Onpage SEO
We support you in carrying out comprehensive website analyses, improving your content and your technical SEO in order to improve your search engine rankings.
Our services in the area of Onpage SEO
Onpage SEO is the optimization of websites to improve their position in search engine results. To achieve this, adjustments are made to the content, structure and technical aspects of a website to make it more accessible to search engines and users.
Keyword optimization
Effective optimization of the keywords on your website is crucial for your visibility in the search engines. This involves the selection and integration of relevant keywords in your content, meta tags and URLs. Through thorough keyword research, we can identify search terms that have the potential to appeal to your target audience and drive traffic to your website. These keywords should be embedded organically in your content to signal the relevance of your content to search engines without interfering with the reading flow.
Content
High quality and relevant content is a decisive factor for your success in the search engines. Search engines like Google prioritize pages with informative, unique and well structured content. Therefore, it is important to create content that addresses the needs and interests of your target audience while providing added value. By providing useful information, solutions to problems and interesting insights, you can strengthen your authority and the relevance of your website in your niche, thereby improving your ranking in search results.
Technical optimization
Technical optimization covers a variety of aspects that help to improve the accessibility and performance of your website. This includes optimizing page loading speed, as fast loading times are important for both the user experience and search engines. The smooth functioning of your website on mobile devices is also crucial, as Google also takes the mobile version of a website into account when evaluating its ranking. Ensuring good crawlability by search engines and the correct indexing of content are other important technical aspects that we take into account for you.
Structured data
Implementing structured data helps search engines to better understand the content of your website and filter out relevant information that can be displayed in search results. This can help to improve the visibility of your website by displaying rich snippets such as review stars, product information or event data. By using markup languages such as JSON-LD, we can help you provide search engines with additional contextual information about your content, increasing your chances of prominent placement in search results.
Meta tags
Meta tags, the title and descriptions displayed for your pages in search results, play an important role in attracting user interest and increasing the click through rate in search results. By optimizing these meta tags, relevant keywords can be integrated while creating engaging and informative descriptions that encourage users to click through to your website. Well optimized meta tags can help improve your positioning in search results and drive more qualified traffic to your website.
Optimizing keywords, content and technical aspects will increase the likelihood of your website appearing in search results for relevant search queries. This leads to improved visibility and increased traffic to your website.
Compared to other SEO strategies, such as offpage SEO or paid advertising, the costs for onpage optimization are generally lower. One time investments in optimization can lead to sustainable organic traffic in the long term without ongoing expenses.
In many industries, competition for the best positions in search results is high. Through effective on-page optimization, you can gain a competitive advantage with your website by targeting potential customers more effectively.
A well optimized website not only offers added value to search engines, but also to visitors. By improving loading speed, navigation and content quality, the user experience is optimized, which can lead to longer dwell times, lower bounce rates and a higher conversion rate.
While paid advertising works as long as the necessary budget is available, the benefits of onpage SEO can last for the long term. Once your website is well optimized and ranks well in search results, it can generate organic traffic over a longer period of time without the need for continuous spending.
Onpage SEO measures can be accurately measured and analyzed to monitor their success. By using tools such as Google Analytics, we can track the performance of your website, identify weaknesses and make adjustments to continuously improve the effectiveness of your SEO strategy.
Why is onpage SEO important?
Onpage SEO includes all measures that are carried out directly on your website to improve visibility, user experience and search engine rankings. This includes technical optimisations, improving content and optimising the page structure. Targeted measures increase the likelihood that users will find your website, stay on it longer and increase your conversion rate.
A thorough on-page analysis is the first step towards optimisation. It records the status quo of your website and identifies weaknesses that need to be rectified. With a well-optimised website, you not only improve the user experience, but also increase your authority and competitiveness in the long term. Onpage SEO is an essential part of any SEO strategy that helps to maximise the success of your website in the digital space.
What does the onpage analysis involve?
The basis of every successful SEO strategy.
The on-page analysis is a central component of search engine optimisation and is used to evaluate the current service of your website. It helps to identify technical errors, optimise content and improve the user experience (UX). The aim is to increase the visibility of your website and achieve better search engine rankings.
