🚀 New Performance Max features 2025 – what you need to know! 🚀
Google has rolled out some exciting updates for Performance Max campaigns at the start of the year! 🔥 Here are the most important new features:
✅ Keyword & brand exclusions – Finally more control over unwanted terms!
URL rules for product feeds – integrate target pages even more specifically.
✅ Better targeting – now exclude age groups & devices individually.
✅ High Value New Customer Mode – focus on valuable new customers.
✅ More detailed search topic analysis – More transparency on where the terms come from.
