YouTube SEO
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of YouTube SEO
We see YouTube not just as a social media platform, but as the second largest search engine in the world. With our YouTube SEO services, we help you to become visible in this dynamic environment.
Keyword research
Our keyword research forms the foundation of your YouTube strategy. We use advanced tools and methods to identify the search terms that your target group actually uses.
We take into account not only the search volume, but also the search intent and the competitive situation to find the optimal balance.
YouTube has over 2 billion monthly users and is one of the largest online and social media platforms. This enormous reach allows you to connect with a diverse audience.
YouTube allows users to interact with your videos. Whether praise, criticism or other comments - interaction with viewers in the comments section of videos is important for YouTube SEO.
YouTube Marketing makes your success measurable as you can analyze all your activities. Key figures such as watch time, clicks or likes provide valuable insights into the effectiveness of YouTube SEO.
Why do you need YouTube SEO?
Good question!
In today’s digital landscape, the importance of YouTube for businesses has grown enormously. With 2.56 billion monthly active users worldwide, the social media platform has established itself as an indispensable online marketing tool. This impressive reach is also reflected in the corporate landscape: 55% of companies worldwide already use YouTube videos as part of their marketing strategy.
Every day we see how competition for attention on YouTube is increasing. Without targeted optimization, even high-quality videos get lost in the crowd. YouTube SEO is the key to standing out from the crowd and reaching the desired target group.
Why is YouTube account optimization useful?
A well thought-out YouTube optimization brings several decisive advantages:
- Better findability in both search engines – YouTube and Google
- Higher organic reach through optimized metadata
- Stronger viewer loyalty and longer playback times
- Increased interaction rates (likes, comments, shares)
- Sustainable channel growth through continuous optimization
Optimized videos not only perform better on YouTube itself, they also appear more frequently in Google search results. This opens up an additional channel through which potential viewers can discover your content.
YouTube optimization is particularly valuable for building trust: a professionally optimized channel signals expertise and seriousness. This is particularly important as YouTube is no longer just an entertainment platform, but the second largest search engine in the world, where countless search queries are processed every day.
Optimizing your YouTube account is not a one-off process, but an ongoing one. We are constantly adapting our strategies to changing algorithms and user habits. Through regular monitoring and analysis, we can measure the effectiveness of the measures and make adjustments where necessary.
The most efficient measures in YouTube SEO
Our tips & tricks for your success on YouTube!
In order to provide our clients with maximum visibility on YouTube, we rely on proven optimization measures that are directly based on the YouTube algorithm. Every day, around 500 hours of video material are uploaded to YouTube every minute, which underlines the importance of a well-thought-out SEO strategy.
We focus on these essential elements during optimization:
- Video quality and content: content must be relevant and valuable to the target audience
- Metadata optimization: Strategic placement of keywords in title, description and tags
- Thumbnail design: Professional, eye-catching thumbnails
- Engagement promotion: Active communication with the community
- Regular uploads: Constant presence for better algorithm rating
A particularly important aspect is the watch time (playback duration). We have found that the average watch time of a video is a decisive ranking factor. That’s why we optimize videos in the first 15 seconds to captivate viewers and keep them watching for longer.
When it comes to technical optimization, we pay particular attention to the file names of our videos. We integrate relevant keywords even before the upload, as this helps the algorithm to better understand the content. We make optimal use of the video description with its 5,000 available characters, placing the most important information in the first 120 characters.
An often overlooked but important aspect is the creation of subtitles. These not only improve accessibility, but also give the YouTube algorithm additional contextual information. We create these manually, as automatically generated subtitles are often incorrect.
Interaction with the community plays a central role in success on YouTube. Every interaction, be it a like, comment or share, is seen as a positive signal by the algorithm. We actively encourage dialog and respond promptly to comments in order to increase the engagement rate.
What makes a successful YouTube thumbnail?
An optimal thumbnail should:
- Use eye-catching, bright colors
- Contain high-contrast text
- Arouse curiosity
- Be easily recognizable even in a small display
- Precisely reflect the video content
How important is viewer interaction?
The YouTube algorithm intensively analyzes the interactions with your video. Comments, likes and shares are important ranking signals. We therefore recommend actively encouraging interaction and involving your community.
Comments, for example, have a very high influence on the ranking, as this gives the algorithm positive signals regarding viewer interaction. Of course, both positive and negative comments have an influence on the rankings of the YouTube video. Whether the influence of negative comments has a positive or negative effect on the ranking is a matter of debate among many YouTube experts.
In addition to the comments, the watch time, i.e. how long users have watched the video, is particularly important for the YouTube video ranking. The likes and shares of a YouTube video are also considered important, as these are clear user signals that show whether they like the video and whether they share it with friends (for whatever reason).
Last but not least, the number of subscribers also has an impact on YouTube rankings as it gives an idea of how many users are basically following the channel. However, the influence of channel subscriptions on the individual video rankings is not seen as decisive or very important, but rather as a “supporting” metric.
Which tools are most effective for YouTube SEO?
For professional YouTube optimization, we rely on a combination of:
- TubeBuddy for keyword research and video optimization
- Google Trends for trend analysis
- YouTube Studio Analytics for detailed performance evaluations
These tools help us to optimize your videos in a targeted manner and continuously improve their performance. We always keep an eye on the latest algorithm changes in order to position your content optimally.
Why Loyamo is your YouTube SEO agency
As a full-service agency, we bring cross-channel expertise to the table, as our team of experts has extensive specialist knowledge. We are available to you as a central point of contact and fulfill the chosen measures with efficient communication and smooth processes. Thanks to our broad range of services, we know how to combine and coordinate the selected online marketing measures. Contact us to benefit from our expertise in YouTube, social media or other online marketing channels.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about YouTube SEO
Use relevant keywords in the video title, description and tags. Create appealing thumbnails, add subtitles and encourage viewer interaction through likes, comments and shares. Regular uploads and high quality content are also important for visibility.
Video length influences watch time, an important ranking factor. Longer videos have the potential to keep viewers engaged for longer, but quality is more important than quantity. Create videos that are long enough to cover your topic comprehensively, but short enough to keep viewers interested.
Thumbnails are extremely important as they create the first impression of your video. An effective thumbnail should use eye-catching colors, contain high-contrast text, arouse curiosity and accurately reflect the video content. It should also be easily recognizable at a small size to increase the click-through rate.
Viewer interactions such as comments, likes and shares are important ranking signals for the YouTube algorithm. They show that your content is well received by viewers. Actively encourage interaction and respond to comments promptly to increase engagement and improve your visibility.
To increase watch time, focus on the first 15 seconds of your video to captivate viewers. Create engaging content that is relevant to your target audience. Use storytelling techniques to maintain interest and structure your videos clearly. Also create playlists to keep viewers on your channel for longer.
The cost of YouTube advertising can vary greatly and depends on many factors. Estimates of the CPV price (cost per view) range from 0.01 to 0.30 euros. The costs depend on the quality factor of the ad and the success of the targeting. An agency will help you to optimize the CPV price and use the budget optimally.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
