Mobile app marketing

From Munich out into the world: Your mobile app marketing agency for sustainable success.

With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.

Our services in the area of mobile app marketing

To improve your mobile app marketing and give your company or app more visibility, there are the following measures that can be customized for you:

Mobile analytics

Like web tracking, mobile app tracking is also essential for business success. It serves as the basis for measuring user behavior and evaluating the success of individual marketing measures. Without mobile analytics, it is almost impossible to conduct efficient mobile app marketing, as important insights into user behavior and the nature of the actual user base are missing. Tracking should therefore always be implemented before paid measures are implemented to promote the app. However, it is not only the promotion of the app that benefits from mobile analytics. Topics such as conversion optimization or general improvements in app performance can also be better analyzed and implemented with an analytics system. We optimize your app install campaigns across various channels to ensure long-term success.

App Store optimization

Just as SEO (Search Engine Optimization) plays a major role for classic desktop or mobile websites, App Store Optimization (ASO) is very important in mobile app marketing. This can also be divided into on-page and off-page optimization. Important factors are, for example, the number and quality of ratings or the number of installations and uninstallations of the app. In the on-page area, the keywords used and stored play a particularly important role. These should therefore be closely scrutinized in order to rank for the relevant keywords in the app stores and thus be findable. We support you in identifying relevant keywords to ensure that your app is targeted precisely to the respective app marketplaces.

Conversion optimization

Usability and user experience are essential, especially for shopping apps, but also for all other in-app transactions. Apps should always be optimized for the user. As apps are usually used on a smartphone, it is essential that they are presented in a way that is satisfactory for the user on the relatively small display. Important influencing factors are, on the one hand, technical aspects such as the performance values of the app. On the other hand, the use of gestures or the layout of the screens also play a decisive role. By examining user behaviour, user labs and the resulting A/B testing and conversion optimization, transaction barriers can be removed and the success of the app increased.

Paid advertising

Paid advertising in mobile app marketing refers to all non-organic measures for promoting an app. These include, for example, display ads on websites or in other apps, ads in the app stores or in search engines as well as ads in social networks. Print advertising or TV commercials for the app, for example, are less common and far more expensive. The channel focus can vary greatly depending on the type of app and its target group. It is therefore necessary to evaluate on a case-by-case basis which channels make sense for promoting the app in question and to what extent. The best-known channels are Google Ads, Apple Search Ads, Facebook, Instagram or the still young medium TikTok. We support you in the selection of suitable advertising measures.

Continuous support

We support you in the strategic creation of the relevant accounts for the app evaluation. In doing so, we take both technical and CI requirements into account. In addition, we support you and your IT in the implementation of mobile marketing measures or, if desired, actively implement them for you. If required, our experts will also support you in the creation of specific content in compliance with the respective platform guidelines. In this way, we want to ensure that your mobile app has long-term success.

✔ Increased visibility

Mobile app marketing makes it possible to improve the visibility of your app in the app stores. Through targeted marketing strategies, such as App Store Optimization (ASO) and advertising campaigns, your app can be placed more prominently in search results and recommendations. This leads to higher discovery by potential users and increases the reach of your app.

✔ Targeted user approach

App marketing allows you to address specific target groups. By targeting your advertising campaigns to demographics, interests and behaviors, we can ensure that your app is promoted to the users who are most likely to be interested in the features offered. This increases the efficiency of marketing spend and boosts conversion rates.

✔ Data-driven optimization

Mobile app marketing offers the opportunity to analyze user behavior within the app. By evaluating data such as app usage duration and interactions, we can continuously optimize your strategies. The data-based adjustments make it possible to improve the user experience, increase your app performance and thus maximize the success of your app.

What is mobile app marketing?

The strategic promotion of mobile applications through targeted advertising measures.

The term mobile app marketing generally refers to the promotion of mobile applications, so-called apps or PWAs, in order to promote the popularity and number of installations of this application. This includes App Store Optimization (ASO) as well as paid app promotion campaigns via various marketing channels and platforms.

Why is mobile app marketing useful?

Increase the visibility of your app.

Interesting for app developers and companies of all kinds:

Every app needs users to be successful. An efficient mobile app marketing strategy can address the app’s target group and encourage them to download it. As a mobile app marketing agency, we are happy to take on the task of optimizing your app store presence and effectively increasing download figures through targeted paid measures.

First analyze – then act!

With our many years of expertise and the best tools, we help you to set yourself apart from the competition. We first analyze your current status quo and then develop measures that are tailored to your business goals.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear

screencapture-chn-tum-de-2023-12-27-10_18_19

Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn

Frequently Asked Questions

Questions & answers about mobile app marketing

Regardless of the platform on which an app is to be advertised, a functioning success tracking system is an absolute must! No paid app campaigns should be carried out before the tracking of an app has been set up, as the effect of the individual advertising measures is difficult or impossible to evaluate. App tracking is therefore the basis for clean reporting and efficient control of mobile app marketing measures.

As a general rule, it is important for every company that offers an app on an app marketplace to optimize its App Store presence. Neither the size nor the sector of the company plays a role here. Whether it’s a shopping, gaming, lifestyle or weather app. Findability in the store and the first impression are decisive for the download decision. Optimize your App Store presence to set yourself apart from the competition.

In principle, almost all platforms and networks are suitable for promoting apps. Depending on the target group and type of app, one channel or another is more suitable. Social networks, display ads or search engines are particularly suitable for advertising mobile apps. The most popular advertising platforms for app installs include Facebook, Google Ads, Apple Search Ads, TikTok and LinkedIn. However, affiliate partners or internal company email newsletters can also have a positive influence on the number of app downloads. Depending on the app and target group, the respective mobile app marketing measures should therefore be planned carefully.

The first step was to decide on which platform the app should be advertised. The respective SDK (Software Development Kit) should then be integrated into the app in order to better track the performance of the measures. These SDKs are provided free of charge by Facebook, Google and others and must be used for both Android and Apple. But an app can also be advertised without SDKs. However, this is not recommended, as otherwise no conclusions can be drawn about the success of the campaign. You should therefore only start promoting the app once the technical requirements have been met in order to make efficient use of your marketing budget.

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016

We have worked for 212 clients since 2016.

INDUSTRIES

We support companies from 23 different industries.

SATISFACTION

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We have been serving many clients for many years.

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Loyalty is a top priority for us.

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