Seeding agency

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Our services & levers in the area of seeding

Seeding is a marketing strategy in which content is distributed via various channels in order to increase its reach and visibility. The aim of seeding is to distribute content organically to potential customers or target groups and to arouse their interest in a natural way. By distributing content on relevant online platforms, social media, forums or blogs, the aim is to achieve virality, which leads to increased distribution of the messages. The focus is on creating high-quality and engaging content that encourages sharing and engagement from your target audience.

Channel selection

Choosing the right channels and platforms is a crucial step in implementing a seeding strategy. Depending on the target group and the objectives of your campaign, various channels can be used to distribute the content. These include social media platforms such as Facebook, Instagram and LinkedIn, but also blogs, forums, podcasts and online communities. The choice of channels should be based on a thorough analysis to ensure that the content is presented where the target group is active and engaged.

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Reach & visibility

Seeding makes it possible to distribute content in a targeted manner via various channels and platforms, which leads to a greater reach and increased visibility. As a result, more potential customers can be reached and made aware of your brand.

Organi­c growth

Seeding allows content to be shared and distributed organically by users, leading to natural, exponential growth of your audience. When content is relevant, engaging and of interest to your target audience, users tend to share it voluntarily.

Credibility & trust

Seeding through influencers or opinion leaders can strengthen credibility and trust in your brand. When content is recommended by trusted sources, users are more inclined to trust you and take you seriously.

Targeted approach

Seeding makes it possible to target specific audiences with your content. By selecting the right channels and platforms, we can ensure that your messages reach those who are most likely to be interested in them.

Measurability & optimization

The performance of seeding activities can be evaluated usings metrics such as reach, engagement and CVR. This allows us to monitor the success of your campaign and make adjustments where necessary.

Building a commu­nity

Seeding helps build a loyal following that supports your brand and voluntarily shares and recommends your content. An engaged community can contribute to a vibrant online presence.

How does seeding differ from other marketing strategies such as paid advertising?

Good question!

Seeding and paid advertising are two different approaches in the field of digital marketing that differ significantly in their approach and objectives. Seeding is about distributing content organically via various channels in order to increase its reach and visibility. The focus is on creating high-quality and relevant content that arouses the interest of the target group and encourages sharing. In contrast, paid advertising refers to the targeted use of paid advertising to place content or messages in front of a broad target group and achieve specific goals such as conversions or sales.

While seeding aims for long-term relationships and engagement, paid advertising offers a faster and more targeted way to get content in front of potential customers. The choice between seeding and paid advertising depends on the specific goals of a marketing campaign, the available budget and the preferences of the target audience. In many cases, both strategies can be effectively combined to develop a comprehensive marketing strategy and achieve the desired results. We will be happy to work with you in a personal consultation to determine which strategy is right for your company.

What are best practices for optimizing content for a seeding campaign?

More visibility for your company.

To optimize content for a seeding campaign, there are proven methods that have a significant impact on success. First of all, a thorough target group analysis is essential to understand the interests, needs and behaviors of the target group. Quality is always more important than quantity: content should be high quality, relevant and appealing in order to attract attention. By providing added value, be it through informative, entertaining or inspiring content, you can build a long-term bond with your target group. Visualizing content with images, graphics or videos enhances its impact and makes it easier to share. Stories that appeal to your target group emotionally and create a connection to your brand will be remembered and strengthen the bond. It is important that you adapt your content to the specific requirements and characteristics of different seeding channels. Encouraging active interaction, be it through questions, surveys or comments, will increase engagement. Last but not least, continuous analysis and optimization of your content is crucial to maximize the success of your seeding campaign and identify areas for improvement.

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Frequently Asked Questions

Questions & answers about seeding

Content that is suitable for seeding should not only be relevant and appealing, but also address the interests and needs of the target group. Articles, videos, infographics, images and blog posts are just a few examples of the variety of content that can be used for seeding. Articles can provide in-depth insights, while videos offer a visually appealing way to present information. Infographics can simplify complex data, while images and visual content can quickly grab attention. The choice of format depends on the goals of your campaign, your target audience and your preferred communication channels.

Choosing the right influencers or multipliers requires thorough research and evaluation of potential partners. It is important to consider your target audience, goals and campaign budget. The reach, credibility and target audience of potential partners should also be carefully considered. A collaboration where the partner’s values and goals are aligned with those of the brand can lead to authentic and effective partnerships.

A thorough audience analysis is crucial to ensure that seeding content is relevant and engaging. By analyzing the demographics, behaviors, interests and preferences of your target audience, we can better understand what content will appeal to and excite them. Considering trends and current topics within the target audience can also help to ensure content is relevant and aligns with the interests and needs of your target audience.

The most common mistakes include insufficient research, lack of customization to the target audience, excessive self-promotion and neglecting to interact with the community. Companies should ensure that they understand their target audience and create relevant content that addresses their needs and interests. Excessive self-promotion can lead to rejection from the target audience, while neglecting to engage with the community can affect brand engagement and credibility.

The long-term effectiveness of a seeding campaign requires continuous analysis, adjustments and optimization of the strategy. By monitoring metrics such as reach, engagement, conversion rate and ROI, we can measure the success of your campaigns and adjust the strategy accordingly. Gathering feedback from your target audience and adjusting content and tactics accordingly is crucial to ensure that the seeding campaign is successful in the long term and achieves positive results.

Our work in figures

We are passionate about our work and develop individual strategies.

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CLIENTS SINCE 2016
We have worked for 212 clients since 2016.
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INDUSTRIES
We support companies from 23 different industries.
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SATISFACTION
We have been serving many clients for many years.
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LOYALITY
Loyalty is a top priority for us.
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