BeReal

From Munich out into the world: Your BeReal agency for sustainable success.


With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.

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Our services in the area of BeReal

The innovative social app BeReal focuses on authenticity and spontaneity and offers companies a unique opportunity to present their brand in a completely new way. We are happy to support you from account set-up to content creation and ongoing support.

Strategy development

At Loyamo, we understand that BeReal is a platform that focuses on authenticity. That’s why we develop a customized strategy for our clients that conveys their brand values in an honest and approachable way. We analyze the target group, define a suitable communication line and ensure that the brand grows organically on BeReal. Our aim is to position companies as genuine and likeable players – far removed from contrived, glossy content.

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✔ Authenticity and transparency

BeReal focuses on genuine, unfiltered content that enables companies to build a more honest and transparent connection with their target group. This can strengthen trust in the brand and create a deeper emotional connection.

✔ High interaction rate

The limited posting time and focus on real-time content promotes a high interaction rate. This allows companies to reach a particularly engaged target group and spread their brand messages effectively across various digital platforms.

✔ Early market positioning

BeReal is growing rapidly, and companies that establish a presence early on benefit from the still low level of competition. Many brands are not yet actively using BeReal, allowing companies to act as pioneers in their industry.

How does BeReal work?

The social network for real moments.

BeReal is a social media platform that clearly stands out from conventional networks. At its core, BeReal is about sharing authentic moments – without filters, without post-processing and without the possibility of staging a perfect picture. This app challenges its users to give an unadulterated insight into their lives once a day.

The mechanism behind BeReal is as simple as it is ingenious: at a random point in the day, all users receive a notification. From this moment on, they have exactly two minutes to take and share a photo. The special thing about this is that the app activates the front and rear cameras of the smartphone at the same time. This creates a double image that shows both the user and their surroundings.

This approach is in stark contrast to the often heavily edited and carefully curated content on other social platforms. BeReal aims to capture reality – be it a relaxing moment on the sofa, a stressful day at the office or a spontaneous outing with friends. Users are encouraged to show themselves as they really are, without the possibility of embellishing or idealizing their lives.

Why is BeReal interesting for companies?

New approaches to social media marketing.

In the fast-paced world of digital marketing, it is crucial for companies to keep their finger on the pulse and use new platforms to reach their target audience. BeReal offers a unique opportunity here that should not be underestimated.

First of all, BeReal particularly appeals to the younger generation, who are increasingly looking for authentic and genuine content. This target group, often referred to as Generation Z, places great value on transparency and authenticity. They are tired of being constantly confronted with perfectly staged images and unrealistic representations. BeReal offers exactly the opposite: an unfiltered view of everyday life. For companies, this means the opportunity to connect with this key demographic by showing their most authentic side.

Another aspect is the opportunity to build trust. At a time when consumers are increasingly skeptical of advertising messages, the openness and honesty that BeReal promotes can be a crucial factor in gaining customers’ trust. By providing real insights into their work processes, their company culture and even their challenges, companies can build a deeper and more meaningful relationship with their target audience.

The real-time nature of BeReal also provides a unique opportunity for companies to demonstrate their agility and adaptability. The platform challenges users to respond the moment the notification arrives. For companies, this means that they need to be able to act quickly and creatively. This ability can send a strong signal to customers that the company is flexible and timely.

In addition, BeReal provides a platform for companies to show their human side. In an increasingly digitalized world, consumers crave real, human connections. By using BeReal, companies can bring the people behind the brand to the forefront, whether it’s through insights into the day-to-day work of employees or by showcasing the leadership team in everyday situations.

8 strategies for successful BeReal marketing

Authentic, creative and effective – use the power!

  1. The core of BeReal is authenticity. Give real, unfiltered insights into your company, for example by showing the day-to-day work of your employees or providing insights into product development processes.
  2. Identify employees in your company who can act as the faces of your brand on BeReal. These corporate influencers should embody the values and culture of your company and be able to communicate spontaneously and authentically.
  3. Although BeReal is based on single shots, you can tell a cohesive story of your company over time.
  4. Encourage your followers to respond to your BeReal posts and engage in dialog with you. Reply to comments promptly and authentically.
  5. Link your activities on BeReal with your other social media channels. For example, share highlights of your BeReal activities on Instagram or Twitter to gain more followers on BeReal.
  6. Use BeReal to provide exclusive insights into areas of your company that are not normally publicly accessible.
  7. BeReal offers a unique opportunity for real-time marketing. React to current events or trends by integrating them into your daily BeReal recordings.
  8. Organize challenges that encourage your followers to share their own BeReal shots on a specific topic. This encourages interaction and can increase your reach on the platform.
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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine

Frequently Asked Ques­tions

Questions & answers about BeReal marketing

How does BeReal work?

BeReal is a social media platform that focuses on authentic, unfiltered content. Companies can present themselves credibly here, build genuine customer relationships and make their brand approachable – without the pressure of elaborate staging.

Companies can use BeReal to provide spontaneous behind-the-scenes insights, showcase their corporate culture or promote community engagement. Employer branding, customer loyalty and brand trust in particular benefit from the platform.

Brands that focus on transparency, community proximity and authentic content can use BeReal successfully. The platform is particularly suitable for start-ups, lifestyle brands, employer brands and companies with a young target group.

BeReal Marketing focuses on authenticity and spontaneity instead of perfectly staged content. In contrast to traditional social networks such as Instagram or Facebook, where curated content dominates, BeReal encourages its users to post an unembellished photo from their current environment once a day. Brands that are active on BeReal must therefore find creative ways to present themselves authentically without resorting to traditional advertising formats. This enables more direct and credible interaction with the community, strengthens brand loyalty and appeals in particular to Generation Z, who value authenticity.

Genuine, spontaneous and unfiltered content generates the best response. This includes behind-the-scenes insights, team moments, product developments or humorous, personal insights from everyday company life.

BeReal requires a new type of marketing that does not require perfectionism. Companies must learn to act spontaneously, to convey their brand values authentically and to be convincing without traditional advertising measures.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016
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We have worked for 212 clients since 2016.
INDUSTRIES
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We support companies from 23 different industries.
SATISFACTION
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We have been serving many clients for many years.
LOYALITY
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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