Offpage SEO

From Munich out into the world: Your SEO agency for sustainable success.

With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
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Our services in the area of Offpage SEO

A good ranking in the search results is important. As an SEO agency, we therefore analyze the individual requirements for your website and take the right measures.

Offpage SEO

In addition to the SEO on your website itself, which you are responsible for, it is also important to let external websites work for your own success. The quality of the content on your website is decisive for whether the information it contains is also relevant for users of other websites. Better rankings can be achieved by linking your content to external websites. We help you to increase your visibility in the long term – so that your site remains relevant in the future!

Offpage SEO
✔ Better Google rankings

Through specifically planned measures, we increase your visibility, secure top rankings and maximize your findability.

✔ Higher website authority

Backlinks from reputable websites increase domain authority, which Google sees as a sign of relevance and trustworthiness.

✔ Improved Branding

Through mentions and links on various platforms, your own brand becomes better known and reaches a larger audience.

✔ Increased website traffic

Through targeted optimization, we attract more visitors, increase your traffic and create the basis for your online success.

✔ Building collaborations

Off-page SEO measures such as guest posts or collaborations with influencers promote the development of relationships.

✔ Trustworthiness

With transparent methods and sustainable success, we strengthen your target group's trust in your online presence.

Offpage SEO pays off!

However, it often takes at least three months for optimizations to take effect.

Offpage SEO includes all measures that take place outside your website to strengthen its authority and visibility. Search engines evaluate signals such as backlinks, social media mentions and overall online presence as indicators of relevance and trustworthiness. The right off-page strategy promotes your brand awareness, increases organic traffic and improves your rankings and conversion rates in the long term.

Our offpage SEO services

Targeted measures for lasting success.

1. Link building

Link building is at the heart of every successful off-page SEO strategy. We increase the authority of your website by building high-quality backlinks from trusted and topically relevant domains. Backlinks not only serve as a strong signal for search engines, but also increase your organic traffic and strengthen your reputation as an expert in your field. Avoid common link building mistakes: Our team ensures that your link building strategy is effective and low-risk. Mistakes such as buying low-quality links, unnatural anchor texts or a lack of diversification of link sources are avoided so that you can benefit from long-term results.

2. Backlink Audit

A backlink audit analyses your entire backlink profile and identifies both strengths and potentially harmful links. The aim is to remove toxic links and avoid risks such as Google penalties. In addition, new link building potential can be discovered through competitive analyses.

Important metrics in a backlink audit:

  • Domain rating: Evaluates the quality of the domains providing the links.
  • Domain and link popularity: Measures the number and relevance of backlinks.
  • Broken backlinks: Replaces broken links with working alternatives.
  • Topic relevance: Ensures that links come from the appropriate topic area.
  • Follow/no-follow ratio: A natural ratio is crucial.
  • Anchor texts: Naturally designed and clear link texts without keyword spam.
  • Top-level domains: Links from local TLDs such as.de appear more relevant and trustworthy.
  • Link source: The reputation and visibility of the linking domain determine the quality of a link.

With a regular audit, you protect your website from ranking losses due to spam links and ensure that your backlink profile always remains natural and of high quality.

3. content marketing and seeding

High-quality content is the basis for successful link building. Our content marketing team creates appealing content such as blog articles, videos or infographics that generate valuable backlinks. With targeted content seeding, we distribute your content on relevant platforms to maximise reach and authority.

Why Loyamo as your offpage SEO agency?

Customised strategies and transparent results.

  • Long-standing expertise: Our experienced SEO specialists know how to effectively implement backlink strategies and off-page optimisation.
  • Personalised support: We develop a customised off-page strategy for each customer that perfectly matches the goals and needs of your company.
  • Transparent reports: You will receive regular updates and detailed reports on the progress of your measures.
  • Protection against Google penalties: We protect your website from penalties with backlink audits and a well-thought-out link-building strategy.

Our approach as an offpage agency

From analysis to continuous optimisation – everything from a single source.

Analysis and strategy development
We start with a comprehensive analysis of your current backlink profile to identify strengths, weaknesses and risks. On this basis, we develop a customised off-page strategy.

Implementation and monitoring
Our measures include building high-quality backlinks, content seeding, guest contributions and working with influencers. Continuous monitoring ensures that the measures remain effective and achieve the desired results.

Backlink audit and optimisation
With regular backlink audits, we ensure that your links meet Google’s quality standards. Toxic links are removed, and new potential for link building is tapped.

Reporting and adjustment
Detailed reports give you insights into progress. We analyse the results and adjust the strategy on an ongoing basis to ensure maximum success.

Minimise risks: Avoiding Google Penalties

Protect your website with a clean link building strategy.

  • Manual penalties: Google will notify you of violations caused by unnatural links.
  • Algorithmic penalties: Since the 2016 Penguin update, toxic links can automatically lead to a loss of visibility.

 

Our experts ensure that your backlink profile remains secure and your rankings are not jeopardised.

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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benedikt mueller
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Last week we did a complete website, Google SEO and SEA relaunch with Loyamo.

Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!

Benedikt Müller, Owner, Physio Station AG
saurer website
Lea-Saurer
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
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malte-mattick
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We have been working with Loyamo on a basis of trust for years.

