No more third-party cookies from 2025! 🍪
Most browsers already use intelligent tracking prevention, which automatically blocks third-party cookies. Google Chrome also wants to abolish third-party cookies for all users from the end of the year.
This poses a major challenge for the tracking of third-party platforms such as Google Ads or Meta Ads. It is important to prepare for this development in good time.
Possible preparations for Google’s abolition of 3rd party cookies:
- Serverside Tracking
- Enhanced Conversions
- Google Consent Mode
