Google Ads
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of Google Ads
Google Ads is an online advertising platform from Google that enables companies to place ads in Google search results, on websites in the Google Display Network, in YouTube videos and on other platforms. Google Ads is based on a pay-per-click model and offers tools for target group selection, targeting and performance analysis in order to manage your campaigns in a targeted manner.
Campaigns
A thorough campaign strategy and planning form the backbone of any successful Google Ads campaign. It is necessary to develop a strategy that takes into account the specific goals and needs of your customers. Factors such as budget, campaign structure, geographic targeting and ad types are taken into account and, in particular, the target group analysis is carried out carefully. Clear strategic planning lays the foundation for your success with Google Ads and helps you to use your resources effectively.
Google is the most widely used search engine. With Google Ads, you can target your ads in search results to reach a wider audience and increase your visibility, which makes your business more successful.
Google Ads allows you to target your ads to specific audiences based on demographics, interests and search behavior. This allows you to effectively tailor your advertising messages to your potential customers.
Google Ads gives you full control over your ad campaigns. You can set your budget and adjust bids for keywords, pause ads or make changes to optimize the performance of your campaigns.
One of the greatest strengths of Google Ads is its extensive data collection and analysis. The performance of your ads can be tracked in real time as key metrics such as clicks and conversions are measured. This allows you to adapt your strategies accordingly.
Unlike many other marketing channels, you can achieve results quickly with Google Ads. As soon as we start a campaign in consultation with you, ads can be placed immediately. This allows you to reach your potential customers quickly and directly.
Google Ads gives you the flexibility to scale your advertising spend according to your individual needs and business growth. You can increase or reduce your investment to meet your marketing goals while staying within budget.
How does Google Ads work?
Good question!
Google Ads is an online advertising platform that allows companies to place ads on various Google platforms, including search results pages, websites in the Google Display Network and YouTube videos. Advertisers bid for specific keywords related to their products or services. When a user then performs a search containing that keyword, Google starts an auction to determine the most relevant ads. The placement of the ads is based on the bids placed, the ad quality and the relevance that the ad has for the user. Advertisers only pay when a user actually clicks on their ad, which is known as pay per click (PPC) .
Google Ads is an effective way to address individual target groups and increase the reach of your company, but requires well thought-out strategic planning and continuous optimization in the long term. We are happy to help you with the short and long-term use of Google Ads for your company and carry out all the necessary steps for you so that you can continue to focus on your company’s core competencies.
What ad formats are available on Google Ads?
Thanks to various options for campaign success.
Various ad formats are offered on Google Ads to meet the different needs and objectives of companies. The ad formats offer you a variety of ways to present your products, services and other content online and achieve your marketing goals. Depending on your target group, budget and campaign goals, different formats are available to you:
- Text ads: Text ads appear above the organic search results on Google and consist of a title, a description and a URL. They are the most basic form of ads on Google Ads and are often used for search campaigns.
- Display ads: These ads are placed on websites in the Google Display Network and can consist of images, videos, interactive elements and text. They offer a visually appealing way to reach potential customers and are suitable for campaigns designed for branding or remarketing.
- Video ads: Video ads are placed on YouTube and the Google Display Network and can appear in a variety of formats such as bumper ads, in-stream ads, or display network ads. Video ads are great for increasing brand awareness and engagement campaigns.
- Shopping ads: These special ads are displayed in Google Shopping results and sometimes also in Google search results. They show product details such as images, prices and the name of your store and are particularly effective for businesses operating in e-commerce.
- App Ads: App ads are used to promote mobile apps and can appear in search results, on the Google Display Network, YouTube and the Google Play Store. They can drive downloads, interactions and conversions for mobile apps.
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Frequently Asked Questions
Questions & answers about Google Ads
The performance of Google Ads campaigns can be improved by continuously optimizing ads, bids, keywords and audiences. It is important to analyze the performance data of your campaigns, perform A/B tests and make adjustments to increase the effectiveness of your campaigns. We are happy to support you in carrying out the necessary steps.
In order to start a Google Ads campaign, your company must first have a Google Ads account. Once your account is created, we can set up a campaign for you, select keywords, create ads and work with you to set the budget. It’s important to regularly monitor and optimize your campaigns so that you can achieve the best possible results.
Even if you only have a limited budget, you can run successful Google Ads campaigns with our help. This requires a careful selection process to choose keywords with low competition in order to design targeted ads based on them. Budget optimizations and continuous adjustments are helpful to achieve maximum results with your existing budget.
Common mistakes when using Google Ads include inadequate keyword research, poorly designed ads, inappropriate bidding strategies, insufficient budgeting and neglecting ad optimization, as well as failing to analyze your campaign’s performance data.
Remarketing allows you to retarget users who have previously visited your website by presenting them with targeted ads. These ads appear to users when they visit other websites in the Google Display Network or perform Google search queries.
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