Last month, we had the opportunity to run a workshop on social SEO at ARMEDANGELS in Cologne, focusing on how organic social content can be designed more effectively today to support search, discovery and user queries.
After all, users no longer just search on Google. They look for inspiration on TikTok, for brands and styles on Instagram, for visual ideas on Pinterest, for tutorials on YouTube and for real-life experiences on Reddit.
Organic social content doesn’t just have to be creative. It should also be clearly understandable, easy to find and structured in a way that’s helpful.
The discussion around Reddit, AI search and trust-related topics was particularly engaging: especially when it comes to products and brand values that require explanation, it’s becoming increasingly important to understand genuine user queries and uncertainties.
Many thanks to ARMEDANGELS for their interest, active participation and the open discussion we had there.
