Performance marketing agency Munich
Increase your performance, optimize your conversion rate and generate more traffic with our support.
Our performance marketing channels
As a performance marketing agency, our portfolio includes the following channels…
Search engine advertising
Through focused targeting and a cost-efficient paid search strategy, we guarantee reach and interaction with a larger and more relevant target group.
In order to optimize marketing measures, KPIs must be measurable so that interactions can be evaluated.
In performance marketing various marketing modules are used, which can be measured and optimized separately.
With performance marketing, various parameters can be adjusted according to requirements and preferences.
The various marketing instruments in performance marketing are interlinked in different ways.
By focusing on the return on investment, advertisers can control their budgets precisely.
Performance marketing makes it possible to address specific target groups in a targeted manner.
What is performance marketing?
Good question!
As the name suggests, performance marketing is all about the performance of certain marketing measures. This form of online marketing is based on advertising measures that can be clearly measured using KPIs (key performance indicators). With the help of performance marketing, advertising activities can be comprehensibly analyzed and optimized accordingly. As a result, data-protected marketing can be carried out and both successes and failures can be quantitatively visualized. The data that performance marketing draws on is user data collected through marketing measures, the evaluation and implementation of which in campaign customization promises efficiency. Performance marketing focuses on the interaction data collected from the target group with a campaign, which serves as the basis for all marketing activities. Possible user data includes, for example, click rates, conversion rates and impressions. Performance marketing measures aim to make marketing measures as efficient as possible.
Performance marketing approach
The master plan
Goal setting
In order to use performance marketing, goals must first be defined that are measurable and realistic.
Marketing activities
Marketing activities are then carried out on various channels in order to achieve the defined objectives.
Controlling
Performance marketing now makes the results of marketing activities visible based on user data and analyzes the impact of campaigns.
Optimization
The previously analyzed data is then used to adjust the advertising media used. The selected targets are checked using key figures such as conversion rate, traffic data or cost per click. Depending on the results, the marketing activities used are then optimized accordingly.
The most important key figures are reach (e.g. impressions), interactions (e.g. clicks) and transactions (e.g. sales).
Arrange a non-binding initial consultation today and see for yourself.
Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.
Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.
In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.
Possible objectives in performance marketing
Make yourself measurable!
e.g. increase awareness
e.g. secure or increase own market share
e.g. customer loyalty
e.g. higher website visitor numbers
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
