Mailchimp agency
From Munich into the world: Your Mailchimp agency for sustainable success.
Reach your customers in a targeted manner with effective email marketing. As a certified Mailchimp agency, we are here to help you.
Our services in the area of Mailchimp agency
Email marketing is still one of the most effective channels when it comes to strengthening customer relationships and acquiring new customers. As an official Mailchimp partner agency, we support companies in the holistic implementation of email marketing campaigns – from strategy to automation.
Strategic consulting
A clear strategy is the basis for successful email marketing. We analyse your target groups, sales processes and existing marketing measures in order to derive an effective Mailchimp strategy. We define clear goals, develop a suitable campaign architecture and align all measures with your customer journey. Our aim is to integrate Mailchimp seamlessly into your overall communication and achieve measurable results.
In addition to email marketing, Mailchimp also supports social media ads, SMS and landing pages. This allows you to manage all your customer communication centrally in one place.
The seamless connection to shop systems such as Shopify or Magento enables personalised product recommendations, shopping basket abandonment emails and sales tracking directly from the newsletter.
Mailchimp enables emails to be sent automatically based on user behaviour or defined triggers. This saves time and ensures a targeted customer approach.
Recipients can be precisely segmented according to interests, behaviour or location. This increases the relevance and opening rate of mailings.
Thanks to a good reputation with email providers and a professional infrastructure, Mailchimp emails usually end up reliably in the inbox instead of the spam folder.
Mailchimp supports the implementation of the General Data Protection Regulation, e.g. through double opt-in and legally compliant consent processes.
What is Mailchimp?
The leading platform for email marketing and marketing automation
Mailchimp is one of the world’s leading platforms for email marketing and marketing automation. The cloud-based software enables companies to create professional newsletters and email campaigns, send them to defined target groups and precisely analyse their success. All important functions are centralised in an intuitive user interface.
A key advantage of Mailchimp is its user-friendliness. Both small companies and large teams can design email layouts, manage contact lists and set up automated processes with just a few clicks. This not only allows recurring tasks to be mapped efficiently, but also creates customised user experiences. Mailchimp also offers a variety of interfaces to common CRM systems, e-commerce platforms and other tools. This seamless integration makes it possible to use customer data in real time and tailor campaigns to the behaviour, interests and activities of recipients. Mailchimp is suitable for both beginners and growing companies with more complex requirements. Powerful functions such as target group segmentation, A/B testing, dynamic content and detailed reporting help to manage and sustainably optimise email marketing based on data.
Your advantages with Mailchimp
What makes Mailchimp the ideal solution for modern email marketing.
Central platform for email marketing and CRM
Mailchimp combines email marketing, target group management and simple CRM functions in a single application. This means that contacts can not only be managed, but also segmented in a targeted manner and addressed automatically.
User-friendliness
Mailchimp impresses with an intuitive interface and a drag-and-drop editor that enables professional campaigns even without prior knowledge. Newsletters can be designed, automated routes created or target groups set up with just a few clicks.
Seamless integration into common systems
The platform can be easily connected to common e-commerce, CMS and CRM systems, including Shopify, WordPress, Salesforce and many more. The data flows automatically between the systems and enables consistent communication across all channels.
Segmentation and target group analysis
Contacts can be segmented based on a variety of criteria, such as behaviour, interests or user-defined fields. This allows content to be targeted in a differentiated manner and the relevance of communication to be significantly increased.
Marketing automation
Mailchimp enables the creation of complex automation paths along the customer journey – from welcome series to behavioural or event-based processes. These processes can be flexibly adapted and continuously optimised.
Transparent and scalable pricing structure
Mailchimp offers a clear pricing structure with free and paid tariffs that are scaled according to the range of functions and number of contacts. This allows companies to start small and flexibly adapt the plan to their growth.
Loyamo is a certified Mailchimp partner
As a certified Mailchimp partner, we have in-depth expertise in one of the world’s leading platforms for email marketing and marketing automation. As an official partner agency, we have been tested and trained by Mailchimp to professionally implement even complex campaigns and automations. By working closely with Mailchimp, we gain early insights into new functions and best practices that we can utilise directly for our customers. From strategic planning and the creation of professional templates to data-driven analyses, we develop customised solutions for companies of all sizes. With us as a Mailchimp partner, companies can be sure that their email marketing is not only professionally implemented, but also continuously optimised.
