ChatGPT
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Our services in the area of ChatGPT
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Automation
Routine tasks such as answering frequent customer queries, sending standardized e-mails or pre-qualifying leads can be efficiently and reliably automated with ChatGPT. This not only saves valuable time, but also ensures a consistently high quality of communication – regardless of the time of day or the volume of requests. A well-thought-out structure is important here: Which processes are suitable for automation? Where is human control still important? Used correctly, automation relieves the team and creates space for strategic and creative tasks in day-to-day marketing.
ChatGPT individually adapts content to suit the tone, target group and platform – whether formal, casual, promotional or informative. This results in customized communication that appears authentic and resonates better with the target group.
Recurring tasks such as text creation, customer support or internal communication can be intelligently automated using ChatGPT. This saves time, increases productivity and creates space for strategically important tasks.
ChatGPT is available 24/7, regardless of the time, day of the week or location. Companies benefit from constant accessibility and can access information, content or support at any time.
How does ChatGPT work?
A look behind the AI technology.
ChatGPT is an AI-based language model developed by OpenAI. It uses so-called “Generative Pretrained Transformer” technology (GPT) to generate human-like text and content. ChatGPT understands and processes natural language to respond to questions, write texts or engage in conversations. Since its release in November 2022, ChatGPT has established itself as one of the most advanced AI systems. For companies, ChatGPT offers enormous potential in marketing, as it can efficiently generate personalized content.
ChatGPT’s functionality is based on a deep neural network that has been trained with vast amounts of text data. This enables the AI to recognize semantic relationships, language patterns, and the context of a conversation. As soon as a user makes a request, ChatGPT analyzes this input and generates a coherent and appropriate response within seconds.
ChatGPT offers a wide range of applications in marketing, from quickly creating compelling advertising copy, blog posts, or social media posts to analyzing customer feedback and automating customer service requests. The AI can also provide targeted support for keyword research and identifying topics that are relevant to specific target groups. Thanks to its ability to write in natural language, personalized content can be produced efficiently – in a targeted manner, while conserving resources and maintaining high quality.
6 applications for ChatGPT in business
How companies use ChatGPT in their day-to-day work.
Automated customer communication: Integrated into chatbots, email systems or landing pages, ChatGPT can automatically answer standardized queries and handle initial customer interactions. This also includes qualifying leads or providing personalized recommendations – anytime and without waiting. This not only improves the user experience, but also noticeably reduces the workload on marketing and support teams.
Content creation for social media & blogs: From blog articles to social media posts to product descriptions – ChatGPT generates high-quality texts in no time. It can flexibly adapt to tone, target group and format – whether informative, entertaining or promotional. This saves companies valuable resources and enables them to constantly deliver fresh content for their marketing channels.
Target group analysis & buyer personas: Based on existing customer data or industry information, ChatGPT can help develop and refine target group profiles. It helps to identify typical pain points, needs, and decision-making behavior and to derive specific personas from them. This facilitates targeted addressing in campaigns and content strategies.
SEO optimization & keyword strategy: AI can help research relevant keywords, suggest semantic variants, and prepare content specifically for search engines. Meta descriptions, title tags, or structured FAQs can also be quickly generated with ChatGPT. The result: better rankings, more visibility, and a targeted increase in organic reach.
Generating ideas & brainstorming: If you are still lacking a brilliant idea, ChatGPT brings a breath of fresh air to creative thinking. Whether for campaigns, slogans, content formats or new product ideas – the AI delivers a wide range of inspiring ideas in seconds. This adds variety to the brainstorming process, saves time and often provides unexpected food for thought that helps teams move forward.
Automation of internal processes: ChatGPT can help with creating reports, summaries or presentations. Standard e-mails or documentation can also be created automatically and customized with little effort.
10 ChatGPT best practice approaches
How to get the most out of AI.
- Formulate clear and precise prompts: The clearer the input, the more relevant the output. Avoid vague instructions.
- Work platform-appropriate: adapt content to the respective format: short & catchy for social media, structured for blogs, direct & clear for ads.
- Define your tone of voice: Determine the tone of the content: factual, emotional, casual, inspiring – depending on the target group and channel.
- Carefully check facts: ChatGPT generates content based on probabilities, not verified sources. Always double-check facts, figures and quotes.
- Brainstorm campaign ideas: Use ChatGPT for creative processes – whether it’s developing a slogan, researching topics or planning content.
- Consider corporate language: Make sure that the generated content matches your brand identity and corporate language – for a consistent brand experience.
