, user-friendly and responsive. Another point that should not be underestimated is a sophisticated SEO strategy. Make sure that your website and content are optimized for search engines. We are also happy to advise you on various SEO services.
The process of a website relaunch can be roughly divided into three phases. These include the planning phase (planning the strategy, determining requirements, drafting the concept), the implementation phase (determining the design, technical implementation, data migration) and the final phase (testing, finalization, launch). Of course, this is a simplified representation of the work steps. Each of these points is accompanied by various strategic and operational measures to ensure a successful relaunch at the end. Absolutely important is also the follow-up, in which the performance of the website after the relaunch is monitored and optimized if necessary.
Relaunch support can help you to significantly increase your visitor flows and sales, for example by improving the usability of your website through the relaunch. Our experts will also keep an eye on the development of your website for you, allowing you to focus on other tasks in your company. In particular, the technical know-how of our SEO experts will help you to avoid potential errors and ranking losses in the course of the relaunch.
During a relaunch support, your website is analyzed for optimization potential in an SEO audit. After keyword research, we create additional content on request, which can ensure even better rankings and more traffic to your website through target group and SEO orientation. We create your new website in a test environment and check it in terms of structure, technology and content in order to launch it successfully. After the relaunch, our experts will monitor your website’s traffic and rankings. We will be happy to assist you with any further questions or requests.
It is impossible to say in general terms how much it costs to relaunch a website. The price always depends on the type of website planned. The greater the functional scope of the site is to be, i.e. the more features there are to be, the higher the effort and the associated costs can be. However, you should bear in mind that a website relaunch is always an important investment in a company’s online presence.
The costs that you will incur for relaunch support depend on the individual effort and scope of optimization. For example, if your website has numerous subpages and URLs, the cost will naturally be higher than for a one-pager. The optimization of URLs and other website parameters can also be supplemented by content optimization by our SEO experts. Although this increases the scope of optimization, it can also significantly improve your online performance
After the go-live, it is particularly important to continuously monitor the website in order to be able to react quickly to any problems. Future strategy development is also particularly important. With these measures, reputable agencies with experience in website relaunches ensure that your rankings develop optimally and that you can find your website high up in the search engines.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