Important aspects of on-page analysis:
- Technical analysis: checks the technical infrastructure of your website, including source code, loading times, status codes and website structure.
- Content optimisation: analyses the quality and relevance of your content, keywords, meta tags, HTML tags and rich media elements.
- User experience (UX): Evaluates aspects such as mobile optimisation, navigational structure and interactive elements (e.g. forms) that ensure longer visit durations and lower bounce rates.
- Mobile optimisation and internal linking: Particular attention is paid to optimisation for mobile devices and effective internal linking to ensure optimal user-friendliness.
Common mistakes with onpage SEO
Avoid typical pitfalls that jeopardise your ranking.
- Lack of keyword research or over-optimisation
- Poor meta tags and page structure
- Long loading times and lack of mobile optimisation
- Thin or duplicated content
- Unoptimised images and links
- Content that is not up to date or relevant
Our onpage SEO experts ensure that such errors are recognised and corrected before they affect the performance of your website.
Tools for onpage analysis
Efficient tools for comprehensive optimisation.
Various tools are available to help with a detailed on-page analysis:
- Google Search Console and Google Analytics: provide insights into technical performance and user behaviour.
- Screaming Frog: analyses broken links, status codes and technical problems.
- GTMetrix: identifies loading time issues and provides recommendations for optimising website speed.
With these tools, we ensure that your website is thoroughly checked and that no optimisation opportunity is left untapped.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!
The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.
We received expert support at all times on our SEO & LinkedIn strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.
We were able to draw on extensive and elaborate analyses as well as advice and support in technical SEO. We particularly appreciate the open exchange and honest feedback as well as the expertise and experience of Loyamo employees.
For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.
Thanks to the competent support, we have developed a precise roadmap for expanding our digital SEO visibility and can now implement it. We would like to thank Loymao for their excellent work and look forward to working with them in the future.
The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!
In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.
We appreciate the high quality and strategic advice and the open discussions about the daily challenges in SEO. We look forward to working with Loyamo in the future and are absolutely convinced that we can benefit from Loyamo’s expertise.
The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.
Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.
Their transparent communication and professional approach set the standard for a lasting and successful collaboration.
Frequently Asked Questions
Questions & answers about onpage SEO
SEO (Search Engine Optimization) is a process that aims to improve the visibility of a website in the organic search results of search engines. Onpage SEO refers specifically to the optimization of elements on your own website, such as meta tags, page structure and content quality, in order to improve the ranking. Offpage SEO, on the other hand, includes measures outside your own website, such as building backlinks and promoting social media activities, to increase the authority and relevance of your own site and thus improve its search engine ranking.
Onpage SEO requires a thorough analysis and optimization of various aspects of your website. This can include selecting relevant keywords, creating high quality content, improving technical performance and optimizing meta tags. It is also important to be aware of the latest best practices and changes in search engine algorithms. We are happy to take on these tasks for you so that you can concentrate fully on your core business.
The time it takes for the first onpage SEO results to become visible can vary. This depends on factors such as the competition in your industry, the size of your website, and the intensity of the optimization measures implemented. However, you can usually see the first improvements in your website’s ranking and traffic within a few weeks or months.
There are a variety of tools that can help with the implementation of onpage SEO, including the Google Search Console, Google Analytics, SEO plugins such as Yoast SEO (for WordPress) and various keyword research tools such as SEMrush or the Google Keyword Planner. The SEO tools enable us to provide you with well founded key figures and make recommendations based on them, which you can use to optimize your onpage SEO strategy.
Structured data is markup code that is used to provide search engines with additional information about the content of a website. By implementing structured data, we can help search engines better understand the content of your website and display relevant information in search results. This can lead to improved visibility and a higher click through rate.
In principle, there are some measures that can be implemented quickly and therefore represent quick wins for SEO. These are largely in the area of content and meta information. However, it should be noted that SEO can sometimes take a long time to show results.
We are passionate about our work and develop individual strategies.