Mobile app marketing agency Munich

Optimize your app store presence, run targeted advertising campaigns and improve your performance to make your app more successful and reach more users.

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Our services & levers in mobile app marketing

To improve your mobile app marketing and give your company or app more visibility, there are the following measures that can be customized for you:

Continuous support

We support you in the strategic creation of the relevant accounts for the app evaluation. In doing so, we take both technical and CI requirements into account. In addition, we support you and your IT in the implementation of mobile marketing measures or, if desired, actively implement them for you. If required, our experts will also support you in the creation of specific content in compliance with the respective platform guidelines. In this way, we want to ensure that your mobile app has long-term success.

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✔ Increased visibility

Mobile app marketing makes it possible to improve the visibility of your app in the app stores. Through targeted marketing strategies, such as App Store Optimization (ASO) and advertising campaigns, your app can be placed more prominently in search results and recommendations. This leads to higher discovery by potential users and increases the reach of your app.

✔ Targeted user approach

App marketing allows you to address specific target groups. By targeting your advertising campaigns to demographics, interests and behaviors, we can ensure that your app is promoted to the users who are most likely to be interested in the features offered. This increases the efficiency of marketing spend and boosts conversion rates.

✔ Data-driven optimization

Mobile app marketing offers the opportunity to analyze user behavior within the app. By evaluating data such as app usage duration and interactions, we can continuously optimize your strategies. The data-based adjustments make it possible to improve the user experience, increase your app performance and thus maximize the success of your app.

What is mobile app marketing?

The strategic promotion of mobile applications through targeted advertising measures.

The term mobile app marketing generally refers to the promotion of mobile applications, so-called apps or PWAs, in order to promote the popularity and number of installations of this application. This includes App Store Optimization (ASO) as well as paid app promotion campaigns via various marketing channels and platforms.

Why is mobile app marketing useful?

Increase the visibility of your app.

Interesting for app developers and companies of all kinds:

Every app needs users to be successful. An efficient mobile app marketing strategy can address the app’s target group and encourage them to download it. As a mobile app marketing agency, we are happy to take on the task of optimizing your app store presence and effectively increasing download figures through targeted paid measures.

First analyze – then act!

With our many years of expertise and the best tools, we help you to set yourself apart from the competition. We first analyze your current status quo and then develop measures that are tailored to your business goals.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn

Frequently Asked Ques­tions

Questions & answers about mobile app marketing

What do I need to consider when evaluating apps?

Regardless of the platform on which an app is to be advertised, a functioning success tracking system is an absolute must! No paid app campaigns should be carried out before the tracking of an app has been set up, as the effect of the individual advertising measures is difficult or impossible to evaluate. App tracking is therefore the basis for clean reporting and efficient control of mobile app marketing measures.

As a general rule, it is important for every company that offers an app on an app marketplace to optimize its App Store presence. Neither the size nor the sector of the company plays a role here. Whether it’s a shopping, gaming, lifestyle or weather app. Findability in the store and the first impression are decisive for the download decision. Optimize your App Store presence to set yourself apart from the competition.

In principle, almost all platforms and networks are suitable for promoting apps. Depending on the target group and type of app, one channel or another is more suitable. Social networks, display ads or search engines are particularly suitable for advertising mobile apps. The most popular advertising platforms for app installs include Facebook, Google Ads, Apple Search Ads, TikTok and LinkedIn. However, affiliate partners or internal company email newsletters can also have a positive influence on the number of app downloads. Depending on the app and target group, the respective mobile app marketing measures should therefore be planned carefully.

The first step was to decide on which platform the app should be advertised. The respective SDK (Software Development Kit) should then be integrated into the app in order to better track the performance of the measures. These SDKs are provided free of charge by Facebook, Google and others and must be used for both Android and Apple. But an app can also be advertised without SDKs. However, this is not recommended, as otherwise no conclusions can be drawn about the success of the campaign. You should therefore only start promoting the app once the technical requirements have been met in order to make efficient use of your marketing budget.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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