Pagespeed agency

Optimize the speed of your website with our support to keep up with the expectations of users and Google. Being fast pays off for good rankings.

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Our services & levers as a pagespeed agency

Poor page speed is not only annoying for your users, it also costs you conversions and rankings. Fast loading times are part of Google’s ranking factors, which means you can rise in the search results with an optimized pagespeed. A fast website also prevents potential customers from bouncing off your site due to slow loading times and you having to forego conversions for this reason.

Analysis of the current situation

With the help of tools such as Google PageSpeed Insights, GTMetrix and others, we analyze the current loading time of your website. Based on a pagespeed audit, we identify weak points and optimization potential for your website.

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✔ Higher conversion rates

The longer a page takes to load, the higher the user bounce rate. By shortening the loading time of your website, you retain website visitors and increase the chances of a conversion.

✔ Better rankings

Pagespeed is one of the ranking factors evaluated by Google. Among other things, fast loading times indicate good user-friendliness and contribute to a better ranking in the search results.

✔ User friendliness

A website with short loading times is easy to navigate without long waiting times. Good page speed prevents long delays and promotes a smooth user experience and customer satisfaction.

✔ Optimized mobile use

Nowadays the majority of internet users are on their smartphones, where slow pages lead to immediate bounces. Mobile-optimized pagespeed secures you mobile users.

✔ Lower server utilization

By optimizing the pagespeed of your website, you reduce the load on your servers, as fewer resources are required for fast loading times. System stability and scalability are promoted.

✔ Cost savings

By reducing the load on your servers and using them more efficiently, less hosting performance needs to be provided. Pagespeed optimization can therefore lead to a reduction in hosting costs.

Effects of poor page speed

What we prevent as a pagespeed agency

Poor page speed can have serious consequences if it is not optimized. More than half of users leave a website immediately if it has not loaded within 3 seconds. These high bounce rates ultimately affect the conversion rate, which drops further with every additional second of waiting time. Your turnover is therefore dependent on the speed of your website.

In addition, poor page speed has a negative impact on the user experience as it is not possible to navigate the site quickly and smoothly. They become frustrated by slow loading times and often switch to a competitor’s website because they have not had a good experience with your website. This means that you not only lose potential customers, but also existing customers.

Poor page speed is also a negative signal for Google, as a result of which the ranking in the search results can be negatively affected by long loading times.

As a pagespeed agency, we ensure that your website does not suffer these negative consequences and support you with sustainable pagespeed optimization.

What possible causes do we look for as a pagespeed agency?

The most common reasons for poor page speed

Non-compressed media

One of the most common reasons for long loading times is uncompressed, large media, such as high-resolution and large images, videos and animations. These require a higher bandwidth and computing power in order to be loaded. If there are many such media on a page, this can significantly increase the loading time.

Compression, scaling and optimized formats reduce the size considerably.

Poorly written or redundant HTML, CSS and JavaScript code also often slows down the page load time. In these cases, the browser has to process every line, which leads to delays in page speed with extensive and unstructured code.

If the code is also not compressed, these are also large file sizes that take longer to load.

We reduce the size of your HTML, CSS and JavaScript code by removing comments, spaces and redundant elements. This means that the browser has to load less data.

Without an effective caching system, i.e. a kind of cache, all resources are reloaded each time a page is called up. This puts a strain on the server and slows down the page speed.

By caching frequently accessed elements in the browser and server cache, they do not have to be constantly reloaded. An effective caching mechanism speeds up the page load.

The choice of hosting provider can have an impact on page speed. If you share your hosting server with many other website providers, this can lead to overloaded servers and slow website speeds.

A high-performance hosting provider with modern servers and clever load balancing is the basis for fast loading times. We will find the optimal environment for you.

If you do not use a Content Delivery Network (CDN), your website data will be loaded from a central server. If this server is located far away, data transfer will be slow. CDNs, on the other hand, distribute the content of your website to globally distributed servers that are closer to your location.

Without lazy loading, all resources are loaded simultaneously when a page is called up. Even media that are not visible at first glance are loaded immediately, which reduces page speed.

Resources such as images or videos only need to be loaded when they are actually visible. Lazy loading prioritizes the most important elements.

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Arrange a non-binding initial consultation today and see for yourself.