Typical use cases of Mailchimp
How companies use Mailchimp successfully
Mailchimp is much more than just a tool for sending newsletters. The platform offers extensive possibilities for automation, personalisation and data-based customer contact. Here is an overview of four key areas of application:
- Mailchimp for classic newsletters: Mailchimp makes it quick and easy to create and send appealing newsletters. Companies use this function for current information, special offers or seasonal content, for example, to reach their target groups reliably and professionally.
- Mailchimp for up-selling and cross-selling: By analysing purchasing behaviour, targeted recommendations can be sent automatically by email. Mailchimp makes it possible to suggest both complementary products (cross-selling) and higher-value alternatives (up-selling) at the right time – for example, directly after a purchase or as part of a follow-up campaign.
Mailchimp for transactional emails: Transactional emails such as order confirmations, payment notifications or registration emails can be sent automatically and personalised with Mailchimp. These emails are not only reliable and legally compliant, but can also be customised to your corporate design and integrated into existing systems.
Mailchimp for automation and marketing funnels: Mailchimp is ideal for creating automated marketing funnels that guide potential customers through the purchasing process in a structured way. The entire process can be efficiently controlled, from the initial contact to targeted follow-up emails and the reactivation of inactive customers
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about Mailchimp Marketing
Mailchimp offers a particularly user-friendly interface with which even beginners can quickly create professional campaigns. The platform impresses with its powerful automation, diverse design templates, reliable deliverability and very good integration into common systems such as Shopify, WordPress or CRM solutions. Another advantage is the flexible segmentation and targeted personalisation, which allows you to address your target groups individually. Mailchimp is also GDPR-compliant in terms of data protection, including double opt-in, a data processing agreement and encrypted data transmission.
Mailchimp is particularly suitable for small and medium-sized companies, start-ups and e-commerce providers who want to operate efficient and scalable email marketing. Mailchimp is also a suitable solution for B2B companies, especially if value is placed on automated lead paths, newsletter communication and ease of use. Thanks to its flexibility and numerous integrations, the platform can be used by companies from a wide range of industries.
A basic setup can be completed within a few days. This includes creating and configuring the Mailchimp account, domain authentication to ensure a good delivery rate, segmenting and importing the target groups and creating the first campaign templates. With professional support from our agency, typical teething problems can be avoided so that you can get started quickly and smoothly.
Yes, Mailchimp can be easily integrated into many other systems. The platform offers a variety of direct interfaces, including to Shopify, WordPress, WooCommerce, Salesforce and Zapier. These integrations can be used to automatically synchronise customer data, transactions or website interactions, for example. Our agency takes care of the technical setup, data mapping and configuration of all required interfaces for you so that your systems work together efficiently and reliably.
Mailchimp offers various price plans depending on the range of functions and the size of the recipient list. In addition to the free starter plan, there are paid plans such as the Essentials or Standard plan, which include functions such as A/B testing, automation, detailed reports and multichannel features. The exact costs depend on the mailing volume, the number of contacts and the desired range of functions. Our agency will be happy to help you choose the right tariff and ensure that it is optimised to meet your requirements and objectives.
Working with a specialised Mailchimp agency has many advantages. You benefit from professional and fast set-up, sound strategic advice and campaigns that are optimally tailored to your target group. We not only take care of the technical setup, but also the design and implementation of campaigns, the configuration of automations and reporting with specific recommendations for action. As a Mailchimp partner, we know the technical intricacies of the tool as well as the strategic levers for successful email marketing. We develop individual campaign strategies, optimise content for maximum open and click rates and ensure that all measures are implemented in compliance with the GDPR. Thanks to our experience and expertise, you can avoid typical mistakes, save time and increase the efficiency of your email marketing in the long term.
Yes, an existing Mailchimp account can be optimised both technically and in terms of content. The first step is to analyse the current status: How is the list structure organised? How performant are past campaigns? Which automations are already running? Based on this analysis, targeted improvements can be made, for example through more efficient segmentation, a more appealing design, conversion-orientated content or clearer automation logic. The aim is to further develop the existing account professionally without having to start from scratch.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
