💡 Advertising in ChatGPT: OpenAI tests new monetisation strategy
OpenAI has announced that it will be displaying advertisements in ChatGPT in future. The test phase will start exclusively in the USA and only for users who use ChatGPT for free or with the low-cost Go tariff.
👉 The ads will be displayed at the end of the organic response. They will be clearly marked as advertising and, according to OpenAI, will have no impact on the response itself.
Currently, advertising is only being displayed via selected partners as part of a closed US pilot phase. There is no open booking platform yet.
Our assessment:
ChatGPT Ads could offer potential in the mid-funnel (consideration), but they are no substitute for search campaigns.
A rollout in Europe is not expected until mid-2026 at the earliest. No concrete timelines have been announced yet.
