Amazon account optimization

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Our services & levers in the area of Amazon account optimization

In the dynamic world of e-commerce, optimizing your Amazon account is a crucial step in successfully standing out from the competition.

Product description

The product description should advise the customer as much as possible in their purchasing decision process and persuade them to buy. For this reason, unique content written in an active and emotional style is essential. As you have 2000 characters of space available, you have the opportunity to write longer, supplementary texts to present your product in the best possible light. More extensive and detailed information about the product increases customer interest. We are happy to support you in creating and adding unique content to your Amazon account.

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Better visibility & rankings

With meaningful titles, optimized product descriptions, relevant keywords, etc., products can be more visible in Amazon search results. This leads to better rankings and increases the chance that potential customers will become aware of your offer.

Increase in sales figures

A well-optimized product page can improve the conversion rate as it appeals to potential customers. Clear product information, appealing images and positive customer reviews can increase buyer confidence and lead to a higher willingness to buy.

More efficient ad campaigns

When using Amazon advertising, optimized product pages can lead to more effective campaigns. Clear product presentation and relevant keywords help to better target audiences and maximize the efficiency of advertising spend.

Improved customer reviews

An optimized customer experience, from product presentation to after-sales service, can lead to positive customer reviews. These reviews are crucial for buyer confidence and can influence the ranking in search results.

Adjustment to Amazon guidelines

By regularly optimizing your Amazon account, it always stays in line with the platform's changing policies. This minimizes the risk of possible account suspensions or other negative effects.

Competitive advantage

Effective optimization can offer a significant competitive advantage. Products that are well presented and optimized have a better chance of standing out from the competition and attracting customers.

What happens during Amazon account optimization?

Get better positions in the product listings!

Did you know that Amazon is not only a web store, but also one of the most successful search engines? And since the basis of every search engine is an algorithm, it is possible to optimize wherever people are searching. Amazon account optimization is all about improving the positioning and listing of sellers’ and vendors’ products. If you want to sell a product on Amazon, you need a good ranking in the online retailer’s search results.

The basis of Amazon account optimization is the Amazon ranking algorithm, which determines the arrangement of products in the search results. This is defined by two factors – the keyword factors and the performance factors. As the algorithm evaluates whether and to what extent content matches a search query, the focus of Amazon account and product optimization is on improving the keyword factors. Keyword relevance plays a role here, which provides information on how well the search query entered matches a specific product. This means that the better the search query matches the product, the better the ranking in the Amazon listing. Amazon account optimization is therefore worthwhile for retailers in any case! As an Amazon SEO agency, we would be happy to work with you to optimize your product listing.

Why is Amazon account optimization useful?

Good question!

By carefully optimizing your Amazon account, you can improve the visibility and thus the ranking of your products! This leads to an increase in traffic and conversions, which has a correspondingly positive effect on your sales.

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Frequently Asked Ques­tions

Questions & answers about Amazon account optimization

Similar to Google, potential customers mainly look at the first search results on Amazon. Or have you ever bought a product on the 142nd page? Probably not. So if you are positioned high up in the results, you have a better chance of selling your products. With careful Amazon account optimization, you can improve your product listing ranking and thus increase your conversions and sales.

How the products are arranged within the search results on Amazon is determined by the online retailer’s ranking algorithm. In the first step, it filters all products that match the content of the search query and sorts them according to their purchase probability. The more relevant a product is for a search query, the higher the positioning of the item. The algorithm is defined by two factors: keyword factors and performance factors. You can use Amazon Account Optimization to improve your product listing.

Amazon account optimization is all about ensuring that your products are positioned as high up as possible in the search results. However, in order for the items to appear in the first listings at all, they must also be found by customers. With Amazon, the keywords and the extent to which they match the search query play a particularly important role. Therefore, the first step is to find out which keywords are relevant for your product and should definitely be included in your listing. Because if a search term does not appear in your listing, it will generally not appear in the search results either.

In addition to the keyword factors, the performance of your Amazon account also plays a role in whether you sell successfully on the Marketplace. Amazon is particularly interested in a positive customer experience here, which can be traced back to criteria such as the cancellation or returns rate, the rate of order defects or the contact response time. Amazon also uses reviews and product ratings from customers for the assessment. Positive feedback makes Amazon happy, which then has a positive effect on your sales rank. For a good ranking of your products, you as a retailer should therefore also be well positioned in these areas.

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