As an search engine optimization (SEO) agency, Loyamo helps to increase the visibility of numerous websites of various clients. One measure is off-page optimization, where we aim to ensure that content on the site is designed in such a way that external websites want to link to it and backlinks are generated. Off-page measures also include seeding.
Do you want to increase the visibility of your website and collect backlinks, but don’t have a guide on how to get started? We would like to share our online marketing knowledge and show you insights from our seeding projects.
What is seeding?
Seeding in SEO usually refers to the distribution or publication of content on various platforms to increase its visibility and reach. It involves placing content such as articles, blog posts, videos or infographics in a targeted manner so that they can be discovered by a wider audience.
In the context of SEO, seeding can mean creating high-quality content and sharing it on various relevant websites or social media to generate backlinks. Backlinks are links from other websites that point to your site. Search engines like Google see high-quality backlinks as a sign of a website’s credibility and authority.
Successful seeding can help ensure that content is seen by a greater number of people, which in turn increases the potential for more organic traffic to your website. However, it is important that seeding is done organically and authentically to achieve sustainable results, as excessive or inauthentic seeding can violate search engine guidelines and lead to your site being devalued.
There are various free organic link building tactics. Our offpage SEO team supports you with around 16 specific operational approaches.
Tactics can include:
- Classic content seeding approach
- Expert outreach tactics
- Broken link optimization
- Brand Mentions
- Optimization in interaction with PR
- Reverse images SEO approach
- Niche positioning
How does topic identification work?
We work closely with our clients to identify topics and prepare numerous ideas for possible link providers and content, which we then coordinate together.