Performance marketing agency Munich
Increase your performance, optimize your conversion rate and generate more traffic with our support.
Our performance marketing channels
As a performance marketing agency, our portfolio includes the following channels…
Search engine optimization
We support our clients in optimizing content processes according to Google guidelines and thus increasing their digital visibility sustainably and efficiently.
Local SEO
We support our clients in reaching relevant target groups within their immediate environment and increasing their visibility sustainably and efficiently.
Search engine advertising
Through focused targeting and a cost-efficient paid search strategy, we guarantee reach and interaction with a larger and more relevant target group.
Amazon account optimization
In order to be seen by potential customers on the leading marketplace in Germany, we support you in optimizing your Amazon account. We help you to increase your visibility on one of the largest search engines in the world.
Social media marketing
Social media has long been one of the fastest-growing channels in online marketing. This potential can be exploited by linking it with other channels.
Affiliate marketing
Due to constant marginal costs, affiliate marketing is often ahead in the performance channels. We help you to use this advantage efficiently.
Mobile app marketing
In order to reach your target group not only on the web and search engines, we support you in the planning, implementation and monitoring of mobile app marketing.
Amazon SEO
Amazon is the leading marketplace in Germany and one of the largest search engines in the world. We help you set up and optimize your Amazon presence.
In order to optimize marketing measures, KPIs must be measurable so that interactions can be evaluated.
In performance marketing various marketing modules are used, which can be measured and optimized separately.
With performance marketing, various parameters can be adjusted according to requirements and preferences.
The various marketing instruments in performance marketing are interlinked in different ways.
By focusing on the return on investment, advertisers can control their budgets precisely.
Performance marketing makes it possible to address specific target groups in a targeted manner.
What is performance marketing?
Good question!
As the name suggests, performance marketing is all about the performance of certain marketing measures. This form of online marketing is based on advertising measures that can be clearly measured using KPIs (key performance indicators). With the help of performance marketing, advertising activities can be comprehensibly analyzed and optimized accordingly. As a result, data-protected marketing can be carried out and both successes and failures can be quantitatively visualized. The data that performance marketing draws on is user data collected through marketing measures, the evaluation and implementation of which in campaign customization promises efficiency. Performance marketing focuses on the interaction data collected from the target group with a campaign, which serves as the basis for all marketing activities. Possible user data includes, for example, click rates, conversion rates and impressions. Performance marketing measures aim to make marketing measures as efficient as possible.
Performance marketing approach
The master plan
Goal setting
In order to use performance marketing, goals must first be defined that are measurable and realistic.
Marketing activities
Marketing activities are then carried out on various channels in order to achieve the defined objectives.
Controlling
Performance marketing now makes the results of marketing activities visible based on user data and analyzes the impact of campaigns.
Optimization
The previously analyzed data is then used to adjust the advertising media used. The selected targets are checked using key figures such as conversion rate, traffic data or cost per click. Depending on the results, the marketing activities used are then optimized accordingly.
The most important key figures are reach (e.g. impressions), interactions (e.g. clicks) and transactions (e.g. sales).
Arrange a non-binding initial consultation today and see for yourself.
Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.
Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.
In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.
Possible objectives in performance marketing
Make yourself measurable!
e.g. increase awareness
e.g. secure or increase own market share
e.g. customer loyalty
e.g. higher website visitor numbers
We are passionate about our work and develop individual strategies.