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Third Party Cookies 2025

News

No more third-party cookies from 2025! ­čŹ¬

Most browsers already use intelligent tracking prevention, which automatically blocks third-party cookies. Google Chrome also wants to abolish third-party cookies for all users from the end of the year.

This poses a major challenge for the tracking of third-party platforms such as Google Ads or Meta Ads. It is important to prepare for this development in good time.

Possible preparations for Google’s abolition of 3rd party cookies:

  • Serverside Tracking
  • Enhanced Conversions
  • Google Consent Mode
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