The PAS formula: Copywriting Gamechanger
🔑 The key to compelling content? Good copywriting. Today we explain the PAS formula, which we use for many projects and clients.
Why is the PAS (Problem-Agitation-Solution) formula so efficient?
👥 It addresses the emotions of the target group
📜It helps to formulate a clear and convincing message
🎯It is customer or target group-oriented
🚀It contains a call to action
PAS formula: Problem
You need to identify the problem of your target group.
For example:
Tired eyes and headaches when working at the computer?
You probably know that.
PAS formula: Agitation
The next step is to reinforce this problem.
For example:
Long hours of screen time and harmful blue light cause strain on your eyes. That’s why you feel tired and your eyes are exhausted.
PAS formula: Solution
You then present a solution. Your product or service is given here as the answer.
For example:
Here comes the rescue: our blue light filter glasses not only protect against harmful blue light, but also eliminate the annoying problem of dry eyes. Discover the difference – fatigue-free eyes and a fresh look, even after hours of computer work.
