Perfor­mance marketing agency Munich

Increase your performance, optimize your conversion rate and generate more traffic with our support.

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Our performance marketing channels

As a performance marketing agency, our portfolio includes the following channels…

Search engine advertising

Through focused targeting and a cost-efficient paid search strategy, we guarantee reach and interaction with a larger and more relevant target group.

✔ Measurability

In order to optimize marketing measures, KPIs must be measurable so that interactions can be evaluated.

✔ Modularity

In performance marketing various marketing modules are used, which can be measured and optimized separately.

✔ Optimizability

With performance marketing, various parameters can be adjusted according to requirements and preferences.

✔ Connectivity

The various marketing instruments in performance marketing are interlinked in different ways.

✔ Cost efficiency

By focusing on the return on investment, advertisers can control their budgets precisely.

✔ Targeted approach

Performance marketing makes it possible to address specific target groups in a targeted manner.

What is performance marketing?

Good question!

As the name suggests, performance marketing is all about the performance of certain marketing measures. This form of online marketing is based on advertising measures that can be clearly measured using KPIs (key performance indicators). With the help of performance marketing, advertising activities can be comprehensibly analyzed and optimized accordingly. As a result, data-protected marketing can be carried out and both successes and failures can be quantitatively visualized. The data that performance marketing draws on is user data collected through marketing measures, the evaluation and implementation of which in campaign customization promises efficiency. Performance marketing focuses on the interaction data collected from the target group with a campaign, which serves as the basis for all marketing activities. Possible user data includes, for example, click rates, conversion rates and impressions. Performance marketing measures aim to make marketing measures as efficient as possible.

Performance marketing approach

The master plan

Goal setting

In order to use performance marketing, goals must first be defined that are measurable and realistic.

Marketing activities

Marketing activities are then carried out on various channels in order to achieve the defined objectives.


Performance marketing now makes the results of marketing activities visible based on user data and analyzes the impact of campaigns.


The previously analyzed data is then used to adjust the advertising media used. The selected targets are checked using key figures such as conversion rate, traffic data or cost per click. Depending on the results, the marketing activities used are then optimized accordingly.

The most important key figures are reach (e.g. impressions), interactions (e.g. clicks) and transactions (e.g. sales).

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
burda direct website
With Loyamo, we have had a trustworthy and more than competent partner in the field of performance optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media

Possible objectives in performance marketing

Make yourself measurable!

Marketing objectives

e.g. increase awareness

e.g. secure or increase own market share

e.g. customer loyalty

e.g. higher website visitor numbers

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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