🛒 OpenAI launches online shopping payment function for ChatGPT
ChatGPT already helps millions of people to find the right products.
From now on, ChatGPT can not only provide advice, but also process the purchase directly.
👉 “Instant Checkout” is the name of the new feature that OpenAI has introduced together with Etsy, Shopify and Stripe. You will soon be able to discover products directly in ChatGPT and buy them immediately without leaving the chat. The feature will initially launch for logged-in US users of ChatGPT (Pro, Plus and Free) when purchasing via Etsy. Soon over 1 million Shopify businesses worldwide will follow.
This means: You ask ChatGPT, for example: “What should I get my friend who loves ceramics?”
ChatGPT shows you suitable products, images, reviews and prices.
You can pay directly in the chat with Apple Pay, Google Pay or credit card, without changing tabs or shopping basket.
💡 The technology behind “Instant Checkout” is the new Agentic Commerce Protocol (ACP), which OpenAI developed together with Stripe and makes available as open source. This will enable other e-commerce companies to integrate their own agentic checkout solutions in the future.
OpenAI emphasises that the product recommendations are organic and unsponsored, i.e. based solely on relevance for the user. Companies only pay a small fee per completed purchase.
With this step, OpenAI is taking a major step towards conversational commerce and could change online retail in the long term.
