Website
We develop customized solutions for web design, web development and subsequent marketing.
Our services in the area of Website
A website is an indispensable tool for companies and organizations in today’s digital world. It acts as a central platform to provide information about your products, services and company values.
With an appealing website, you can strengthen your credibility and gain the trust of potential customers. In addition, a website offers the opportunity to communicate directly with customers and interested parties and to provide up-to-date information and offers.
Content
The content on your website plays a crucial role in attracting, informing and retaining visitors. A well-thought-out content strategy involves creating high-quality and relevant content that speaks to the needs and interests of your target audience. Content marketing allows your business to position itself as an industry leader, build consumer trust and build long-term relationships. By regularly publishing blog posts, articles, videos and other content, you can strengthen your online presence and increase your reach.
Our team specializes in creating high-quality and aesthetically pleasing websites. We use proven methods and current technologies to develop customized websites that are not only visually appealing, but also meet the exact needs and goals of our clients.
We offer flexible and scalable solutions for your organization to implement your website projects as needed. Whether it's creating new websites, revamping existing ones, implementing new features or overcoming challenges, we provide the resources and expertise you need.
Our experts are up to date with the latest trends, technologies and best practices in web development and design. With our expertise, we can develop customized solutions that meet your needs and optimize your online presence to achieve your goals.
By outsourcing web development to our agency, you can save time and resources that would otherwise be needed for hiring and training internal staff as well as developing and maintaining the website. We take responsibility for the entire development process while you can focus on other business-related tasks.
We offer a wide range of services that go beyond pure web development. These include search engine optimization, content marketing, social media integration and much more. By working with us, you can ensure that your website contains all the necessary elements for a successful online presence.
Once your website has been developed and made available, we offer you ongoing support. We monitor the performance of your website, carry out regular updates, fix problems and are always available to answer your questions. This way you can be sure that your website is always working optimally and remains up to date.
What content should a website contain?
Good question!
A well-designed website should include a variety of content to meet the needs and expectations of visitors. This includes basic elements such as an About Us page that provides insights into your company’s history, mission and team, as well as easy-to-access contact information so that visitors can easily get in touch with you.
Product and service pages provide detailed information about your company’s offerings, while a page of frequently asked questions (FAQs) helps potential customers clarify their doubts and questions. A blog section with continuously updated content on relevant topics, industry trends and tips helps to engage and educate your website visitors.
Customer reviews and testimonials on your website help to boost potential customers’ trust in you, while resources such as white papers and case studies provide added value. Information on upcoming events, special offers and news keeps visitors up to date and can encourage them to come back to you specifically to take advantage of these offers.
Legal information such as the imprint and privacy policy ensure transparency and help you to comply with all legal requirements. Links to your social media profiles invite visitors to your website to interact and share content.
A holistic presentation of this content on your website not only helps to strengthen visitor trust, but also improves the user experience and promotes user engagement. This is how you can convince your target group of your company and, in the best case, retain them in the long term.
What is a landing page and why should you optimise it?
Increase your conversion rate with landing page optimisation!
A landing page is a web page that visitors land on after clicking on a link or banner. Its goal is to persuade the visitor to take a specific action, such as making a purchase or subscribing to a newsletter. A well-optimised landing page can significantly increase your conversion rate and generate valuable leads for your business.
What happens during a landing page optimisation?
We optimize your landing page to sustainably increase your company’s success.
During a landing page optimisation, we first analyse your landing page to see if it has potential for improvement. After we have worked out the status quo of your landing page, we develop suitable optimisation measures for you.
We then support you in fully realising the potential of your landing page, for example, by revising the design of your landing page and making it more intuitive and pleasant for your customers to use. The first changes we usually make are to incorporate appealing images and videos, insert customer reviews, testimonials and calls to action, and highlight important information. Revising existing texts or creating new ones is also a typical step in landing page optimisation. In addition, it is important to ensure that your landing page loads quickly and works equally well on all devices.
If you wish, we can also carry out A/B tests for you, which provide information on which changes are best suited to fully exploit the improvement potential of your landing page. On request, we will also be happy to take over the subsequent success control and continuous maintenance of your landing page for you.
Our goal is to ensure that more potential customers become aware of your company through the optimisation measures we implement, and that your conversion rate and thus your company’s success is increased in the long term.
What is a call to action and why is it important?
Like a signpost at a crossroads that leads you to your destination with clear instructions.
A call to action, or CTA for short, is a clear prompt on a website that is designed to encourage visitors to perform a specific action. This includes, for example, filling out a form or purchasing a product. These actions are indicated by a specific statement in text form, which is usually linked to the respective action in a colour-highlighted button.
These calls to action are important because they guide visitor behaviour, increase your conversion rate, improve the user experience, reinforce your brand message, and provide measurable data for analysis afterwards. Overall, CTAs are crucial to increasing the engagement of your target audience and maximising the effectiveness of your website.
