16.09.2025
1 min.

Digital accessibility is now mandatory!

News

Since 28 June 2025, the Barrier-Free Accessibility Improvement Act (BFSG) has been in force – and with it the legal obligation to make digital products and services accessible.

📌This means that websites, apps and digital services must be designed in such a way that they can be easily used by people with visual, motor or cognitive impairments.

Important: Anyone who does not fulfil the legal requirements must expect fines and legal consequences

❗Affected by the BFSG are, among others, providers of:
– E-commerce & online shops
– Online banking & telecommunications
– Digital service portals & appointment scheduling
– Mobility and ticket booking systems

Micro-enterprises <10 employees & <€2 million turnover are exempt – but user-friendliness is still mandatory!

What does the Accessibility Improvement Act actually require?
Comprehensible texts & clearly structured content.
✅ Alt texts for images & subtitles for videos.
✅ Complete operation via keyboard.
✅ Sufficient contrast and scalable font sizes.
✅ Logical navigation & consistent design.
✅ Compatibility with screen readers and other assistive technologies.
✅ Provision of an accessibility statement.

🔧 Technical basis: Web Content Accessibility Guidelines (WCAG) 2.1 – Level AA

We have also supported numerous customers in recent months – from analysis and optimisation to barrier-free implementation.

Do you want to check whether your website is really accessible? – Then get in touch with us!

You want more?

Sign up now for our newsletter, in which we share exciting online marketing insights from an agency perspective.

More News

Even the best Google Ads strategy only brings real results with a convincing offer. Find out more now!

Clear, short and descriptive URLs improve user experience and click-through rate. Find out more now!

Clear, short and descriptive URLs improve user experience and click-through rate. Find out more now!

Take your online marketing to the next level!
Contact request
Privacy Notice: By submitting this form, your data will be processed to handle your request. For more information, please see our Privacy Policy.
Subscribe to our Loyamo newsletter
so you don't miss any insights!
* input required

You can unsubscribe from the newsletter at any time by clicking on the link in the footer of our emails. For more information, please visit our privacy policy.