Create Content Plan

Digital Marketing Blog

In the world of online marketing, the content plan is your trusty compass to navigate you safely through the sea of content creation. Whether you’re an experienced content creator or a newcomer to the field, a well-structured content plan can make the difference between a chaotic mess and a successful content strategy. Here’s why a content plan is essential, how to create one and what best practices you should follow to achieve your goals efficiently.

Why is a content plan important?

A content plan is like the foundation of a house: without a solid base, the entire building becomes unstable. Here are some reasons why you shouldn’t do without a content plan in content marketing:

Consistency: A plan helps you to publish content regularly and thus build a bond with your audience.

Organization: You keep track of all planned content, topics and publication dates.

Efficiency: With a plan, you can better allocate your resources and avoid unnecessary duplication of work. This not only saves you time, but also a lot of money.

Measurability: You can measure and adjust the success of your content strategy more easily. You can see what is well received by your users and what is not working so well.

Dif­ferences between social media and con­ventional content plans

A social media content plan is fundamentally different from a conventional editorial plan. While the latter focuses on planning different types of content such as blog posts and videos, a social media content plan requires a specific focus on the dynamics and requirements of social networks.

In addition to the selection of content, precise coordination with platforms, timing and interaction with the audience is crucial. The fast-paced nature of social media also requires continuous adaptation and reaction to trends, which can be difficult to portray. Nevertheless, it is important to create a content plan, as a well-thought-out social media editorial plan enables an effective and targeted presence on social networks.

Why is a content plan important?

A content plan may seem like a massive project at first glance, but don’t worry – we’ll guide you through the process step by step.

1. Define goals

Before you get started, you need to know where you want to go. What do you want to achieve with your content? Do you want to increase your brand awareness, generate leads or improve your SEO rankings? Clear goals will help you stay focused and align your content with your goals.

2. Understanding the target group

Who is your target group? What topics are they interested in? What problems do they have that you can solve? Create detailed (buyer) personas to get a clear picture of your target group. The better and more precisely you know your target group, the more targeted you can design your content to offer added value.

3. Collect topics and content ideas

Now it’s time for the creative part: gather ideas for content that fits your goals and your target group. Brainstorming sessions, keyword research and competitor analysis can help you find relevant topics. Create a list of potential topics and formulate initial content ideas.

4. Create an editorial calendar

An editorial calendar is the heart of your content plan. Enter all planned content with publication date, author, format and platform in a calendar. There are numerous tools that can help you with this.

5. Plan content production

Now it’s time to get down to business: producing your content. Define clear processes and responsibilities to ensure that everyone in the team knows what needs to be done. Allow enough time for research, creation, editing and approval. Remember: good content takes time.

6. Distribution and promotion

Create a plan for how you want to distribute and promote your content. Which channels will you use? How often will you post? Also plan paid promotion and collaborations with influencers to increase your reach.

7. Measure and analyze success

A plan is only as good as its results. Use analytics tools to measure the success of your content. Which content performs best? Which ones achieve your goals? You can use this data to optimize and adapt your content plan.

Best practices for a success­ful content plan

Here are some tips and best practices to help you create an effective content plan:

Maintain flexibility: A plan is important, but be prepared to adapt it. Trends change, and sometimes you have to react spontaneously to current events. Balance is key!

Regular review: Schedule regular meetings to review and adjust the plan. What is going well? Where is there room for improvement? Test a lot, this is the only way you can learn what works well and what doesn’t.

Promote teamwork: A good plan is the result of a team effort. Integrate your team into the planning process and utilize everyone’s creative potential. Brainstorming sessions can lead to unexpectedly brilliant ideas!

Quality over quantity: It is better to publish less but high-quality content than to fill your timeline with mediocre content. Offer your target group added value.

Content recycling: Use existing content multiple times by reusing it in different formats and on different platforms.

The best tools for creating a content plan

To create and manage your content plan effectively, there are numerous tools that can help you keep an overview and facilitate team collaboration.

Trello provides a visual platform where you can organize tasks into cards and boards – ideal for teamwork. Asana is another powerful project management tool that’s great for planning and tracking content projects. With Google Calendar, you can keep track of publication dates and deadlines easily and efficiently. CoSchedule is specially developed for content marketing and combines an editorial calendar, social media planning and project management in one tool. HubSpot provides support with its comprehensive content planning, publishing and analysis functions, which enable an efficient and effective content strategy. Finally, is a versatile project management tool that is also excellent for content planning.

Choosing the right tool depends on your specific needs and the size of your team, but these options provide a solid foundation for optimizing your content plan and successfully implementing your content strategy.


A content plan is the essential ingredient for successful content marketing. It helps you stay organized, use your resources efficiently and achieve your goals strategically. Remember: a good plan is flexible and is regularly reviewed and adjusted.

If you need help creating your content plan or have any questions, don’t hesitate to contact us. Our team of experts is here to help and advise you so that you can get started with your content marketing. Contact us now and let’s create your roadmap to success together! If you liked this article, then take a look at our blog.

Frequently Asked Questions

Questions & answers on how to create a content plan

Why is a content plan important for my content marketing?

A content plan is crucial for your content marketing because it brings structure and clarity to your content strategy. With a content plan, you can ensure consistent publications, use your resources efficiently and manage topic planning in a targeted manner. It also facilitates team collaboration and helps you to measure and adjust the success of your content. Without a clear plan, you risk disorganized, irregular and less effective content, which can lead to less reach and engagement in the long term.

There are many tools that can help you create and manage a content plan. Some of the most popular are:

  • Trello: A visual tool that helps you organize tasks and track progress. Ideal for teamwork.
  • Asana: Offers extensive project management functions and is ideal for planning and tracking content projects.
  • Google Calendar: Simple and effective for keeping track of publication dates and deadlines.
  • CoSchedule: A tool developed specifically for content marketing that combines editorial calendars, social media planning and project management.
  • HubSpot: Facilitates the creation of a content plan with tools for planning, publishing and analyzing content.
  • versatile tool for project management that can also be used for content planning.

Choosing the right tool depends on your specific needs and the size of your team.

It is recommended that you regularly review and update your content plan to ensure it remains relevant and effective. Ideally, you should:

  • Weekly: Short reviews to ensure that everything is going according to plan and to make short-term adjustments.
  • Monthly: A more detailed review to take into account larger trends and performance analysis. Here you can also add new topics and ideas for the coming month.
  • Quarterly: A comprehensive analysis of your content strategy and its results. Use this time to make major adjustments based on the collected data and feedback.

Regular reviews help you to react flexibly to changes and continuously optimize your content strategy.

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Written by:


Phillip Traa supports clients of all sizes and industries in all areas of online marketing. He looks after them in various channels. His day-to-day tasks also include analysis and website editing.

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