📢 New Instagram format 😱
What does this mean for your social media strategy?
Instagram is changing the profile grid! Instead of the usual 1:1 format, posts are now displayed in 4:5 portrait format (1080 x 1350 pixels). This means more space for visual storytelling 🎨 and better utilisation of mobile screen space. However, older posts may now be unfavourably cropped.
How can you optimise your content?
✅ Check existing posts – Check whether older posts are being cropped and adjust them if necessary.
✅ Create future posts in 4:5 format – Place important elements in the centre so that they are clearly visible everywhere.
✅ Use flexible design – puzzle feeds could now be problematic, so use modular layouts instead.
Conclusion: This change requires a bit of adjustment, but it also offers you the chance to strengthen your brand presence on Instagram and become even more creative! Use the extra space for stunning visuals and stay flexible to get the most out of your social media strategy.
