Seeding from an agency perspective

Digital Marketing Blog

As an search engine optimization (SEO) agency, Loyamo helps to increase the visibility of numerous websites of various clients. One measure is off-page optimization, where we aim to ensure that content on the site is designed in such a way that external websites want to link to it and backlinks are generated. Off-page measures also include seeding.

Do you want to increase the visibility of your website and collect backlinks, but don’t have a guide on how to get started? We would like to share our online marketing knowledge and show you insights from our seeding projects.

What is seeding?

Seeding in SEO usually refers to the distribution or publication of content on various platforms to increase its visibility and reach. It involves placing content such as articles, blog posts, videos or infographics in a targeted manner so that they can be discovered by a wider audience.

In the context of SEO, seeding can mean creating high-quality content and sharing it on various relevant websites or social media to generate backlinks. Backlinks are links from other websites that point to your site. Search engines like Google see high-quality backlinks as a sign of a website’s credibility and authority.

Successful seeding can help ensure that content is seen by a greater number of people, which in turn increases the potential for more organic traffic to your website. However, it is important that seeding is done organically and authentically to achieve sustainable results, as excessive or inauthentic seeding can violate search engine guidelines and lead to your site being devalued.

There are various free organic link building tactics. Our offpage SEO team supports you with around 16 specific operational approaches.

Tactics can include:

  • Classic content seeding approach
  • Expert outreach tactics
  • Broken link optimization
  • Brand Mentions
  • Optimization in interaction with PR
  • Reverse images SEO approach
  • Niche positioning
In the following, we will discuss the classic content seeding approach.

How does topic identification work?

We work closely with our clients to identify topics and prepare numerous ideas for possible link providers and content, which we then coordinate together.

Finding a topic starts with a brainstorming session. In doing so, we research which link providers come into question. In the next step, we analyze the existing content to find out which link providers are suitable for the respective customer. Topics are then selected and clustered for each link provider category.
We set ourselves the goal of creating a detailed file that records the topics, examples of possible link providers and the rough grouping according to primary link providers.

How do you reach potential partners?

By carrying out the steps just mentioned, you will receive a list of topics that can be tackled. The work is far from over here. Now the actual research of the link providers on the selected topics begins. For example, if you want to include a list of soccer associations on your website because you are writing about upcoming sporting events, you can research them online. Don’t forget the most important details.
Since the link providers should be contacted afterwards, you need at least an e-mail address or a telephone number.
A link provider list usually contains the name, the URL of the website, a short description, a category, the location of the link provider and a contact person.
When researching contact persons, use the details on their website or social media. In our experience, the “Imprint” or the “About us” and “Team” directories contain the most relevant information. In the best case, there is a contact person specifically for PR marketing. Alternatively, editors, managing directors, website administrators or administrative assistants can be contacted.
If no persons are listed on the website or you cannot find the right contact person, you can also write to an “information” e-mail address or call the support telephone number if necessary.
As an offpage agency, however, we can say:
The more the contact person is involved in seeding and the greater the freedom of choice for website topics, the higher the probability of generating a backlink promptly.
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Written by:


Patrick Nies supports numerous clients in many performance marketing channels. He supports companies of different sizes and from different industries in on-page and off-page SEO, affiliate marketing and content as well as project management.

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