- Include SEO & keywords: ChatGPT helps you create search engine-friendly texts – for example, by integrating relevant keywords, headlines or meta descriptions.
- Experiment with different prompts: Test different formulations to achieve the best results for your use cases.
- Do not enter sensitive data: Data protection is a priority. Avoid entering personal or confidential information.
- Human finishing touches: AI is strong, but not infallible: The best results are achieved when human creativity and editorial control work together with AI.
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Frequently Asked Questions
Questions & answers about ChatGPT marketing
ChatGPT is an AI-based language model from OpenAI that can generate human-like texts. The artificial intelligence understands natural language and creates meaningful, structured and contextual answers based on input (prompts). ChatGPT is used in many areas – for example, for text creation, customer service or digital marketing. ChatGPT is particularly strong in content creation and optimization. New versions of ChatGPT – such as GPT-4.5, GPT-4o or o3-mini – are continuously improving its language comprehension, expressiveness and adaptability to specific requirements. For companies, ChatGPT offers enormous potential for automation and increased efficiency.
ChatGPT is a versatile tool for digital marketing and is ideal for automating and optimizing marketing processes. It can create texts for blogs, landing pages, product descriptions or social media posts – quickly, efficiently and SEO-optimized. The AI also provides valuable support for keyword research, topic identification, target group addressing or email marketing. With the right prompts, content is created that is aligned with tonality, target group and marketing goals. ChatGPT particularly comes into its own in content marketing, where it helps to increase visibility and reach.
Using ChatGPT in online marketing offers numerous advantages: time savings, efficiency, and enormous scalability in content production. The AI generates high-quality texts in a few seconds, which is particularly helpful for extensive content strategies. At the same time, content can be customized – e.g. for different buyer personas or marketing channels. ChatGPT also helps with creative processes, such as developing headlines, slogans or ideas for campaigns. What’s more, the tool is available 24/7 and can be used flexibly whenever new content is needed.
The basic version of ChatGPT can be used for free via the OpenAI platform. For advanced features and access to the more powerful GPT-4 version, OpenAI offers the paid model “ChatGPT Plus” for about 20 euros per month. For professional users, OpenAI offers the premium “ChatGPT Pro” subscription for around 197 euros per month, including unlimited access to the most advanced models such as GPT-4o, Advanced Voice and o1 pro mode, faster computing power, and advanced features for demanding tasks. Companies with more extensive requirements can also access customized business solutions with API access. These enable flexible integration into existing systems, advanced control options, and customized privacy and security options. Pricing is scalable and based on the volume of use and the features selected.
Using ChatGPT in a business setting is generally safe as long as privacy and internal policies are observed. Sensitive data should not be entered directly into the system, especially for cloud-based solutions. OpenAI is continuously working on security standards and compliance features, but does not currently offer data processing according to European GDPR requirements without special business integrations. It is therefore recommended that companies use secure interfaces (APIs) or certified platforms. When implemented correctly, ChatGPT can be a reliable part of the digital infrastructure.
In content marketing, ChatGPT can be used in a variety of ways: to create text for blog articles, product pages, landing pages, social media posts (e.g. for Instagram or LinkedIn) or newsletters. The AI also provides valuable support in creating editorial plans, researching topics or developing storytelling formats. In addition, ChatGPT is ideal for creating FAQ sections, customer addresses, and persona-based content. The ability to tailor content to different target groups or platforms makes the tool particularly attractive. This way, structured, SEO-relevant content can be created with little effort.
What are the limitations of ChatGPT in marketing?
Despite its strengths, ChatGPT is no substitute for a complete marketing strategy or human creativity. While the AI can deliver quick and structured texts, it struggles when it comes to emotional appeal, brand storytelling or strategic planning. What’s more, ChatGPT can’t analyze current market trends because it doesn’t access the internet in real time. Thorough fact-checking and final quality control should also remain in human hands. To achieve optimal results, a combination of AI-supported text creation and editorial post-processing by experienced marketing professionals is recommended. ChatGPT is a powerful tool that complements creative processes, but does not replace human expertise.
Despite its strengths, ChatGPT is no substitute for a complete marketing strategy or human creativity. While the AI can deliver quick and structured texts, it struggles when it comes to emotional appeal, brand storytelling or strategic planning. What’s more, ChatGPT can’t analyze current market trends because it doesn’t access the internet in real time. Thorough fact-checking and final quality control should also remain in human hands. To achieve optimal results, a combination of AI-supported text creation and editorial post-processing by experienced marketing professionals is recommended. ChatGPT is a powerful tool that complements creative processes, but does not replace human expertise.
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