Performance marketing
Increase your performance, optimize your conversion rate and generate more traffic with our support.
Our services in the area of Performance marketing
As a performance marketing agency, our portfolio includes the following channels…
Search engine advertising
Through focused targeting and a cost-efficient paid search strategy, we guarantee reach and interaction with a larger and more relevant target group.
In order to optimize marketing measures, KPIs must be measurable so that interactions can be evaluated.
In performance marketing various marketing modules are used, which can be measured and optimized separately.
With performance marketing, various parameters can be adjusted according to requirements and preferences.
The various marketing instruments in performance marketing are interlinked in different ways.
By focusing on the return on investment, advertisers can control their budgets precisely.
Performance marketing makes it possible to address specific target groups in a targeted manner.
What is performance marketing?
Good question!
As the name suggests, performance marketing is all about the performance of certain marketing measures. This form of online marketing is based on advertising measures that can be clearly measured using KPIs (key performance indicators). With the help of performance marketing, advertising activities can be comprehensibly analyzed and optimized accordingly. As a result, data-protected marketing can be carried out and both successes and failures can be quantitatively visualized. The data that performance marketing draws on is user data collected through marketing measures, the evaluation and implementation of which in campaign customization promises efficiency. Performance marketing focuses on the interaction data collected from the target group with a campaign, which serves as the basis for all marketing activities. Possible user data includes, for example, click rates, conversion rates and impressions. Performance marketing measures aim to make marketing measures as efficient as possible.
Performance marketing approach
The masterplan for effective marketing
1. Objective
To use performance marketing, you first have to define measurable and realistic goals.
Possible objectives in performance marketing:
- Marketing goals: Increasing brand awareness.
- Company objectives: securing or increasing market share.
- Customer-oriented goals: Improving customer loyalty.
- Campaign-related goals: Increase the number of website visitors.
2. Marketing activities
Marketing activities are then carried out on various channels in order to achieve the defined objectives.
3. Controlling
Performance marketing is used to visualise the results of marketing activities based on user data and to analyse the impact of campaigns.
4. Optimisation
The previously analysed data is then used to adjust the advertising media used. The selected targets are checked using key figures such as conversion rate, traffic data or cost per click. Depending on the results, the marketing activities used are then optimised accordingly.
The most important key figures are
- Reach (e.g. impressions)
- Interactions (e.g. clicks)
- transactions (e.g. sales)
What is lead nurturing?
The art of guiding potential customers through the funnel.
An important part of performance marketing is lead nurturing, the process of guiding potential customers through the sales funnel and increasing their willingness to buy. This is done by providing relevant content that addresses the interests and needs of the leads and strengthens their relationship with your company.
Lead nurturing uses various channels such as:
- Email marketing
- Social media
- Personalised content
The aim is to qualify leads through continuous interaction and thus convert them into paying customers in the long term. This creates a trusting relationship that paves the way for successful conversions.
How does lead generation work in performance marketing?
Targeted strategies for measurable results.
Lead generation is a central component of performance marketing, which aims to identify potential customers and motivate them to make contact. With our agency, you benefit from:
- Target group analysis: Identifying the needs and behaviours of your target group to develop tailored content and campaigns.
- Diverse marketing channels: Using social media, SEO, PPC advertising, content marketing and email marketing for a holistic approach.
- Campaign optimisation: Continuous analysis and adjustment of strategies to ensure maximum efficiency.
With data-driven approaches, we develop strategies that can react flexibly to changes in the market and in user behaviour. This not only ensures that your lead generation remains efficient, but also adaptable and sustainably successful.
Arrange a non-binding initial consultation today and see for yourself.
Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.
Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.
In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.
Frequently Asked Questions
Questions & answers on performance marketing
Performance marketing enables companies to precisely measure and adjust the impact of their advertising measures. It helps to make targeted use of the budget and maximise the ROI (return on investment).
Performance marketing is suitable for companies of all sizes that want to achieve measurable results. It is used particularly by e-commerce companies, service providers and start-ups that want to reach their target group in a targeted manner.
Performance marketing includes channels such as:
- Social media ads (e.g. Facebook, Instagram, LinkedIn)
- Search engine marketing (Google Ads, Bing Ads)
- Affiliate marketing
- Email marketing
- Content marketing
A lead is a potential customer who has shown interest in your company’s products or services by providing their contact information. A customer, on the other hand, is a person or company who has already purchased a product or service from you. Our goal is to support you in lead generation in order to convert leads into actual customers.
The time it takes to see results from lead generation campaigns can vary. Factors that influence the time frame are the type of campaign, the target group, the competitive situation and the effectiveness of the strategies used. As a rule, initial results are visible within a few weeks, while the full impact may take longer.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
