Meta ads agency

Digital marketing experts
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Our services & levers in the area of Meta ads

Meta ads are advertisements that are placed on the Meta (formerly Facebook) platforms. They offer advertisers the opportunity to specifically address their target groups and use various ad formats to achieve their marketing goals. Meta Ads enable detailed targeting and offer powerful analysis tools for measuring the success of advertising campaigns.

Budget

The ability to control the budget and bids for Meta ads individually gives you full control over your advertising spend and the performance of your campaigns. By setting a daily budget or adjusting bids, you can ensure that your ads are competitive in relevant auctions while achieving the desired results. Flexible control of budgets and bids allows us to manage your campaigns efficiently and ensure we get the best possible result from your advertising budget.

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Reach

Meta ads give you access to platforms such as Facebook and Instagram, which have an enormously high user base. As a company, you can benefit from this reach when publishing your campaigns.

Precise targeting

Meta ads allows you to precisely select and address your target groups based on demographic characteristics, interests, behaviors and other criteria, which increases the efficiency of your campaigns.

Diverse ad formats

With Meta ads, different ad formats such as image ads, video ads and carousel ads are supported, allowing you to present your advertising messages in a diverse and engaging way.

Measura­bility & analytics

Meta ads provides detailed insights into the performance of your ads, including metrics such as impressions, clicks and conversion rates, allowing you to accurately measure and analyze your campaign success.

Continuous optimi­zation

Meta ads' analytics tools allow us to continuously optimize your campaigns by adjusting targeting options, budget allocation and other factors to achieve better results.

Scalability

Meta ads gives you the ability to scale your campaigns quickly and easily by adjusting budgets and ads to meet changing market conditions and newly set goals of your company.

Which ad formats are suppor­ted by Meta ads?

Good question!

Meta ads support a wide range of ad formats that allow you to present your advertising messages in a diverse and engaging way. These include:

  1. Image ads: Static ads consisting of a single image and accompanying text. They are well suited for simple messages or visually appealing content.
  2. Video ads: Ads that include moving image content such as videos or animated graphics. Video ads allow you to present your messages in a dynamic and engaging way.
  3. Carousel ads: Ads that allow you to present multiple images or videos within a single ad. Users can scroll through the different elements, allowing you to show multiple aspects of your offer.
  4. Story ads: Ads that appear in the story sections of platforms such as Facebook, Instagram and Messenger. They present visual content in a full-screen format and offer an immersive way to capture users’ attention.
  5. Messenger ads: Ads that appear in the chat section of Facebook and allow direct interactions with users. They can contain text, images, videos and call to action buttons and are well suited for personalized marketing messages.
  6. Ads in the Audience Network: Ads that are displayed on websites and in apps that are part of the Meta Audience Network. The ads can have different formats and extend the reach of your advertising campaigns.
  7. Marketplace ads: Ads that appear in the Marketplace section of Facebook, where users can buy, sell or trade products. They allow you to promote your products directly to potential customers.
  8. Collection ads: Ads that present a selection of products or items in a carousel format. Users can access the products directly and learn more about them, making the buying process easier and faster.

How is the success of a Meta Ads campaign measured?

Like a puzzle: each metric adds another piece to the overall picture.

The success of a Meta ads campaign can be measured using a variety of metrics, including clicks, impressions, conversion rates, cost per conversion, reach, engagement and ROI (return on investment). By analyzing this data, we can help you develop an in-depth understanding of how well your ads are performing, which audiences are responding best and what optimizations need to be made to continuously improve your campaign performance. Continuously monitoring and adjusting your campaigns based on the data collected is crucial to achieving the desired result and increasing your business success in the long term. Our experts are on hand to ensure that your Meta Ads campaigns are effective and designed to improve your marketing objectives.

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine

Frequently Asked Questions

Questions & answers about Meta ads

A variety of measures can be taken to optimize Meta ads campaigns. These include customizing the look of the ad, fine-tuning the targeting, adjusting budgets and bids, and continuously analyzing and optimizing campaign performance. By implementing these strategies, we can ensure that your ads are effective and help you achieve your marketing goals.

The advantage of Meta ads is that they enable broad reach, precise targeting, diverse ad formats, detailed measurability and analysis, continuous optimization options, scalability and flexibility. The versatile functions make Meta ads an extremely attractive option for companies that want to address their target groups effectively in order to achieve their marketing goals in the best possible way.

Yes, Meta ads support retargeting strategies where ads are targeted to people who have previously interacted with your brand or products. By implementing retargeting, you can retarget potential customers who have already shown interest and guide them further along the buying process. This allows you to strengthen customer loyalty, increase brand awareness and increase the likelihood of conversions by presenting relevant offers or content that is aligned with previous user behavior.

Our agency offers you the opportunity to achieve your marketing goals in an effective way. We develop customized advertising strategies, create high-quality ad campaigns, perform precise targeting, continuously optimize the performance of your campaigns and provide detailed analytics to measure and improve the success of your campaigns. By working with Loyamo, you can be sure that your advertising campaigns on Meta’s platforms are optimized to achieve your marketing goals.

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We are passionate about our work and develop individual strategies.

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