The role of SEO for websites
SEO is like a foundation that keeps your website stable and visible as it grows and thrives.
Search engine optimisation (SEO) plays a crucial role in website maintenance, as it aims to improve the visibility of your website in search engine results. Through targeted keyword research and optimisation, relevant search terms are identified and strategically placed in your website content to increase relevance for users. In addition, SEO also includes on-page optimisation, where metadata, headings and images are optimised, as well as technical aspects such as improving website speed and mobile user-friendliness.
The continuous creation and optimisation of high-quality content and the development of backlinks from other trusted websites are also important aspects of SEO as part of website maintenance. Overall, an effective SEO strategy helps to increase the visibility, reach and relevance of your website, thereby promoting the long-term success of your business.
Why is website maintenance useful?
Good question!
Website maintenance with the help of an agency like Loyamo provides you with professional expertise in the areas of web design, development, content creation, SEO and security. With our highly qualified team, we take care of your entire website to ensure that it meets current industry standards and supports your business goals.
Our services save you time and allow you to focus on your core business while we take care of the technical aspects and content updates for your website. We also protect your website from threats such as hacking, malware infections and data leaks through advanced security protocols and regular updates.
Our holistic approach to optimising your website includes analysing and optimising loading times, page structure and usability to achieve optimal performance and improved search engine ranking. Our goal is to make your website more effective and successful, thereby strengthening your business in the long term.
Contact us today to find out how we can help you and your website. Our team of website, SEO and usability experts has experience in every industry and with companies of all sizes and is happy to answer any questions you may have. We develop customised websites that are not only aesthetically pleasing, but also meet the highest standards in terms of data protection, user-friendliness and SEO.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
We were particularly impressed by the website relaunch that Loyamo implemented with us. The new website is very appealing and user-friendly. Since the relaunch, our inquiries have at least doubled, which is a great success for us. The collaboration is very professional and effective. We look forward to more successful projects in the future.
The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.
Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.
We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.
From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.
In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.
Frequently Asked Questions
Questions & answers about the website, website support, web design and landing page optimization
We start with an initial meeting and get to know your business model. What makes your patients tick? What are their needs and pains? What functionalities do you want? How did you envision the site and, above all, how would you and your brand like to position yourselves on the market?
The duration of a website project depends on various factors. Depending on the scope of the website, the complexity of the design and the availability of visual content, the duration of the creation can be longer or shorter. Typically, the creation of a simple website only takes a few weeks, while more complex projects can take longer. Please feel free to contact us so that we can provide you with a non-binding quote for the duration of the project in your individual case.
Web design refers to the aesthetic design and user experience on a website, including the layout, color schemes and visual elements that shape the appearance and appeal of the site. In contrast, web development involves the actual programming and implementation of functions that work behind the scenes of a website. This includes database management, server configurations and interactivity. Both web design and web development are critical components in creating a high-quality website that is both aesthetically pleasing and functionally effective.
The frequency of website updates depends on various factors, including the complexity of the website, the competitive landscape in the industry and the changing needs of the target audience. Regardless of the frequency in each case, it is particularly important that you regularly update your website content, apply security patches and adapt the design to current standards in order to maintain the relevance and functionality of your website and continuously improve your customers’ user experience.
We resolve technical issues by regularly monitoring your website. When problems occur, we diagnose the underlying errors in the code base and then implement solutions to fix the problem and improve the performance of your website.
Practically every website, whether it is a company website, a blog, an online store or an information platform, benefits from continuous support in order to maintain its functionality and relevance.
Website support should ensure that your website is always up-to-date, secure and user-friendly. How extensive it should be depends on various factors, including the size and complexity of your website, your individual goals and your budget.
The choice of content management systems is almost endless, but WordPress has established itself as the most practical CMS for many websites. As open source software, it is available almost free of charge and is also very popular with many developers thanks to its numerous plugins.
The cost of website support from our agency varies depending on the scope of services, the size of your website and your individual wishes and requirements. We offer various packages and service levels for you to choose from.
The necessary security measures include the use of secure passwords, regular security updates, the implementation of SSL certificates for the encryption of data transmissions, regular backups of the website and the continuous monitoring of activities on the website in order to recognize suspicious incidents and react appropriately within the shortest possible time.
The performance of your website can be measured and analyzed using various tools and metrics. These include load times, page views, bounce rates, conversion rates, traffic sources, SEO rankings, user interactions and engagement. These diverse metrics provide insights into the behaviour of your users and enable targeted optimization of your website in order to continuously improve the user experience and effectively pursue your set goals.
In order to achieve better search engine rankings with your landing page, you should ensure that you use relevant keywords in both the headlines and the text on your website and optimize your page load time. High-quality content and the adaptation of page content to mobile devices also lead to better results in search engine rankings in many cases.
A/B tests are the best way to compare the success achieved by different elements of your landing page. The tests illustrate whether changes to the landing page with regard to headlines, call-to-action buttons or color schemes actually improve performance or whether further adjustments may be necessary.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