The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.

Malte Mattick, Marketing Manager Website, TUM Campus Heilbronn
mr marine website
Sara-Bernardi
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our SEO & LinkedIn strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine
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We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
holidaycheck website
christian-huebsch
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In recent years, we have relied on Loyamo's support in all SEO matters.

We were able to draw on extensive and elaborate analyses as well as advice and support in technical SEO. We particularly appreciate the open exchange and honest feedback as well as the expertise and experience of Loyamo employees.

Christian Hübsch, SEO Lead, HolidayCheck
roomours website
andreas-struppler
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For us, the collaboration with Loyamo makes perfect sense.

For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.

Andreas Struppler, Director, roomours GmbH
ottonova website
charlotte-altmann
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The cooperation with Loyamo so far has always been characterized by expertise, openness and fun at work.

Thanks to the competent support, we have developed a precise roadmap for expanding our digital SEO visibility and can now implement it. We would like to thank Loymao for their excellent work and look forward to working with them in the future.

Charlotte Altmann, former Team Lead Content Marketing, ottonova
studienkreis website
Stefan-Detering
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
matchrs website
paola elisa
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As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs
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Loyamo has established itself as an important SEO partner for C&A over the past few years.

We appreciate the high quality and strategic advice and the open discussions about the daily challenges in SEO. We look forward to working with Loyamo in the future and are absolutely convinced that we can benefit from Loyamo’s expertise.

Patrick Grunwald, Head of SEO, C&A
swissdj website
david gruber
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Loyamo's expertise in search engine optimization has led to a significant increase in organic traffic to our website.

The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.

David Gruber, CEO, SWISS DJ
viu website
jochen-mumme
viu-eyewear
Loyamo has significantly strengthened our online presence with their in-depth SEO expertise.

Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.

Their transparent communication and professional approach set the standard for a lasting and successful collaboration.

Jochen Mumme, Vice President Marketing, VIU Eyewear

Frequently Asked Questions

Questions & answers on offpage SEO

Was kostet Offpage SEO?

The costs for good offpage SEO cannot be generalized. A good offpage SEO agency is characterized by not offering “packages” at fixed prices. The extent and scope of analyses, tests and consulting will vary depending on the individual starting position and the goals being pursued.

You can measure the success of off-page measures by analyzing the number and quality of backlinks, monitoring domain and page authority and observing referral traffic. Changes in keyword rankings, social media interactions and brand mentions are also important indicators of success.

The duration of off-page optimization varies depending on the initial situation and competitive environment, but the first results are usually visible within a few months. However, continuous and long-term support is necessary to ensure sustainable success and further increase visibility.

No. The requirements for a website can change on a daily basis. Ideally, SEO should be an ongoing process in which you regularly question the status quo, continuously review it, take measures and make adjustments.

Finding a good offpage SEO agency is often not that easy, as the market has become almost unmanageable for laypeople. The agency landscape is very heterogeneous and there are some agencies that are all too happy to advertise with the latest certifications and awards or cite a large number of DAX30 companies as references. The most important differentiating criterion on which you should base your decision is the personal interview. Get in touch with the offpage SEO agency and arrange a non-binding meeting. This will help you, but also the agency, to get an idea of the potential and the costs involved. At this point, we would like to point out that you should never agree to monthly offpage SEO packages at a fixed price. On the one hand, there are small sites that have a lot of untapped potential and therefore require a lot of effort and, on the other hand, there are also large sites that already exploit a lot of potential in offpage SEO and require little effort. For this reason, we at Loyamo always start all SEO projects with an SEO Quick Check, which helps us to estimate the effort required for your project. This is followed by a full SEO audit and implementation of the measures or monitoring of the implementation of the measures. The most important aspects when looking for an agency are

  • Obtain recommendations from reputable sources
  • Ensure that the consultant and the offpage SEO agency have a professional appearance
  • Have the procedure for the services explained to you in detail
  • Agree on sensible order packages and contract durations
  • Insist on transparency in terms of prices and reporting

Link building focuses on building backlinks from external websites to improve the authority and ranking of your own website. Content marketing, on the other hand, aims to create and distribute valuable and informative content to increase the interest and engagement of your target audience. However, both strategies complement each other ideally, as high-quality content promotes natural backlinks and thus supports link building efforts.

A backlink audit should be carried out regularly to continuously monitor your own link profile. This allows you to determine whether and which new links have been added, whether important backlinks have been removed or no longer work, and which link building measures promise success in the future. A backlink audit should therefore be carried out at least once a year, and more frequently if necessary for more precise monitoring.

Become an SEO professional with our SEO seminar

Learn everything about search engine optimization and how you can increase your own online presence in our SEO seminar. Practical exercises and case studies will help you to internalize the content you have learned and apply it to your company.

You can take part in one of our SEO seminars either online or on site.

We cover the following content in focused small group training:

  • SEO overview
  • Technology and content SEO
  • AI in SEO
  • Important tools
  • Measuring KPIs
  • Evaluate trends
  • Keyword research
Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016
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We have worked for 212 clients since 2016.
INDUSTRIES
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We support companies from 23 different industries.
SATISFACTION
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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