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With Loyamo, we have had a trustworthy and more than competent partner in the field of conversion rate optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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With Loyamo, we have had a trustworthy and more than competent partner in the field of performance optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has helped us convert our website traffic into customers.

If you are a service provider looking to improve your online presence, then we can wholeheartedly recommend Loyamo. Their ability to deliver results and their expertise in conversion optimization make them a reliable partner for anyone looking to succeed in the referral business.

David Gruber, CEO, SWISS DJ

How is pagespeed measured?

Good question!

The PageSpeed of a website is measured using various metrics that evaluate the loading time and user-friendliness of a page. The most important factors include the loading time of the first visible content, the total time to full interactivity and the time it takes to load all the resources on the page. Tools such as Google PageSpeed Insights, GTmetrix and Lighthouse analyze these aspects by performing various tests and simulations. They evaluate how quickly a page responds to user interactions, how efficiently images and scripts are loaded and how well the page works on different devices and networks.

Measuring PageSpeed and Core Web Vitals is crucial for successful website optimization. By continuously monitoring and optimizing these metrics, you can improve the user experience, reduce bounce rates and improve your search engine rankings.

Our pagespeed experts use this data to derive targeted measures to optimize loading times and improve the user experience for your company.

Core Web Vitals

At the center of the PageSpeed measurement are the Core Web Vitals, which were developed by Google to evaluate the user experience on websites.

The LCP measures the load time of the largest visible block of content on the website, e.g. an image, a video or a large block of text. It should be within 2.5 seconds of the start of the page load to be rated as good.

Optimizable by:

  • Optimizing images and videos:
    Using modern image formats such as WebP and compromising images and videos.
  • Improving server response timing:
    Reducing server response times by using a fast hosting provider and caching techniques.
  • Use of content delivery networks (CDNs):
    CDNs distribute content to servers worldwide and reduce loading times.

The FID measures the time it takes for a user to interact with the website for the first time, e.g. by clicking on a button. A good FID value is less than 100 milliseconds.

Optimizable by:

  • Reducing JavaScript execution times:
    Minimizing and optimizing JavaScript to enable faster response times.
  • Use of browser caching:
    Caching allows already loaded content to be provided faster.
  • Using web workers:
    Web workers can run background processes without blocking the main thread interaction.

The CLS measures visual stability and indicates how often layout shifts occur, which can lead to a poor user experience. It should be below 0.1.

Optimizable by:

  • Defining size attributes for media:
    Fixed dimensions for images and videos to avoid layout shifts.
  • Avoiding dynamic content:
    Ensure that ads and other dynamic content do not cause layout shifts.
  • Use stable, predictable design patterns:
    Develop your website with stable layouts that do not shift.

Measures the time it takes the browser to receive the first byte from the server. A TTFB of less than 200 ms is considered good.

Evaluates the speed at which content becomes visible during page loading. A speed index of less than 3 seconds is considered good.

Frequently Asked Ques­tions

Questions & answers for a pagespeed agency

What Google defines as "fast"

There is no standard definition, but Google recommends a loading time of less than 2.5 seconds. With PageSpeed Insights, 85 out of 100 points is usually enough to avoid being penalized.

PageSpeed is crucial for the user experience and search engine optimization (SEO). Fast loading times improve visitor satisfaction, reduce the bounce rate and can lead to higher conversion rates. Google also favors fast-loading websites, which can positively impact your rankings in search results.

Pagespeed is one of over 200 ranking factors and has a particular impact on the ranking within the top 10.

Definitely, because more and more users are accessing websites on mobile devices – often with slower connections. Loading times are a key factor for mobile-friendliness according to Google.

Google measures the real-time data of real users with different devices and connections. This is more meaningful than laboratory tests or simulations.

With the right measures, WordPress websites can be just as fast as other CMSs. The focus is on lean code, performance plugins and caching integration.

Loyamo thoroughly analyzes your website to identify bottlenecks and loading time delays. We optimize images, reduce JavaScript and CSS files, use caching techniques and implement content delivery networks (CDNs) to shorten loading times and sustainably improve the performance of your website.

Initial improvements are often visible immediately after implementing the optimizations. However, the full impact on the user experience and SEO ranking can take several weeks to months, as search engines require regular updates to record and evaluate the changes.

Our work in figures

We are passionate about our work and develop individual strategies.

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